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ARTS2090 Task 2: Visualisation Project

ARTS2090 Task 2: Visualisation Project. SHOPPING PATTERNS OF SYDNEY WESTFIELDS. Tutor Dr Michael Richardson Group members Joki Li Michelle Ng Ong Lih Tyng. Introduction. Suburbs Bondi Junction Liverpool North Rocks Sydney Mt Druitt Parramatta. Demographics Population Density

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ARTS2090 Task 2: Visualisation Project

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  1. ARTS2090 Task 2: Visualisation Project SHOPPING PATTERNS OF SYDNEY WESTFIELDS Tutor Dr Michael Richardson Group members Joki Li Michelle Ng Ong Lih Tyng

  2. Introduction Suburbs • Bondi Junction • Liverpool • North Rocks • Sydney • Mt Druitt • Parramatta Demographics • Population Density • Average Individual Wage VS

  3. Intended Publics • Westfield management • Marketing executives • Large influential corporations • Local government

  4. VISUALISATION

  5. Population Density Average Annual Salary (Individual) Annual Sales

  6. Final Visualisation

  7. Methodology • Three separate maps combined together: • Westfield Annual Sales - Heat Map • Suburb Population Density - Picture Map • Average Annual Salary (Individual) - Picture Map • Information gathered from: • Westfield Retail Trust Shopping Centre Operational Performance Report 2012 • Australian Bureau of Statistics - Census • QPZM Local Stats • Technology used: • Photoshop Elements (Picture Map) • Google Fusion Tables (Heat Map)

  8. Public Identification • Sales research • Marketers and promoters • Development research

  9. Issues Encountered • Lack of official data • Limited published research • Inconsistent relationships • Greater number of factors • Organizing visualisation • Clarity and input

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