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Using SmarterStats

Dave Krause ANRCS Web Action Team. Using SmarterStats. What are web statistics?. Data is collected from a web site based on what the user does during the visit. What are web statistics?. This data is converted into graphs, charts and tables by a “log analyzer.”. What are web statistics?.

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Using SmarterStats

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  1. Dave KrauseANRCS Web Action Team Using SmarterStats

  2. What are web statistics? • Data is collected from a web site based on what the user does during the visit.

  3. What are web statistics? • This data is converted into graphs, charts and tables by a “log analyzer.”

  4. What are web statistics? • The rendered data is viewed by the web content managers.

  5. What are web statistics? • If all went well, the data helps you determine which aspects of the website work towards your web objectives!

  6. How do I read the statistics? • There are three basic terms you will hear regarding Web site statistics. • Hit • Page View • Visit / Session

  7. How do I read the statistics? • Hit - A request for a file from the web server. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically over-estimates popularity.

  8. How do I read the statistics? • Page View - A request for a file whose type is defined as a page in log analysis. A single page view may generate multiple hits.

  9. How do I read the statistics? • Visit / Session - A series of requests from the same uniquely identified client with a set timeout. A visit is expected to contain multiple hits (in log analysis) and page views.

  10. Where do I go for SmarterStats? • djkrause@ucdavis.edu

  11. Getting into SmarterStats • Via Site Builder – login to Site Builder and click on this icon!

  12. Getting into SmarterStats • Via the Hard Way – use URL, username and password provided by Dave.

  13. SmarterStats Main Page

  14. SmarterStats Final Thoughts • djkrause@ucdavis.edu

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