1. Innovative User friendly Effective

2. Why we’re here… • choiceADVANTAGE is the premier web-based property management solution in the industry • More than 3,200 hotels using chADV • Most widely used web-based PMS in the world • Will be THE solution for Choice properties worldwide • Now readying the system for Australasia 2

3. What is choiceADVANTAGE? • Internet-based property management system • Full range of functionality to accommodate all hotels • Automation of processes and tasks • Unmatched ease-of-use 3

4. Distribution Platform 4

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6. System Highlights • Allows hotels to sell more rooms at higher rates • Owner/GM can access hotel info from home • Full rate, inventory and reservation synchronization with CRS

7. Major benefits of the system 1 2 3 Increase Reservation Contribution Enhance Guest Service Maximize Revenues 7

8. Maximize Revenues 1 • Sell rooms at higher rates • Forecast future business • Manage remotely 8

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10. Maximize Revenues 1 • Sell rooms at higher rates • Forecast future business • Manage remotely 10

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12. Maximize Revenues 1 • Sell rooms at higher rates • Forecast future business • Manage remotely 12

13. Enhance Guest Service 2 • Recognize elite members • More efficient front desk • Fewer manual tasks • Unmatched ease of use 13

14. Increase Reservation Contribution 3 • Maximize inventory exposure • Utilize the full benefits of central systems • Rates & Inventory fully synchronized 14

15. CRS Contribution - U.S. hotels getting chADV* choiceADV installed 25.0% 24.4% 20.1% 20.2% 20.1% -3 yrs -2 yrs -1 yr +1 yr +2 yrs Pre Installation Post Installation *Percent of Gross Room Revenue for Econo Lodge hotels in the U.S. 15

16. Proven Installation Base 3,205 Hotels using choiceADVANTAGE today 5,650 Projected growth by 2012 • In 2009, Choice began installing choiceADVANTAGE in international markets 16 16

17. Australasia Assessment Completed • In early 2010, Choice sent a team of analysts to Australia & New Zealand to assess system needs • choiceADVANTAGE is being updated based on those findings • The system will be tailored to fit your market(reporting, currency, taxes, etc.) 17

18. Expandability • The choiceADVANTAGE system can be expanded with additional interfaces: • Voice Mail • Call Accounting • Point of Sale (POS) • In-room movies • Energy management • Back Office Accounting • PBX (phone activation) • Room key interface 18

19. Award-winning training/installation • Choice’s training teams have won Training Magazine’s Top 125 award four years running • Expert trainers • Interactive online modules • Helpful webinars • Complete documentation 19

20. What hotels will need… • Dedicated high-speed Internet at the front desk • New Dell computers at the front deskChoice’s purchasing team will help hotels with the ordering process (a typical 50-room hotel purchases two computers for the front desk) • Coordinate with 3rd party vendors to be at the hotel during installation 20

21. $$$ How much will this cost? • Choice is now evaluating network options • Data center in Australasia • Network accelerators • Hotel pricing will be provided once complete 21

22. choiceADVANTAGE System Uptime 99.80%2009 results 99.83%2010 YTD 99.70%goal 22

23. Assistance When You Need It • Live support agents available 24-hours per day 365 days per year • Click-to-chat service available 23

24. Dedicated Development Team • In-house development team is continually enhancing the system • User feedback plays a primary role in determining new functionality 24

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27. System Review

28. User Satisfaction • 82% Likelihood to Recommend by users Brett Maru – Owner, 30 hotels “I have a Masters in Computer Science and have been designing software for 21 years. choiceADVANTAGE has been the best hospitality software I’ve used. Users can accomplish most tasks with just a couple of clicks.” “choiceADVANTAGE has so many features and the reporting makes life much easier for owners and investors. We have over 30 properties with different franchises, and this is the best software I’ve used.”

29. 1 2 3 Increase Reservation Contribution Enhance Guest Service Maximize Revenues • Sell rooms at higher rates • Forecast future business • Manage remotely • Recognize elite members • Make front desk operations more efficient • Fewer manual tasks • Maximize inventory exposure • Utilize the full benefits of central systems • Rates & inventory fully synchronized 29

30. Innovative User friendly Effective 30