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Georgia’s Lake Hartwell Region: Opportunities for Further Tourism Development

Georgia’s Lake Hartwell Region: Opportunities for Further Tourism Development. Dr. Rich Harrill Georgia Institute of Technology Economic Development Institute Tourism and Regional Assistance Centers (TRACS). Nature-Based Assets. State Parks Chattahoochee National Forest Toccoa Falls

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Georgia’s Lake Hartwell Region: Opportunities for Further Tourism Development

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  1. Georgia’s Lake Hartwell Region:Opportunities for Further Tourism Development Dr. Rich Harrill Georgia Institute of Technology Economic Development Institute Tourism and Regional Assistance Centers (TRACS)

  2. Nature-Based Assets • State Parks • Chattahoochee National Forest • Toccoa Falls • Broad River Trail, Panther Creek Trail • Hart County Wildlife Management Area, Lake Russell Wildlife Management Area

  3. Historic and Cultural Assets • Ty Cobb Museum • Historical Museums • Traveler’s Rest Historic Site • Festivals and Special Events

  4. Recreation and Entertainment • Bluegrass Express • Camp Toccoa • Cornerstone Antique & Art Market • Campgrounds and recreation areas • Golf

  5. Tourism Infrastructure • Lodging: approximately 25 establishments • Dining: approximately 119 dining establishments • Shopping: 21 gift shops, 15 variety stores, 14 sporting good stores, 9 department stores

  6. Tourism Marketing and Product Development • $126,726 collected; 100 percent expended for tourism promotion • 40 separate pieces collected; only one prominent features the Lake Hartwell Region • Web site needs advanced search, itinerary building, and trip personalization and packaging

  7. Opinions of Key Leaders:What If You Don’t Have a Boat? • 15 interviews • Combined experience: 137 years • “As an industry, how important is (blank) to your county today?” • Manufacturing: 4 • Tourism: 3.7 • Agriculture: 3.7

  8. = 1 household Origin of Combined State Parks Visitors

  9. = 1 household Origin of Combined State Parks Top Clusters

  10. = Hot = Warm = Cool = Cold Combined State Parks Hot Markets Washington DC Richmond Greensboro-Winston Salem Nashville Memphis Charlotte Raleigh-Durham Greenville- Asheville Columbia Atlanta Birmingham

  11. = 1 household Origin of Hart State Park Visitors

  12. = 1 household Origin of Hart State Park Top Clusters

  13. Washington DC Richmond Greensboro-Winston Salem Nashville Memphis Charlotte Raleigh-Durham Greenville- Asheville Columbia Atlanta Birmingham = Hot = Warm = Cool = Cold Hart State Park Hot Markets

  14. = 1 household Origin of Tugaloo State Park Visitors

  15. = 1 household Origin of Tugaloo State Park Top Clusters

  16. Washington DC Richmond Greensboro-Winston Salem Nashville Memphis Charlotte Raleigh-Durham Greenville- Asheville Columbia Atlanta Birmingham = Hot = Warm = Cool = Cold Tugaloo State Park Hot Markets

  17. = 1 household Origin of Victoria Bryant State Park Visitors

  18. = 1 household Origin of Victoria Bryant State Park Top Clusters

  19. Washington DC Richmond Greensboro-Winston Salem Nashville Memphis Charlotte Raleigh-Durham Greenville- Asheville Columbia Atlanta Birmingham = Hot = Warm = Cool = Cold Victoria Bryant State Park Hot Markets

  20. = 1 household Origins of Combined State Park Cabins Visitors

  21. = 1 household Origins of Combined State Parks Cabins Top Clusters

  22. Washington DC Richmond Greensboro-Winston Salem Nashville Memphis Charlotte Raleigh-Durham Greenville- Asheville Columbia Atlanta Birmingham = Hot = Warm = Cool = Cold Orlando Tampa- St. Petersburg Combined State Parks Cabins Hot Markets

  23. = 1 household Origin of Combined State Park Camping

  24. = 1 household Origin of Combined Camping Top Clusters

  25. Washington DC Richmond Greensboro-Winston Salem Nashville Memphis Charlotte Raleigh-Durham Greenville- Asheville Columbia Atlanta Birmingham = Hot = Warm = Cool = Cold Combined State Parks Camping Hot Markets

  26. = 1 household Origin of Private Cabin Rentals Visitors

  27. Private Cabin Rentals Hot Markets Washington DC Richmond Raleigh-Durham Nashville Charlotte Atlanta Orlando West Palm Beach Tampa Miami

