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What is Digital Marketing

It's a introduction and presentation about digital marketing

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What is Digital Marketing

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  1. What is Digital Marketing? Special Passive income

  2. Digital marketing is advertising that is delivered via digital channels like search engines, websites and social media. Digital marketing allows companies to endorse products, services, or brands through these online media channels. Digital marketing is a popular way for consumers to find products. Think with Google marketing insight found that 48% consumers search for products using search engines. 33% of these people search on brand websites, and 26% use mobile apps to search. • Modern digital marketing involves a vast array of channels that marketers must connect to their brands. However, online advertising is more complicated than just the channels. To realize the full potential of digital marketing, marketers must dig into today's complex cross-channel world in order to find strategies that can make an impact with engagement marketing. Based on data that you have collected over time, engagement marketing is the process of creating meaningful interactions with customers and potential customers. Engaging customers in a digital environment helps you to build brand awareness and position yourself as an industry leader. It also places your business at the forefront of the buying process. • .

  3. Marketers can gain valuable insights about the behavior of their target audience by implementing an omnichannel digital strategy. This will allow them to open up new avenues for customer engagement. Companies can also expect an increase in customer retention. Invesp reports that companies with strong omnichannel customer engagement strategies retain 89% of their customers, compared with companies with weak programs which have a retention rate only 33%. • The future of digital marketing will see an increase in the number of wearable devices that consumers have access to. Forbes predicts that social media will become more conversational in B2B, video content will be optimized for search engine optimization (SEO), and email marketing will become more personal.

  4. Components of digital marketing? • Typically, digital marketing components include: • Search engine optimization (SEO) • Pay-per-click advertising (PPC) • Web design • Content marketing • Social media marketing • Email marketing

  5. Elements of Digital Marketing

  6. Search engine optimization (SEO) • Search engine optimization (SEO), the foundation of digital marketing success, refers to a variety of strategies that increase your ranking in online searches results. • Why would you like to be ranked at the top? • A staggering 75% of people never look beyond the first page of search results. It doesn't matter how well-designed your website is, if it ranks on the first page of search results, most people won't find it. • Your website will rank higher in search engine result pages (SERPs) if it is found at the top. This means that more qualified leads will be able to find you and contact you when they are searching for products or services relevant to your business. Higher search rankings mean more leads, phone calls and revenue for you company.

  7. Pay per click • Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

  8. Web design • Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. ... Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design.

  9. Content Marketing • Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell

  10. Social media Marketing • The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

  11. E-Mail Marketing • Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.

  12. Advantages of Digital Marketing

  13. For more information: • www.specialpassiveincome.com and learn more things related to the blogging and SEO. • Special passive income is guiding all about digital marketing and you can learn each things free of cost. Thanks

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