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Australian Digital Marketing Landscape 2016

An overview of the Australian Digital Marketing Landscape. Prepared by Spitfire - The Digital Agency. www.spitfire.co.nz

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Australian Digital Marketing Landscape 2016

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  1. AUSTRALIAN DIGITAL LANDSCAPE. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

  2. AUSTRALIAN DEMOGRAPHIC 2

  3. The average Australian spends a whopping 10 hours and 24 minutes on internet enabled devices every day! SPSPITFIRE / THE DIGITAL AGENCY 3

  4. 89% of the population own a smart phone and 62% have access to a tablet. •  90% use it to search for information •  78% use it for product information •  41% have made a purchase on their smartphone SPITFIRE / THE DIGITAL AGENCY 4

  5. The average Australian household has 2 laptops, 2 smartphones and 2 tablets. SPITFIRE / THE DIGITAL AGENCY 5

  6. 85% of television viewers are using a second screen (browsing the internet) at the same time as watching tv. SPITFIRE / THE DIGITAL AGENCY 6

  7. Internet Usage by Age SPITFIRE / THE DIGITAL AGENCY 7

  8. AUSTRALIAN ONLINE AD SPEND 8

  9. 65% of Australians reach for their mobile within 30 minutes of waking up. 81% of 18 – 24 year olds reach for it within 5 minutes. SPITFIRE / THE DIGITAL AGENCY 9

  10. Australia’s online advertising spend increased 19.8% and outgrew traditional media channels in 2014. SPITFIRE / THE DIGITAL AGENCY 10

  11. Advertising Forecast 2015 - 2019 SPITFIRE / THE DIGITAL AGENCY 11

  12. By 2019, 50c of every advertising dollar will go online. SPITFIRE / THE DIGITAL AGENCY 12

  13. Australian online advertising generated $5.642 billion in revenue in the last 12 months. Online adver=sing is expected to become an $11b industry by 2019. SPITFIRE / THE DIGITAL AGENCY 13

  14. Digital is forecast to significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years growing a further 11% SPITFIRE / THE DIGITAL AGENCY 14

  15. SOCIAL DEMOGRAPHIC 15

  16. Over 14 million Australians are on Facebook. The average Australian spends 1.7 hours on Facebook every day. SPITFIRE / THE DIGITAL AGENCY 16

  17. Social demographic Users by Pla+orm Snapchat 2,000,000 TwiOer 2,800,000 3,700,000 LinkedIn Users Instagram 5,000,000 Wordpress 5,700,000 13,900,000 YouTube Facebook 14,000,000 SPITFIRE / THE DIGITAL AGENCY 17

  18. 35% of Australians who discover a company or product on Facebook will share it with their friends. The average number of Facebook friends is 338. SPITFIRE / THE DIGITAL AGENCY 18

  19. Top 5 industries for Facebook users SPITFIRE / THE DIGITAL AGENCY 19

  20. That means nearly every Australian on Facebook ‘likes’ and ‘follows’ an FMCG brand! SPITFIRE / THE DIGITAL AGENCY 20

  21. Top Facebook Pages by Fans SPITFIRE / THE DIGITAL AGENCY 21

  22. SPITFIRE - The Digital Agency 22

  23. WELCOME TO SPITFIRE. THE DIGITAL AGENCY. Level 2, 25 Crummer Road Ponsonby, Auckland, New Zealand T: 09 361 5758 W: spitfire.co.nz SPITFIRE - The Digital Agency 23

  24. OUR MISSION. KEY FACTS •  Full service agency offering •  Independently owned and operated •  Partners work in the business •  A dedicated team of highly skilled professionals •  Flat management structure •  Strategically driven •  Digitally led •  Creatively inspired Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. SPITFIRE - The Digital Agency 24

  25. RESULTS FOCUSSED CREATIVELY INSPIRED STRATEGY DRIVEN PARTNER APPROACH We have a proven track record of assisting our clients to achieve and exceed their business, growth and revenue goals. We believe that great ideas are the heart and soul of all successful health campaigns. At Spitfire Triage we focus on finding creative solutions that work for your business. Digitally health strategy unites our entire team. Drawing on decades of experience our strategic approach helps to grow your brand and revenue. Our philosophy is to work collaboratively alongside our clients to help them navigate through their business and marketing strategies and plans. We want to be regarded as an extension of your marketing team, and a true partner. SPITFIRE - The Digital Agency 25

  26. CLIENTS. SPITFIRE - The Digital Agency 26

  27. SPITFIRE - The Digital Agency 27

  28. Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz Colin Proebstel CLIENT SERVICE DIRECTOR AND FOUNDER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND FOUNDER M 64 21 874 333 johnm@spitfire.co.nz 28

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