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Beyond the metrics: charting the intangible aspects of enhancement

Explore the intangible assets that contribute to institutional and subject excellence in higher education. Discover how traditional measurement methods may not capture the full value of educational excellence.

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Beyond the metrics: charting the intangible aspects of enhancement

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  1. Beyond the metrics: charting the intangible aspects of enhancement Prof. Elizabeth Cleaver (UWE, Bristol) Dr. Alastair Robertson (Abertay) Dr. Fiona Smart (Edingburgh Napier) PedRIO Conference 'What is Institutional and Subject Excellence?’ 29th November 2018

  2. Our project- intangible aspects of enhancement • The rise of the intangible economy (Haskel and Westlake, 2018) • From traditional assets: resources (financial, staff), premises, machinery, physical stock and the outputs from production lines. • To intangible assets: research and development, goodwill, branding, marketing, social media, internal know-how and technological expertise, relationships and networks.

  3. Our project- intangible aspects of enhancement The changing nature of companies means that many business-critical investments are ignored by the dominant conventions of quantitative measurement that grew up in earlier eras. ‘we are now trying to measure capitalism without counting all of the capital’ (Haskell and Westlake, 2018 p.7).    Could this be said also of HE? Are we in danger of ‘measuring educational excellence without counting all of the education?’ 

  4. Our project- intangible aspects of enhancement • Intangibles in higher education? • Many academic enhancement activities – relationship building, networking, expertise-building, student support, academic citizenship, pedagogy, intellectual capital, etc. • Students’ sense of belonging/community, resilience, graduate attributes, tacit knowledge, learning how to learn etc. • Institutional reputation or prestige

  5. Exercise 1- Completing the intangibles grid Individually • Complete as many copies of the Intangibles Grid as you can – we are interested in as many examples as you can think of. • Use 1 grid per idea • You have 10 minutes

  6. Exercise 2 – refining and agreeing a consensus • At your table - review the examples created • work collaboratively to refine any examples • decide on your table’s top 3 • Give them a short name/description at the top of the page • You have 15 minutes • Any rejects don’t bin them! We will collect up and we will still use them.

  7. Exercise 3 - Prioritisation Individually vote using stickers to identify: • Red - the 3 top example intangibles which are most important to you in your practice • Yellow - The 3 top example intangibles for which you feel you have the most difficulty in identifying tangible measures of ’value’ • You have 15 minutes to vote

  8. Exercise 4 – Take aways Individually • What one thing you will take away from the discussions today to change your current practice? • Be ready to share

  9. Keeping in touch Thank you for participating! If you would like to keep in touch with the project and to hear updates on its progress, then please provide us with your card/email address before you leave. References: Haskel, J. & Westlake, S. (2018) Capitalism without Capital. The rise of the intangible economy. Princeton: Princeton University Press

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