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Welcome Local Business Owner

Welcome Local Business Owner

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Welcome Local Business Owner

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Presentation Transcript

  1. Welcome Local Business Owner

  2. Topics Covered Today • Why do you need to market your business online? • Old way vs. New way of marketing • 7 Secrets of being found online • Do I need an outside consultant to be found online?

  3. Why Do You Need To Market Your Business Online? • There are over two billion people online • 93% of online experiences begin with a search engine – even when shopping locally • The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo

  4. What Used To Affect Page 1 Ranking • Keyword stuffed content • Keyword domain names • Backlinks – prevented average local businessfrom doing their own marketing

  5. New Way • Good content that relates to the search term • Predominance • Social media activity • Video marketing • Reviews • Mobile

  6. 7 Secrets Of Being Found Online

  7. # 1 - It All Starts with Keywords • Knowing your target keywords is your first step • Choose your battles • Don’t spread yourself too thin Google Keyword Planner

  8. # 2 - Content is King • Search engines “feed” on content • Train Google to keep crawling and indexing your site • “Naturally” include your keywords in your content

  9. #3 - Have an Active Social Media Presence • Social is becoming more important to search engines • Add sharing buttons to your website to promote sharing! • It’s all about engagement

  10. #4 - Get Links from Other High Value RELEVANT sites • A link is like a vote for your site • Some votes matter more than others • New Trend – Negative SEO – purposely adding poor backlinksto your site

  11. # 5 - Video • Google LOVES video! • Roll the camera regularly! • Use your keywords in the video and the video title

  12. #6 - Leverage Channels • Examples include: - YouTube - Google+ - Craig’s List - Pinterest • Get your content on them • They will rank!

  13. # 7 - Optimize for Local • Include local keywords throughout content and site • Add your local address to your site • Add your local phone number • Get listed in all local directories • Create local videos • Get links from local organizations and businesses (hint – your local chamber)

  14. Online Marketing: It’s Worth It! • The ROI of Online Marketing is well documented • A highly ranked website works 24/7, when your sales team is asleep • A well-ranked website is a very sellable asset

  15. Does Online Marketing Require an Outside Service? • Some aspects of online marketing still require specialists • Text Messaging Campaigns • Everything else you can do yourself • Let an employee do it for you • Hire an intern • Use a son or daughter in high school or college

  16. Many People Have Asked Us How Can We Do This Ourselves

  17. What Is Local Internet Secrets?A Unique Membership Site • Easy-to-follow video training • Coffee-break-sized videos • Step-by-step downloadable instructions • A place to ask your questions – and get answers • Easy-to-follow “Blueprints” • Search (SEO) • WordPress • Social Media • Mobile Marketing • A place to find resources • Affordable outsourcing options • Helpful tools

  18. What We Provide • Keep the website current • Regularly adding new videos • Schedule webinars with experts in their field to present to members • Private Google + Community • Monthly Q & A sessions for Local Internet Secrets members

  19. Your Investment $97/ Month $27 off Coupon Code = BTT $70/Month 30 Day Money Back Guarantee No Long Term Commitment Investment by Company – not by employee http://localinternetsecrets.com/business/

  20. Your Questions support@localinternetsecrets.com http://localinternetsecrets.com/business/