Royal Cyber Websphere Commerce Services

1. Royal Cyber • Websphere Commerce Services

2. Agenda • Overview to Royal Cyber • Why choose Royal Cyber? • Royal Cyber 40 Day Implementation Plan and Services • Royal Cyber Support Packages • Royal Cyber Hosting Services • Royal Cyber Product Development • Royal Cyber Business and Technical Education • Royal Cyber B2B & B2C Capabilities • Royal Cyber B2B and B2C Capabilities • Royal Cyber Success Stories • Royal Cyber Business Model • Our Resources • Royal Cyber Certifications • Royal Cyber in different industries • Royal Cyber Clients

3. Company Overview • Established: • Based in Illinois (USA), serving multiple industries including many Fortune 1000+ companies since 1997 by experienced IT professionals. • To offer cutting edge IT services globally • help organizations both in Public and Private sector to improve and modernize their services • supplementing organization’s skill set with team augmentation • On-site resource deployment • Improved Return-on-Investment (ROI) by taking projects offshore Achievements: To date, Royal Cyber Inc. has grown into a reputable IT firm not only in USA but also in European, Middle Eastern and South Asian Markets.

4. Why Royal Cyber? • IBM Premier Business Partner for around 10 years and have more than hundreds of satisfied clients all over the world including some well known Fortune 500 companies. • Team of more than 200 highly skilled IT professionals for providing training and consultancy of IBM Rational, WebSphere, Tivoli, Lotus, Business Analytics solutions. • 5+ years of extensive experience in Business Analytics solutions with expertise in Cognos and other product suites. • Offer implementation and migration services; IBM certified training, support packages and performance improvements to make your business more successful. • Strong relationship we have with our various clients has helped us maintain our reputation for leadership and innovation.

5. Why Royal Cyber?

6. RC Business Model

7. Royal Cyber 40 Day Implementation Plan View Details

8. Brand Coverage e-Commerce WebSphere Commerce Rational Tools RTC, RRC, RFT, RPT, RQM Enterprise Modernization: IBM Rational HATS, EGL, RME Portal:WebSphere Portal, SharePoint Database: DB2, Oracle, SQL Server, MySQL Middleware: WebSphere MQ, Message Broker Microsoft:Brand Coverage .Net, Moss, BizTalk www.royalcyber.com

9. Royal Cyber Support Packages View Details

10. Royal Cyber Hosting Service Typical Ecommerce Staging Environment

11. Royal Cyber Hosting Service • Typical Ecommerce • Production Environment

12. Royal Cyber Hosting Service • Typical Ecommerce Staging Environment Workspace • Typical Ecommerce • Production Environment

13. Royal Cyber Business & Technical Education • Business Ecommerce Education • Marketing Education • CSR Education • Administration Education • Technical Education • Analytics Education

14. Royal Cyber B2B Capabilities

15. Royal Cyber B2C Capabilities

16. Success Stories Company Profile • Office Brands is the largest independently owned business • to business (B2B) provider of stationery, office products • and business technology solutions. • Office Brands has over 1150 employees who operate • extent to 170 metropolitans and regional locations. • Office Brands encourages their customer to browse • around their Online Catalogue. • Business Benefits • Office Brands aim is to deliver a national online retail storefront. With the help of IBM WebSphere Commerce extended site functionality we were able to create individual storefront for the 150 individual businesses. • The contract and price level feature allows them to customize their catalog for individual business customers. • Featured such as saved orders and requisition list allows customers to easily place orders • Filter and Search capability allows customers to easily find orders. • Customers view latest catalog and pricing based on their updated contract with the integration of their e-store with the ERP system. • Managing 100’s of stores from a single interface heavily reduced our operational costs. • Ongoing managed services support from a trusted business partner, Royal Cyber. • Office Brands can run multiple promotions and provide latest catalogs to customers. • Office Brands can provide marketing Spots which can be managed by individual dealers to provide marketing promotions on their storefronts. • Office Brand websites are based on both B2B and B2C, to interact with their customers based globally. Solution… • Checkout process for current order, shipping billing method, order summary, order confirmation and PayPal express checkout. • Search combination using price faceted, rst solar search and price range. • Site structure allows multiple brands and multiple stores. • Customers can see their Order history details. • User can see the price of product even he does not login into the store. • Store Locator helps customers locate nearest store and reserve products in the store. • Precision Targeted Marketing features and custom promotions help business users to retain customers.

