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Voter registration strategy

Voter registration strategy. Joy Cushman New Organizing Institute. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Joy Cushman, NOI. www.nationalvoterreigstrationday.org. Agenda. 1. Why Voter Registration?

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Voter registration strategy

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  1. Voter registration strategy

    Joy Cushman New Organizing Institute
  2. Introductions NOI On Demand You Norms
  3. FOLLOWING THE LAW Elections.neworganizing.com
  4. FOLLOWING THE LAW www.afj.org
  5. Joy Cushman, NOI
  6. www.nationalvoterreigstrationday.org
  7. Agenda 1. Why Voter Registration? 2. Following the Law 3. Creating Your Voter Registration Strategy -Goals & Metrics -Program Methods -Volunteer Recruitment -Timeline -Data Management 4. Optimizing your Program Resources Next Steps, Q&A
  8. WHY VOTER REGISTRATION?
  9. Responsibility lies with us In the US, voter registration is voluntary The responsibility to register lies with the individual citizen, not with the government
  10. Registration Inequality
  11. We can NARROW the gap
  12. REGISTERED VOTERS PARTICIPATE -Highly likely to vote -More school and community group involvement -More likely to talk about politics with family and friends
  13. Building organization
  14. FOLLOWING THE LAW
  15. State Laws Who can register to vote? How can voters register? When can voters register? Who can register voters? What data is mandatory? Which forms of ID count? And more . . .
  16. Find your state laws elections.neworganizing.com
  17. If in doubt Visit your local election administrator
  18. Legal 360 Print your state laws from the OGEA Incorporate into all staff and volunteer trainings Put legal FAQs in your volunteer packets Manage data in accordance with the law Turn forms in completed & in a timely manner Build a relationship with your local election administrator
  19. Creating your voter registration STRATEGY
  20. Voter registration strategy Goals & Metrics Targeting Program Methods Volunteer Recruitment Timeline Data Management
  21. Goals & metrics GOAL: How many voters do you want to register? By what date?
  22. Goals & metrics METRICS Immediately: # of complete VR forms turned in # of incomplete VR forms turned in # of volunteer hours Post-Election: # of new voters successfully registered # of movers successfully registered
  23. Voter registration strategy Goals & Metrics Targeting Program Methods Volunteer Recruitment Timeline Data Management
  24. Targeting You can focus your registration efforts by: -Demography -Geography But you cannot refuse to register anyone who is eligible to vote
  25. Voter registration strategy Goals & Metrics Targeting Program Methods Volunteer Recruitment Timeline Data Management
  26. Program methods Site Based Registration -Schools & Campuses -Places of worship -Stores -Public Transportation -Sporting & Cultural events -Barber shops & beauty salons -Social locations
  27. Program methods Door to Door Canvass -Walkable neighborhoods -Lots of young people and/or renters -Incorporate into your voter contact canvass programs with reverse canvass
  28. Program methods Mail -Your membership -Recent movers -Young voters -Follow up by phone
  29. Program methods Online Official state registration -AZ, CA (some counties), CO, IN, KS, LA, MD, NV, OR, UT, WA 2. National registration form -download the form -mail it in -phone follow up helps
  30. Program methods Social Networks -Select and train VR captains -Sign out blank VR forms -They register friends & family -Need a disciplined turn-in process
  31. Program methods Our goal 1,000 VRs Volunteers Site based 400 VRs 50 shifts Door to door 400 VRs 50 shifts Mail & online 100 5 shifts Social Networks 100 10 captains
  32. Voter registration strategy Goals & Metrics Targeting Program Methods Volunteer Recruitment Timeline Data Management
  33. Volunteer recruitment VR GOAL 1,000 125 8 VRs PER SHIFT SHIFT GOAL
  34. Volunteer recruitment Build Teams By: -Neighborhood -Congregation -School -Club AND DELEGATE GOALS TO THEM!
  35. Voter registration strategy Goals & Metrics Targeting Program Methods Volunteer Recruitment Timeline Data Management
  36. timeline Election Day Voter registration deadlines Major social & cultural events Holidays & festivals School & campus start dates Worship services Staff and volunteer trainings
  37. timeline Set Benchmarks
  38. timeline
  39. Voter registration strategy Goals & Metrics Targeting Program Methods Volunteer Recruitment Timeline Data Management
  40. Data management What data to track? 1. Voter Registration Data - check your state law - use pledge cards 2. Volunteer Data - contact info - shifts 3. Site data - manager contact info - productivity
  41. Data management Establish a disciplined 24-hour data cycle
  42. Voter registration strategy Goals & Metrics Targeting Program Methods Volunteer Recruitment Timeline Data Management
  43. OPTIMIZING YOUR PROGRAM
  44. Tip #1 Incorporate Voter Registration into everything you do all year round
  45. Tip #2 Follow up by phone: -Reminder to submit form -Offer to drop off/collect forms -Ask to volunteer
  46. Tip #3 Build a relationship with new registrants: -Remind them to vote! -Ask to join your organization -Ask to volunteer
  47. RESOURCES
  48. www.nationalvoterreigstrationday.org
  49. Elections.neworganizing.com
  50. Emerging Majority Report
  51. Neworganizing.com/toolbox
  52. REVIEW 1. Why Voter Registration? 2. Following the Law 3. Creating Your Voter Registration Strategy -Goals & Metrics -Program Methods -Volunteer Recruitment -Timeline -Data Management 4. Optimizing your Program Resources Next Steps, Q&A
  53. Questions?
  54. Evaluation
  55. Voter Registration Data - Tue, Aug 28, 2012 at 1:00 PM EDT
Review strategies how to capture and use data from voter registration drives. Voter Registration Planning and Recruitment - Wed, Aug 29, 2012 at 1:00 PM EDTSelecting the right voter registration sites, planning a staging location, recruiting constituents to be registered, communicating with the press, and recruiting volunteers. Voter Registration Message and Online Tools - Thu, Aug 30, 2012 at 1:00 PM EDT
Covers effective messaging for getting people to register, and online tools to help with registration. Social Media - Fri, Aug 31, 2012 at 1:00 PM EDT
The basics of using social media (especially Facebook and Twitter) effectively to supplement existing campaign programs. What’s Next?: this week
  56. Interdependent Leadership (aka the Snowflake Model) How can I support NOI On Demand? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership
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