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Investing in the African Creative Industries – The African Development Bank’s Approach

Investing in the African Creative Industries – The African Development Bank’s Approach. Drawing on its High-5 Agenda, the AfDB is investing in high-growth sectors that have the potential to promote women’s economic empowerment and create 25 million jobs over the next decade.

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Investing in the African Creative Industries – The African Development Bank’s Approach

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  1. Investing in the African Creative Industries –The African Development Bank’s Approach Drawing on its High-5 Agenda, the AfDB is investing in high-growth sectors that have the potential to promote women’s economic empowerment and create 25 million jobs over the next decade. The creative industries, such as fashion, food and film, offer massive potential for continent-wide job and GDP growth: • Develop value chains • Grow MSMEs • Promote FDI • Invest in infrastructure • Stimulate regional integration • Promote ICTs as drivers of development

  2. The Bank’s objectives for the Fashionomics Africa digital marketplace are four-fold Increase access to markets, specifically through e-commerce capabilities. Increase access to relevant information, in order to increase the transparency and credibility of the TA&A sector. Increase access to finance, not only by connecting TA&A entrepreneurs with commercial banks and established investors, but also by tapping into alternative financing channels, such as crowdfunding, and linking to angel and venture capital investors. Develop skills and qualifications and provide mentorship and networking opportunities.

  3. Fashionomics Africa ICTs as drivers of development The interactive online platform acts as the main programme management tool as itintegrates actors, information, knowledge, etc. • Component 1: Infrastructure • Develop platform infrastructure + mobile app • Develop e-commerce (wholesale and retail features) • Component 2: Content Development • Develop key stakeholder database (entrepreneurs, suppliers, buyers, retailers, financiers, investors, etc.) • 3 market intelligence assessments (Nigeria, South Africa and Kenya) + strategy to reduce transport costs for users • Component 3: Capacity Building Development • Fashionomics Disrupt! Fashion! Africa Masterclasses - Online and offline capacity building, bootcamps, business incubators – from idea to execution –covering business development and planning, trade and promotion, sustainability, branding, marketing, soft skills, etc.

  4. FoodCuisine: Putting the African food and beverage industry on the map

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