1 / 18

Maximizing Your Social Media

Maximizing Your Social Media. Social media keeps changing,. b ut the basics of good communication don’t!. The times they are a- changin ’. “As we roll this out, you'll see less public content like posts from businesses, brands, and media.”. Social media must be just that: social.

sumana
Télécharger la présentation

Maximizing Your Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Maximizing Your Social Media

  2. Social media keeps changing, but the basics of good communication don’t!

  3. The times they are a-changin’ • “As we roll this out, you'll see less public content like posts from businesses, brands, and media.” • Social media must be just that: social. • Video is the future (and the present). *From a Facebook post by Mark Zuckerberg (January 11, 2018)

  4. Facebook • Audience engagement is critical. • Comments and shares are more valuable than reactions. • How do you get those?

  5. Educate Your Audience Prioritize content from a brand page

  6. Know your audience • If you expect your audience to respond to your posts, you must respond to their needs. • Create content that engages the people who follow your page. • Talk to your audience. • Avoid clickbait tactics (e.g. “Like and share”).

  7. Facebook Insights Diocesan Facebook Page Insights

  8. Facebook Video • 56% of all video published in the last year are less than 2 minutes long. • The average video retains 37% of audience to the end. • Audiences like testimonials, how-tosand explainers. *HubSpot, https://blog.hubspot.com/marketing/video-marketing-statistics, November 28, 2017

  9. Facebook Live • Facebook Live videos see 3X the engagement of traditional videos shared on Facebook. • Promote your event in advance (1 week, day before, day of). • Engage with audience question and comments during the event. • Remember to share your video!

  10. Facebook Live (Mobile)

  11. Facebook Live (Desktop) Facebook Live

  12. Additional Tips for Facebook • Link groups to your page. • Buy ads. • Identify influencers and encourage them to comment on and share content.

  13. Twitter • 280 character limit started on November 7, 2017. • Only 5% of tweets sent during the test period exceeded 140 characters. • Brevity is still a priority on Twitter. • Engagement is key!

  14. Twitter Algorithm • It’s mostly chronological. • “Ranked tweets” and “In case you missed it” sections appear first. • Media, audience engagement and user history impact ranked tweets. • Takeaway: The Twitter algorithm is easier to navigate than the Facebook algorithm, but the same content succeeds on both platforms.

  15. Twitter Livestream

  16. Instagram Multi-image posts • Launched in February 2017 • Allows for smooth swiping between images • Include up to 10 images • Choose portrait or landscape orientation. • All images in the post must have the same orientation.

  17. Instagram Stories • Allow users to share images and videos throughout the day in one place • Disappear after 24 hours and will not appear in profile or feed • Appear inside circles at top of feed • Color means something new has been added

  18. Questions?

More Related