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The Service Dealer Guide

The Service Dealer Guide. A Proven Selling Tool. Help Your Customer Grow Their Business Formerly “Dealer Only” Parts Now Available from NAPA. What’s significant about these parts? Technicians are already buying them from the Dealer Provide a Solution to the Technician

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The Service Dealer Guide

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  1. The Service Dealer Guide A Proven Selling Tool

  2. Help Your Customer Grow Their Business Formerly “Dealer Only” Parts Now Available from NAPA What’s significant about these parts? Technicians are already buying them from the Dealer Provide a Solution to the Technician • Technicians don’t like buying from the Dealer (their competitor!) • Prefer to buy from their Aftermarket supplier • Everyone enjoys talking about NEW

  3. Help Your Customer Grow Their Business Formerly “Dealer Only” Parts Now Available from NAPA Look for These Symbols Highlighting Parts With “Stories”: • Dorman Engineered • Improved Parts for Better Reliability Reduce Repair Cost – Replace Just the Failed Part • Instead of the Entire Assembly • Rust - Replacements for Rust Prone Parts • Diesel • Complete Kits • Includes Everything Needed for Installation • Avoids Additional Cost When Sold Separately

  4. Help Your Customer Grow Their Business Formerly “Dealer Only” Parts Now Available from NAPA How Can it Help Our Business? • Move Up the Call List and Build Customer Loyalty • Get the Sale on Key Categories by Saying “Yes”to the Ancillary Part • Saying “Yes” to a: • Brake Backing Plate can lead to a trial of your friction, drums & rotors… • Steering Knuckle can lead to a trial of your Chassis line (ball joint, tie rod end, wheel hub, CV joint) • Become the First Call on Key Categories & “Good” Accounts into “Best” Accounts

  5. Help Your Customer Grow Their Business Formerly “Dealer Only” Parts Now Available from NAPA What Should I Do With It? Review It Give it to Counter Team Members • Highlight a few parts to make them familiar Suggest Stores Include in Deliveries to Commercial Customers Hand it Out When Calling on Commercial Accounts • Anyone who orders parts or makes parts decisions • Technicians, Service Writers, Shop Owners • Get them to Interact With It

  6. Help Your Customer Grow Their Business Formerly “Dealer Only” Parts Now Available from NAPA How Should My Customers Use It? (Counter Team Members, Technicians, Service Writers, Shop Owners) Make Sure They Review It • Keep it where parts are ordered (phone, computer) • Put it in the break room Keep It! (until the next one is released…) • Contains the newest parts released over the last year Look-Up by Category, then Alphabetically • Reference it if you have difficulty finding a part in your e-cat system

  7. Help Your Customer Grow Their Business Formerly “Dealer Only” Parts Now Available from NAPA Training Website Helps You Prepare for Your Next Sales Call Learn the Features & Benefits of Newly Released Parts View Service Dealer Guides View Installation Videos www.DormanProducts.com/Balkamp

  8. Help Your Customer Grow Their Business Formerly “Dealer Only” Parts Now Available from NAPA Summary Review the Guide Hand it Out Get Your Customers to Interact With It

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