17. Office National B2B Model • Offline Model (Before) • No Brand Recognition Store Dealer B Dealer C Dealer A Catalog/Brands Catalog/Brands Catalog/Brands Back Office System Back Office System Back Office System

18. Office National B2B Model • Online Model (After) OFFICE BRAND • Brand Recognition • One logo for all sites • Contract base prices achievement • Integration with backend Office Corematic Analysis Business Intelligence report Dealer B Dealer C Dealer A Web sphere Enterprise Bus Redysell & Clear ERP System

19. Office National B2B Model

20. Office National B2B Features marketing and promotions brand and category facted - Solr Search Ink and toner New Design Auto Suggest - Solr Search Quick Order with auto suggest

21. Office National B2B Features price before login order shipping billings current order order history

22. Success Stories Company Profile • Universal store provides their customers with the best range of quality lifestyle contemporary fashion from around the world. • Universal is an Australian based company which provides the latest young Men's and Women's Fashion styles from well known International and Australian brands as well as new and unique labels in an energetic and fun environment. Universal Store Solution… • Business Benefits • Universal store leveraged their Ecommerce System with minimal customization to create a first-rate online shopping experience for their customers. • Store web design also increased the conversion rate and ROI of the business online because of the low cost of deployment whilst serving an extensive and robust operation. • Universal E-Commerce store contained all the features required to implement a good ecommerce store. Basics such as the shopping cart, catalog management, search, checkout and administration functions are all included. • It also allowed modifying existing features or adding in new ones. • The basic built in structure of the Ecommerce out of box store was excellent. This made for a stable reliable platform. • Royal Cyber Inc understood the business logic of Futura ERP by scheduling meetings with technical team leads. • Both systems were sync in order to eliminate the manual interactions which really reduced the maintenance cost. • Payment integrations with Google checkouts and PayPal. • By using Data Blue API Royal Cyber improved the address verification. • Improved and customized theme design of the website. •  Royal Cyber provided social networking integration with social platforms like Facebook, Twitter etc in order to increase more customers. • Mobile Commerce Implementation. • SEO • Product Reviews & Ratings

23. Universal B2C Business Model Futura ERP System Offline Model (Before) Pricing Model Purchasing In Process Delivery Cost Warehouse Shipment Factory Store Stock 12 Stores Sydney Brisbane Melbourne

24. Universal B2C Business Model IPhone Customer Promotions Online Model (After) IPad Viral Marketing Mobile Commerce One eye select Online Store Online Payment Internal Store Yes/No Shipment Process Order Place Reduced Price Secure Payment PayPal Futura ERP Inventory System Secure Payment Search Engine Optimization • Update Data • Stock • Price • Product • Catalog • Images Warehouse Shipment Factory

25. Achievements • New channel to sell products. • Increased customer traffic and overall revenue. • Integration solution with all selling channels integrated with backend system. • Cross channel selling and marketing of their products

26. Universal B2B Features Special Price Customized theme design Product reviews and ratings Wishlist Viral Marketing

27. Universal B2B Features Shopping Cart Discounted Coupon Estimate Shipping Category Filtering

28. Universal B2B Features Checkout Process Payment Integration

29. Success Stories Problem … • City Beach was currently running their website on Websphere Commerce V6. In order to fulfill the requirements they needed Websphere Commerce V7 • City Beach was constantly looking for better support or hosting options, thus maintaining a cost reduction model instead of the likely cost increase model they were facing previously. • City Beach was paying maintenance costs on the 3rd party plug-ins. By going to a standard Version 7 package the maintenance on these additional packages were not required. • City Beach was looking for a quality and timely response in order to increase customer’s satisfaction. Company Profile • City Beach was founded in 1985 and is based in Mansfield, Australia. • City Beach retails apparel, footwear, accessories, and hardware through a network of its retail stores in Australia. • City Beach is one of the largest retailers of Surf and Beach apparel in Australia • City Beach has over 57 stores throughout Australia and is still growing which has become a part of many Australian lives. • In addition to physical stores, the company also operates and markets its products through an Ecommerce online store. • By online shopping City Beach has made live even more easier for their customers to shop their favorite brands whenever it suits them. • City beach operates a chain of retail stores in Perth, Darwin, Sydney, Melbourne, Brisbane, and the Gold Coast .

