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Branding West Valley College College Council September 16, 2010

Branding West Valley College College Council September 16, 2010. Agenda Background Student Brain Dive Interviews – Faculty/Staff Brand Attributes Survey Results Logo and Tagline Recommendations. Background. Committee Selected Design2Market, Dec/Jan

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Branding West Valley College College Council September 16, 2010

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  1. BrandingWest Valley College College CouncilSeptember 16, 2010 Agenda Background Student Brain Dive Interviews – Faculty/Staff Brand Attributes Survey Results Logo and Tagline Recommendations

  2. Background • Committee Selected Design2Market, Dec/Jan • Timeframe: January through June 2010 • Scope: Mission, West Valley, District • Core Team - Ruth Carlson, Peter Anning, Fred Chow • WVC participation – Margie Moran, Heidi Diamond • Design2Market Reviewed Baseline Information • Reviewed Research & Planning Documents Feb 2010 • Collateral Material Review & Critique Feb/Mar 2010 • Reviewed all District, Mission & WV print and web materials past 2-3 years • Competitive Assessment, Feb/Mar 2010 • Researched/reviewed 4-year and community college logos/slogans.

  3. STUDENT BRAIN DIVES Gathered students’ (customers’) perspective, two “Brain Dive” sessions (WV and Mission) with community leaders judging students’ Vision Boards and Slogans. March 25 & 27, 2010

  4. FACULTY AND STAFF PERSPECTIVE • Interviews via Telephone & In-person (Apr/May 2010) • Victoria Hindes, V.P. Student Svs • Joe McDevitt, Outreach • Tom Golbetz, Transfer Center/Counselor • Susie Tong, Transfer Center • Carol Pavan, Counselor • Angelica Buendia-Bangle, Counselor • Wanda Wong, Counselor Int’l Students/Athletics • Mike Perez Athletic Director • Lance Shoemaker, Academic Senate President & Faculty Real Estate • Diane Hurd, Div Chair Applied Arts and Science • Hiedi Diamond, Faculty Business/Marketing • Jason Challas, Faculty Art • William Clay, Faculty Theater Arts/Video

  5. Creating OpportunitiesDiscover Your FutureCreating Your Future

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