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Maximizing Business Success through Effective Listening Strategies

Discover the critical importance of listening in business to find potential customers, enhance relationships, and identify growth opportunities. This guide outlines various listening methods, including web analytics, social media, and surveys, as well as valuable research sources like Google Scholar and industry publications. Learn to listen strategically to leverage insights into actionable outcomes, ensuring your marketing efforts are relevant and targeted. Whether through one-on-one interviews or real-time social media monitoring, effective listening is the cornerstone of successful marketing.

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Maximizing Business Success through Effective Listening Strategies

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Presentation Transcript

  1. Listening.

  2. Reasons to Listen • Find potential customers. • Perfect products. • Deepen relationships. • Wake up dormant relationships. • Find growth opportunities.

  3. How do you listen? Published Research Web Analytics Social Media Blogging Email Surveys Post Purchase Surveys One-on-One Interviews

  4. Listen because you want to do something with what you hear.

  5. Research Sources Scholarly: • Google Scholar • http://berry.edu/library/subguide/marketing.asp • James J. Hill Business Library (GREAT!!!)

  6. Research Sources Commercial: American Marketing Association Advertising Age Media Mark Right Site Inc MagazineHarvard Business Review

  7. Research Sources Social • Twitter • SocialMention • IceRocket • Technorati • SocialSeek from Sensidea (download)

  8. Research Sources As It Happens • Google Alert • SocialMention Alert • RSS Feeds • Email Newsletters

  9. Social Media Has Changed Research. • Conversation • Real Time • Ongoing

  10. Marketing 2.0 Listen. Plan. Implement. Repeat.

  11. Steele Agency Inc. http://www.steele-agency.com Resources: /workshops/fasttrak-market-research/ Twitter: @steeleagency 706.622.4545

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