Holiday Retirement launches bedtime “story drive”

1. HolidayRetirement launchesbedtime“storydrive”tore-ignitecross-generational storytelling Selected stories tobepublishedinillustrated children’sbookavailable thiswinter LakeOswego,OR, June06,2015 —Rememberthosetalesyourgrandparent would tellyoubeforebed that capturedyour imagination,taught youvaluable lifelessons,and built warm,everlastingmemories? HolidayRetirement remembersand haslaunched anational “story drive” tocollectthoseoriginaltales,anecdotes,and fables thathavebeenhanded downfromgenerationtogeneration. Theleading seniorliving providerinvitesevery generation,fromseniors tochildren,tosharetheirstoriesatsharebedtimestories.com.Aselectionof the storiessubmitted will bepublished inanillustratedchildren’s bookavailablethiswinter. “Wehavethegood fortuneofhearing marvelousand imaginative storiesfromourresidentseach and every dayastheysharethemwithchildren,grandchildren,andmembersofourHolidayfamily,”saidKaiHsiao,president and CEOatHolidayRetirement.“Wewant toensurethese storiesdon’tget lost. That’swhywe’rethrilled tohost thesharebedtimestories.com initiative.” Becausedigital mediahavebecomethepredominant communicationsplatformforAmericans,lesstimeisspent telling and reading stories.According torecent datafromtheBureauofLaborStatistics,theaverageAmericanreadsonly19minutesa day,and teenagersspend ameager4.2minutesadayreading.At thesametime,areportfromNielsenshowsthattheaverageAmerican adultspends11hoursperdaywithdigital media. Recordingstoriesandsharing themwithyoungergenerations isvital topreserving familylegacy. Withoutcapturingfamilystories,oral historycanbelost inthreegenerations,according toanexpertfromthe National Archives. HolidayRetirement isacceptingstory submissionsuntil Friday,July17,2015.Individualsinterested insubmittingastorycanfind tipsforgatheringanoriginalstoryfromanolderadultand turningitintoapublishabletaleatsharebedtimestories.com. Onceonsale, all bookproceedswill benefit theNationalCenter for Families Learning,acharitydedicated tohelping improvefamilyliteracy. Thechildren’s book producedfromthesubmissionswill includeaselectionofthe storiesand alsoserveasatool tohelp children gathertheirown talesfromdifferent generations.Aresourcefoundatthe closeof thebookwill offerahow-toguidetohelp childrenencourageolderfriendsandrelatives tosharetheir stories. “Wewanttocreateopportunitiesforpeopleofdifferentgenerationsto sitdownandconnect ina

2. meaningful way,”saidJamisonGosselin,vicepresident ofmarketing,communications,andresidentenrichmentatHolidayRetirement.“Thisinitiativenotonlycapturesstories,it createsan outcome–a book–thatadultsand seniorscanshare withthechildrenintheirlivesforyears to come.” Howtosubmit Visit sharebedtimestories.comtosubmit astory.All storysubmissionsmustbenolongerthan600words.Allstoriesmust beoriginal;nocopyrighted material will beaccepted.Adultsmaysubmit storieson behalfofchildrenunderage13.Readtherulesand regulationsforthetermsofthe campaign.Individualswhose storiesareselected will benotifiedatthe closeofthecampaigninJuly2015.Forquestionsabout thesubmission process,contactsharebedtimestories@gmail.com. MediaContact:BrianK.FawkesHolidayRetirement(971) 245-8837 brian.fawkes@holidaytouch.comhttp://www.holidaytouch.com About Holiday Retirement Since1971,HolidayRetirement hasendeavored toprovideitssignature“HolidayTouch”toresidentsand theirfamilies.Today,Holidayisa trusted nameinseniorliving and providessecurity,comfort,and valuetoindependent seniorsseeking afulfillinglifestyle.Holidayoperatesmorethan300retirementcommunities,making it thesecond largestseniorhousing operatorintheUnited States.FormoreinformationaboutHolidayRetirement,pleasecall800-322-0999orvisitwww.holidaytouch.com. Contact: MollyKoch CommunicationsStrategyGroup3225East2nd Avenue Denver,Colo.,80206 720-726-5435 http://www.csg-pr.com ###