30. Success Stories New features added • Store locator with Proximity Search, integrated with Google Maps API • Web 2.0 features • Improved search engine optimization • Integrated WebSphere Commerce 7.0 with PayPal Payment • Kampyle feedback form • Zeacom live chat • Address verification using QAS • Customers reviews and rating • Remote widgets • Social Commerce • Mobile Commerce • Word press which is a third party application was added Benefits … • WCS V7 delivered a seamless, branded shopping experience across all channels, including digital and physical touch points within each channel • It also drives improved customer loyalty and increased shopping cart sizes by delivering rich, personalized and contextually relevant content at each stage of the shopping experience • Websphere Commerce V7 provided powerful business user tools for Merchandising, Catalog Management, and Cross-channel Precision Marketing campaigns and promotions • It Leverages the power of the underlying IBM platform for optimal performance, scalability, reliability and high availability • Also it reduced the Software licensing cost from version 6 to version 7.

31. Success Stories Company Profile • AROMATIQUE... Creator of Decorative Fragrance has been • in business for over twenty eight years. • Products sold in 7,000 gift shops and major department stores in the United States and Canada • Aromatique facilities encompass areas covering a total of 400,000 sq.ft Problem … • Previously Aromatique was using WebSphere Commerce 5.6.1. • The website’s response time was very slow. • The design of the website was not attractive. • Aromatique products were not placed in high ranking Migration activities performed • • New Production and Staging Environment • • Migrated Database from DB2 8.1 to DB2 9.5 • • Migrated custom code from WebSphere Commerce 6.0 to WebSphere Commerce 7.0 New features added • Store locator with Proximity Search, integrated with Google Maps API • Gift Registry Integrated with WebSphere Commerce • Web 2.0 features • Improved search engine optimization • Commerce 7.0 with PayPal Payment Service Provider.

32. Success Stories Solution… Old Website Design Template • Migrate WebSphere Commerce from 5.6.1 to 7.0. • Created new and modern website template. • Install Gift center for Madison square. • Store Locator. • Created new ESpots/ Content-Spots, campaigns and promotions • Business Benefits • Improved website’s response time with optimal performance, and high availability. • New attractive website design tempts customers to stay long on the website for the purchasing and help them to complete the buying process with minimal time. • Store Locator helps customers locate nearest store and reserve products in the store. • Precision Targeted Marketing features helps Aromatique business users to retain customers. • Hits on the site have more than doubled after utilizing Search Engine Optimization features. • Ability to launch new features such as Mobile and Social commerce. New Website Design Template

33. Success Stories Company Profile • 360training is a market leading provider of compliance and workforce e-Learning solutions • 360training located in Austin, TX, services over 1500 e-learning partners • 360training have trained more than 3 million users worldwide. • The courses and portal are fully hosted and supported by a live 24x7 help desk. Problem … • Solution… • Extended sites in WebSphere Commerce allows an enterprise seller to extend existing data assets and to manage a large number of sites. • Environment Setup • Catalog Management • Reporting • Integration • Promotions • Due to their growing needs and market demands, 360training is looking to upgrade their ecommerce infrastructure to an enterprise level solution. • As the numbers of VARs are constantly increasing, it is extremely hard for the 360training IT department to create, manage and support all the VAR e-learning portals. • Due to high demands of these requests, the IT • department usually exceeds the deadline resulting in loss of customers and revenue for both the VARS and also the 360training company.

34. Royal Cyber Fusion Commerce • Predictable implementation • Faster time to market • Lower cost of deployment • Rapid ROI • http://www.webspherecommerceguru.net/rfc.asp • http://www.webspherecommerceguru.net/royalcyber-ecommerce-solution.pdf

35. Why Migrate from Microsoft Commerce to WCS • Richer User Experience • Innovation that drives sustainable growth • IBM Web Sphere Commerce Enterprise software is the market leader and ranked No.1 by Gartner in 2011 View Details

36. Royal Cyber Services

37. Typical Team Composition

38. Packages & Promotions • Free POC • Free 40 Hours Consulting • Free Product Demo , Webinar • RFP/RFI Answering for IBM • Cost/Effort Estimation for IBM • Support Package (whole offshore team at price of 1 onsite resource) • Experienced WW Resources at Local Pricing

39. Other Sales & Marketing Activities Conferences COMMON 2011 Annual Meeting & Exposition Gitex 2011 in Saudi Arabia Gitex 2010 in Saudi Arabia Innovate Conferences 2011

40. Royal Cyber in different industries

41. Our Clients

42. Royal Cyber Certifications

43. Questions

44. EmailInformation DeskTechnical Support info@royalcyber.com support@royalcyber.com for more info Royal Cyber 55 ShumanBlvd, Suite 1025, Naperville, IL 60563 USA. Web http://www.royalcyber.com/ Call +1.630.355.6292