BCIS 3615The Visual Display of Business Information Brochure Construction
Example Outside Template Layout Panel 4 Panel 5 Panel 6 (folded under)(back) (outside fold)
Example Inside Template Layout Panel 1 Panel 2 Panel 3 (inside) (inside) (inside)
Paper Direct, Inc. • Supplies specialty print materials • Incudesspecial papers, labels, laser foils for printing, i.e., • Brochures, self-mailers • Certificates, invitations • Letterheads, table tents, etc. • Provides software templates
The Process for Making a Brochure • Acquire focused NPO materials • Digitize, edit as needed (later in 3615) • Select paper type (BLB Lab 1st Floor) and tri-fold brochure template • Create and edit text • Print drafts on white paper • Print final copy (BLB Lab 1stFloor – ask for assistance)
Acquire Focused Materials • What is your message? • Who is your audience? • What materials: • Inform? • Stimulate, involve reader? • Reinforce message?
Selecting a Paper Type • Consider image, mood • Consider function, e.g., • Simple advertising • Attached mailer, Rolodex card, etc. • Consider paper weight
Blank templates have no images (they are blank)6 panels in landscape orientation Panel 4 Panel 5 Panel 6 (folded under) (back) (outside fold) Panel 1 Panel 2 Panel 3 (inside) (inside) (inside)
Some Available Formal Templates 3-panel, 28# paper stock Florentine (BT1021.DOT)
Some Available Informal Templates • 3-panel, 28# paper stock • New Dimensions (BT0288.DOT)
Some Available Informal Templates • 3-panel, 28# paper stock • Verde (BT0690.DOT)`
Brochure-Building Tips Start inside text with something to catch the eye: a graphic, a heading, or a drop capital letter Use graphics to break text into logical segments
Brochure-Building Tips, 2 Use “white space” carefully to avoid cluttered text, but … Must use most of the text area to send your message!
Printing the Final Copy Practice on plain paper first! Get stock from BUSI 152 after identifying yourself as a BCIS 3615 student Lab staff will help you print final copy
End of Section Brochure Construction