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PROJECTS 2005 wk 3-5

This document outlines the communication strategy and execution plan for Pall Mall's vending projects in 2005. It includes detailed steps for pricing adjustments, production timelines, and strategic direction. Key components such as packaging design and inserts are discussed, alongside the collaboration with Ogilvy for artwork and public relations strategies. Future steps involve coordinating meetings and budget reviews, while maintaining a focus on data-driven marketing efforts and consumer profiling research. The strategy aims to enhance brand visibility and engagement in the market.

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PROJECTS 2005 wk 3-5

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  1. PROJECTS2005 wk 3-5

  2. PROJECTS 2005 wk 3-5

  3. UG TEAM

  4. Price Communication Strategy • Vending • 2-Button proposal Maas - AvV • Planograms Maas - desk KW (left corner 'inbox') • 2-Button execution plan/timing/budget • Adjust current indicator new price • Artwork - Ogilvy • Production = max 4 wks - AK • Build-in time - AvV/RM? • Packaging • Write Development Briefs - BLM • Pack inserts • Splatpack • Brief Ogilvy • Pack inserts • Splatpack • Trade Marketing • Trade advertising? • Pack stickers? • Other?

  5. PR Strategy • PR meeting Ogilvy - wk 3/4; not planned yet • Next steps

  6. Pall Mall Strategic Direction • Await appr SJ • Present @ CPM

  7. KW

  8. Ogilvy - Project & hours overview 2005 • Draft version for LS - 20.01 • Discuss tel/off - 24.01

  9. TMR inschatting YE PM • Order Lonely Planets • Write LN Buitendienst

  10. Agency Evaluation • Feedback MR - 19/20.01

  11. PA/PCD • Prepare PA • Prepare PCD • Plan meeting JvdW

  12. PIR Pall Mall • Read

  13. Budget • QPR0 • Adjustments last CPM • Onderbouwing provisions nr MvL • Pay invoices/provisions

  14. NCE Fair [28.02.04] • Changes needed compared to 2004 • Ask advice Jolijn N • Adjust logo?! • Apparently wrong logo used in 2004

  15. BSR • Prepare set-up • BSR January '05

  16. POSTPONE (>WK 6)

  17. Product Academy • Development GH - status?

  18. Event • Selection events • Material development

  19. BSR • Prepare set-up • BSR January '05

  20. Radar or other Consumer Profiling research • Radar • Radar as onsert (back of pack) • Adjust questionnaire BC CR - partly done • Incentive as 'Thanks' is possible - see LN Teddy in map • Contact Zevenaar on option on-pack sticker • Potential alternatives • Insert with www.address for participation research • Via channels • Tobacco • Events • Trial drive • Entry/exit -> high costs; low return • Check reps; ask retailers who buys PM • Profile • # reg smokers; potential region for boosting tel research • Check regional spread with scanning data

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