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Propaganda

Propaganda. Ideas, information or allegations spread deliberately to further one’s cause or to harm an opposing cause. Propaganda is used to influence the thinking of others. . Gives “bad name” to people, products, groups, nations, races, beliefs, and ideals. Name Calling. Name Calling.

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Propaganda

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  1. Propaganda Ideas, information or allegations spread deliberately to further one’s cause or to harm an opposing cause. Propaganda is used to influence the thinking of others.

  2. Gives “bad name” to people, products, groups, nations, races, beliefs, and ideals Name Calling

  3. Name Calling

  4. Pepsi vs. Coke • Sometimes the name calling will be subtle; implying that one product is better than another Name Calling

  5. Uses appealing words/ images without giving any concrete idea about what is being advertised. • Often uses words like brotherhood, liberty, justice, freedom, motherhood, and apple pie Stalin Glittering Generalities

  6. Glittering Generalities

  7. 5 React gum • “Everyone experiences it differently” • “Stimulate your senses” Glittering Generalities

  8. Advertisers have us transfer approval from something we readily approve of to their program. • “If we approve of one, then, we have to accept the other.” • Uses the power of symbols Transference

  9. Beer commercials often center around sports so that drinking takes on a healthy image which is far from the truth Transference

  10. Bud Light • You like football? Then you’ll like Bud Light. Transference

  11. Uses personal interviews/ endorsements to persuade us • The more prominent the person, the more powerful the testimony The Testimonial

  12. Be like Mike The Testimonial

  13. Clay Matthews shoe commercial • Clay Matthews thinks these shoes are great, so should you! The Testimonial

  14. Uses words or images to portray “just ordinary folks” to convince us that they are in tune with people like us. • Politicians are famous for this The Plain Folks

  15. Xfinity • Clorox • Advertisers use “every day/ordinary” people in their ads to show that they know what our lives are like The Plain Folks

  16. Only part of the truth is highlighted • Negative aspects of the product are left out, written in fine print, or said so fast the consumer can’t hear it Card Stacking

  17. Common side effects are diarrhea, upset stomach, muscle and joint pain, and some changes in blood tests. Card Stacking

  18. Abilify • Do the positives outweigh the negatives???

  19. Urges us to join everyone else • “Everyone’s doing it” Bandwagon

  20. McDonalds commercial • You should participate to be part of the “in-crowd” Bandwagon

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