  28. Richmond-Petersburg, VA 419,412 Memphis, TN 445,928 Greenville-Spartanburg- Asheville-Anderson, SC-NC 499,651 Greensboro-High Point- Winston Salem, NC 512,540 Birmingham(Anniston, Tuscaloosa), AL 553,014 Washington, DC (Hagerstown, MD) 578,896 743,992 Charlotte, NC 747,430 Nashville, TN 753,228 Raleigh-Durham (Fayetteville), NC 1,505,996 Atlanta, GA 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 Hart State Park DMA

  29. Greensboro-High Point-Winston Salem, NC 216,923 Birmingham (Anniston, Tuscaloosa), AL 220,171 Tampa-St.Petersburg (Sarasota), FL 247,140 252,307 Richmond-Petersburg, VA Orlando-Daytona Beach-Melbourne, FL 256,816 336,485 Nashville, TN Charlotte, NC 417,004 Raleigh-Durham (Fayetteville), NC 428,740 Washington, DC (Hagerstown, MD) 673,162 1,186,182 Atlanta, GA 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 Combined Cabins DMA

  30. Richmond-Petersburg, VA 431,731 Washington, DC (Hagerstown, MD) 435,445 456,808 Memphis, TN Greensboro-High Point- Winston Salem, NC 568,837 Greenville-Spartanburg-Asheville-Anderson, SC-NC 618,495 Birmingham (Anniston, Tuscaloosa), AL 676,633 Charlotte, NC 781,706 Nashville, TN 806,709 Raleigh-Durham (Fayetteville), NC 844,221 1,519,254 Atlanta, GA 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 Combined State Parks Camping DMA

  31. 406,387 Richmond-Petersburg, VA 408,662 Columbia, SC 448,764 Memphis, TN Greensboro-High Point-Winston Salem, NC 547,306 Greenville-Spartanburg-Asheville-Anderson, SC-NC 567,703 Birmingham (Anniston, Tuscaloosa), AL 660,973 766,248 Charlotte, NC 787,101 Nashville, TN 796,686 Raleigh-Durham (Fayetteville), NC 1,470,226 Atlanta, GA 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 Combined State Parks DMA

  32. 366,893 Chattanooga, TN Huntsville-Decatur (Florence), AL 395,975 Washington, DC (Hagerstown, MD) 407,290 Greensboro-High Point-Winston Salem, NC 559,329 Raleigh-Durham (Fayetteville), NC 576,689 Birmingham (Anniston, Tuscaloosa), AL 582,774 Greenville-Spartanburg-Asheville-Anderson, SC-NC 609,195 860,611 Nashville, TN 867,289 Charlotte, NC 1,470,563 Atlanta, GA 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 Tugaloo State Park DMA

  33. 473 Richmond-Petersburg, VA Memphis, TN 484 Greensboro-High Point- Winston Salem, NC 590 Greenville-Spartanburg- Asheville-Anderson, SC-NC 663 Birmingham (Anniston, Tuscaloosa), AL 702 Washington, DC (Hagerstown, MD) 760 859 Nashville, TN 880 Charlotte, NC 901 Raleigh-Durham (Fayetteville), NC Atlanta, GA 1,831 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Thousands Victoria Bryant State Park DMA

  34. 68 River City, USA 96 Executive Suites 99 God's Country 105 Greenbelt Families 109 Blue Blood Estates 112 Big Fish, Small Pond 145 Country Squires 0 20 40 60 80 100 120 140 160 Combined State Parks Cabins Distance Traveled

  35. 36 Back Country Folks 42 Scrub Pine Flats 45 Blue Highways 54 Shotguns & Pickups 68 River City, USA 75 New Eco-topia 76 Big Sky Families 88 Country Squires 88 Greenbelt Families 96 God's Country 0 20 40 60 80 100 120 Combined State Parks Camping Distance Traveled

  36. Scrub Pine Flats 32 Back Country Folks 42 Shotguns & Pickups 55 River City, USA 63 Big Sky Families 90 91 Blue Blood Estates Greenbelt Families 96 108 Country Squires 111 God's Country 0 20 40 60 80 100 120 Hart State Park Distance Traveled

  37. Back Country Folks 40 Scrub Pine Flats 45 Blue Highways 47 Shotguns & Pickups 60 River City, USA 68 77 Big Sky Families Greenbelt Families 93 97 God's Country 101 Country Squires 0 20 40 80 100 120 60 Combined State Parks Distance Traveled

  38. Back Country Folks 39 Blue Highways 43 Shotguns & Pickups 56 River City, USA 69 New Eco-topia 78 God's Country 97 Greenbelt Families 100 Country Squires 101 113 Red, White, & Blues 0 20 40 60 80 100 120 Tugaloo State Park Distance Traveled

