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Maximizing ROI: Comprehensive Retargeting Strategies for Effective Media Buying

Explore the power of retargeting to maximize ROI with comprehensive strategies. Learn how to target the right audience, at the right time, with the right message. Understand the challenges of disappearing cookies and cookieless tracking, and adapt to new laws and browser settings. Discover the benefits of RTB buys combined with retargeting for increased CTR, social re-targeting, visibility, and conversions. Stay ahead of the game with cutting-edge insights and techniques. Contact us for more information.

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Maximizing ROI: Comprehensive Retargeting Strategies for Effective Media Buying

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  1. Comprehensive Re-Targeting & RTB Media Buying Bangalore Tokyo Sydney Munich Los Angeles

  2. The Pitch Funbox Pinpoint Comprehensive Retargeting: For every $1 you spend, you get $10 back (on average) www.funbox.com

  3. The Power of Retargeting RIGHT AUDIENCE RIGHT TIME RIGHT MESSAGE www.funbox.com

  4. How does retargeting work – The Other 98%..... www.funbox.com

  5. The Problem of the disappearing cookie… EU e-Privacy Law (‘the cookie law’) enacted May 2012 www.ico.org.au ‘Firefox 22 to stop eating 3rd Party Cookies’ Wired Magazine Feb 25th 2013 IE10 Ships with ‘Do Not Track’ as standard’ Wired magazine January 2013 www.funbox.com

  6. Cookie Visibility Degrades over time www.funbox.com

  7. Comprehensive Retargeting www.funbox.com

  8. Cookieless Tracking via Device recognition www.funbox.com

  9. www.funbox.com

  10. RTB Buys with Retargeting: • CTR on average 2.5x higher than normal display media • Social re-targeting can be 10x higher • With Pinpoint, increase of visibility of 30% • Increase in conversion +5%

  11. Thank You! matt.bateman@funbox.com @matthieub www.funbox.com

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