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Objective

Objective. Monthly CDMA Market (in ‘000). Expand OMH Market thru SMARTPHONES. Operator Market. 360º Marketing Support:. TV Campaign. Product Variant. 6 week high density campaign. 1+4 Color panel Product options for consumers. Operator Offer. POSM.

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Objective

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Presentation Transcript

  1. Objective Monthly CDMA Market (in ‘000) Expand OMH Market thru SMARTPHONES Operator Market EXPAND CDMA MARKET

  2. 360º Marketing Support: TV Campaign Product Variant 6 week high density campaign. 1+4 Color panel Product options for consumers Operator Offer POSM Unlimited Data Offer : Recharge with Rs 493 to avail offer 5 Elements, 10K outlet coverage Online DUMMIES 10k Outlet coverage. Search marketing, Owned media, Facebook

  3. Target Segment & Key Needs CDMA Social Media Enthusiasts • Age/Demographic : 18-25, Students, First Jobbers • Gender : Unisex • Social enthusiast always on the go • Trendy, entertainment seekers • Smartphone novices CDMA I Want… 600MHz ProcessorSmooth browsing over menu and Internet has… To multi-task without lag Social Hub Integrate SNS, email, IM. etc To get in touch with friends always, and use SNS and email without logging in and out all the time Android market Limitless apps ready to be downloaded To be entertained on free time Compact styleStylish compact design To show my refined taste of style Entry-SmartphoneEntry-level price range of Smartphone market To go with the general trend of technology, without paying too much money on a phone

  4. Unique Sales Point CDMA Welcome to Smart world 1. Compact, yet powerful 600Mhz • Stylish & compact design • 600MHz processor • 3.1Mbps, WiFi(b/g/n) & Tethering EVDO 2. Rich Smart Experience • Android (Gingerbread) • Google Mobile Service • Social Hub • Samsung Apps • GALAXY Y CDMA • - EvDO Rev A 3.1Mbps • 3.0” QVGA TFT • Android OS (Gingerbread) • 600MHz processor • GPS, WiFi (802.11b/g/n) • 3.5mm Ear Jack • - 1200mAh battery 3. Ease-of-use UI • TouchWiz UI • Quick type with SWYPE • Multi-touch Zoom

  5. Value Proposition “Change to Smart” Value Proposition Compact, full featured for smart phone Reasons to Believe Powerful Performance in compact design Rich Smart experience Easy to use for smartphone freshmen • 600MHz processor • 3.1Mbps networking • WiFi(b/g/n) • Compact & neat design (11.6mm) • Large 3.0” QVGA display • Gingerbread • GMS- Android Market- Voice search- YouTube- Gmap, Gmail, Gtalk, … • Social Hub • Samsung Apps • TouchWiz UI • Quick type with SWYPE • Multi-touch zoom

  6. Powerful Performance CDMA “Designed to power your busy, active social life” • Powerful 600MHz processor for fast response, smooth multitasking. • Super-speedy download speeds of 3.1Mbps with EvDO Rev A. • Compact & neat design (11.6mm) in ergonomic design. • Large 3.0” QVGA display provides generous views. 600MHz EVDO 600MHz

  7. Rich Smart Experience CDMA • “Access your online life with amazing mobile applications” • Integrated Social Hub merge your SNS, IM and email with phonebook . • Dedicated Google Mobile services for your Android (Android Market, Quick Search Box, Google Maps,YouTube, Gmail, Google Talk, etc.) enrich your mobile experience. • Android OS (Gingerbread) provides superb functionality. • Various Samsung Apps available for free download  

  8. User Friendly CDMA • “Exceptionally user-friendly functions make mobile experience more fun” • Smooth navigation with TouchWiz, Effortless texting via Quicktypeby Swype & Easy web browsing with multi-touch zoom in/out. • Home screen provides easy access to recipients and attachment buttons. • Large QWERTY keypad offers fast error free texting. • Upgraded functions like colorful Quickpanel , missed call & message notifications , enhance consumer experience.

  9. Others : CDMA • “Always Stay Connected & Super Charged” • Wider connectivity with Wi-Fi (b/g/n) & tethering to stay connected. • Bluetooth 3.0 HS for wireless connectivity to other BT-enabled devices including earphones, tablets, laptops, printers, etc. • USB 2.0 expands connectivity options. • 3.5mm Earjackfor universal earphones to enhance music experience. • Long-lasting 1,200 mAhBattery

  10. 3 Min. Sales Talk CDMA • Explain how the powerful 600MHz processor deliversbetter performance, faster response for opening and usingapplications & smooth multitasking • Highlight how faster download speeds of 3.1Mbps enable user to get content even quicker • Indicate wide coverage of Wi-Ficonnection(b/g/n) foronline access at hotspots every-where & Internet-enabling tethering for other devices • Admire its compact & neat design (11.6mm) and let thecustomer grip & hold the handset • Emphasize the large 3.0” QVGA display and how amplethe screen is to view videos & play games • Inform the user that the handset is outfitted with the latest Android OS (Gingerbread) for smoother, more advanced functionality • Present the wealth of Google Mobileservices available specifically for Android smartphones including Android Market, Quick Search Box, Google Maps, YouTube, Gmail, Google Talk, Latitude, etc. • Show how Social Hub integrates all SNS, IM & email together into a single feed linked with phonebook list for flexible & easy calling, text-ingor messaging • Open Samsung Apps to show all the myriadapplications available (for free or with fee) to satisfy every kind of interest  • Demonstrate visually pleasing TouchWiz UI, show the swiping action of Swype texting & multi-touch zoom in/out function for web browsing • Show how to customize the homescreen with favored apps & functions, and highlight the easier recipient & attachment buttons and larger, more comfortable QWERTY keyboard • Point out upgraded colorful Quickpanel GUI, default screen showing missed call & messagealerts, better search function by voice or text 

  11. POSM Poster Table Clock Leaflet Leaflet Dummy Box

  12. Accessories • Inbox items Travel Adaptor Data cable 1200mAh Battery 2GB microSD • Optional items Headset Speaker BT Headset

  13. General Specification • Network - CDMA 1X [800 MHz] - EVDO Rev A. 3.1 Mbps • Dimension - 104 x 58 x 11.6mm • Display- 3.0” QVGA TFT (320x240) • Samsung Android 2.3 (Gingerbread) • Samsung Apps / Android Market- Various applications downloadable • Social Hub - Integrates all SNS, email, and calendar accounts- Integrated Calendar (Google/Outlook) • TouchWizfor Android- Multiple Home screen- Hybrid Widgets • Processor- 600MHz (MSM7627) • Battery (Standard) Li-on, 1,200mAh - Standby time : Upto 160 Hrs*- Talk time : Up to 300Mins (5Hrs) * • Camera- 2.0 Megapixel FF camera- Add me / Smile Shot / Panorama Shot • FM Radio • BT 3.0 HS, USB 2.0 • Video- Video Playing : VGA@30fps- Video Recording : QVGA @ 15fps- codec: H.263, H.264, MPEG4- format: 3GPP, MPEG4 • Memory - 140MB + Expandable Up to 32GB • Music- Music Player with 5.1 Channel- 3.5mm Ear Jack- MP3/ AMR-NB/ AMR-WB/ AAC/ AAC+/ e-AAC+/ i-Melody/Midi(SMF)/ WAV/ OGG • Android Browser- RSS reader • Mobile TV • Sensor- Accelerometer Sensor, Proximity Sensor, Digital Compass • Integrated E-mail - Gmail - MS Exchange ActiveSync • Additional Features - GPS- Swype- Document Viewer- Multi touch zoom-in & out

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