  39. Back Country Folks 30 Blue Highways 33 Scrub Pine Flats 39 Big Sky Families 48 River City, USA 51 Shotguns & Pickups 61 Greenbelt Families 62 Big Fish, Small Pond 62 God's Country 68 Country Squires 70 Winner's Circle 75 New Eco-topia 96 0 20 40 60 80 100 120 Victoria Bryant State Park Distance Traveled

  40. Greensboro-High Point- Winston Salem, NC 216,923 Birmingham (Anniston, Tuscaloosa), AL 220,171 Tampa-St.Petersburg (Sarasota), FL 247,140 252,307 Richmond-Petersburg, VA Orlando-Daytona Beach- Melbourne, FL 256,816 336,485 Nashville, TN Charlotte, NC 417,004 428,740 Raleigh-Durham (Fayetteville), NC 673,162 Washington, DC (Hagerstown, MD) 1,186,182 Atlanta, GA 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 Combined State Parks Cabins DMA

  41. 431,731 Richmond-Petersburg, VA Washington, DC (Hagerstown, MD) 435,445 456,808 Memphis, TN Greensboro-High Point- Winston Salem, NC 568,837 Greenville-Spartanburg- Asheville-Anderson, SC-NC 618,495 Birmingham (Anniston, Tuscaloosa), AL 676,633 Charlotte, NC 781,706 806,709 Nashville, TN Raleigh-Durham (Fayetteville), NC 844,221 1,519,254 Atlanta, GA 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 Combined State Parks Camping DMA

  42. 406,387 Richmond-Petersburg, VA 408,662 Columbia, SC 448,764 Memphis, TN Greensboro-High Point-Winston Salem, NC 547,306 Greenville-Spartanburg-Asheville- Anderson, SC-NC 567,703 Birmingham (Anniston, Tuscaloosa), AL 660,973 766,248 Charlotte, NC 787,101 Nashville, TN Raleigh-Durham (Fayetteville), NC 796,686 1,470,226 Atlanta, GA 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 Combined State Parks DMA

  43. 366,893 Chattanooga, TN Huntsville-Decatur (Florence), AL 395,975 Washington, DC (Hagerstown, MD) 407,290 559,329 Greensboro-High Point- Winston Salem, NC 576,689 Raleigh-Durham (Fayetteville), NC 582,774 Birmingham (Anniston, Tuscaloosa), AL 609,195 Greenville-Spartanburg- Asheville-Anderson, SC-NC 860,611 Nashville, TN 867,289 Charlotte, NC 1,470,563 Atlanta, GA 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 Private Cabin Rentals DMA

  44. Richmond-Petersburg, VA 473 Memphis, TN 484 Greensboro-High Point- Winston Salem, NC 590 Greenville-Spartanburg- Asheville-Anderson, SC-NC 663 Birmingham (Anniston, Tuscaloosa),AL 702 Washington, DC (Hagerstown, MD) 760 Nashville, TN 859 Charlotte, NC 880 901 Raleigh-Durham (Fayetteville), NC Atlanta, GA 1,831 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Thousands Victoria Bryant State Park DMA

  45. 78 81 90 96 107 107 122 125 241 Private Cabin Rentals Distance Traveled Executive Suites Young Influentials Country Squires New Eco-topia Winner's Circle Blue Blood Estates God's Country New Homesteaders Young Literati 0 50 100 150 200 250 300

  46. 218,446 235,582 248,596 249,254 251,120 301,800 338,068 364,381 973,037 1,317,431 Private Cabin Rentals DMA West Palm Beach-Ft. Pierce, FL Richmond-Petersburg, VA Nashville, TN Orlando-Daytona Beach-Melbourne, FL Tampa-St.Petersburg (Sarasota), FL Miami-Ft. Lauderdale, FL Charlotte, NC Raleigh-Durham (Fayetteville), NC Washington, DC (Hagerstown, MD) Atlanta, GA 0 200,000 400,000 600,000 800,000 1,200,000 1,400,000 1,000,000

  47. 10% 6% 54% 6% 5% 4% 4% 4% 4% 3% Combined State Parks Top Clusters

  48. 9% 6% 6% 5% 56% 5% 4% 4% 4% 2% Tugaloo State Parks Top Clusters

  49. 9% 8% 6% 5% 52% 5% 5% 4% 4% 2% Hart State Park Top Clusters

  50. 12% 6% 37% 6% 6% 5% 5% 2% 3% 5% 4% 5% 4% Victoria Bryant State Park Top Clusters

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