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Price Positioning Strategy for Eastern and Western Europe: Dealer Discount Guidelines

This document outlines the pricing strategy for products in Western and Eastern Europe, ensuring a maximum 20% discount on the dealer price, with no additional dealer discounts permitted. It specifies that warranty options will not have any discounts applied, ensuring consistent pricing across the regions. Accessory prices will follow the same guidelines, fostering a uniform pricing approach and maintaining brand integrity. Partners are encouraged to adhere strictly to these directives to enhance customer satisfaction and compliance with pricing policies.

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Price Positioning Strategy for Eastern and Western Europe: Dealer Discount Guidelines

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  1. Price Positioning Same Price for Western and Eastern Europe Max 20% discount on Dealer Price (no additional dealer discount) NO discount on Warranty Options prices 1

  2. Accessories 2

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