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CONTENTS Introduction Consumer Needs Technology Results Product Line PricingTarget ConsumerBusiness Support
INTRODUCTION After usingthe ARTISTRY YOUTH XTEND Power System containing Serum, Day Care, Night Care andEye Care for only one week, you will start to notice the first signs of younger looking skin TERESA PALMER
INTRODUCING YOUTH XTEND WHAT New ARTISTRYTM anti-ageing line New Formula, packaging, story and technology Clinical tests prove the reduction in the appearance of wrinkles and fine lines
LAUNCH WHEN Industry and competitors respond quickly to new trends andmarket innovations Preserve ARTISTRY™'s Top 5 global sales position Re-energise the ARTISTRY beauty business
LAUNCH WHEN 26 August 2013: Europe (incl South Africa) 2 September 2013: Russia Aug 2nd Aug 19th Aug 26th YOUTH XTEND Pre-Sales TD Retirement (see stock management & orphans next slides) YOUTH XTEND Launch
KEY BENEFITS Reduce appearance of wrinkles and fine lines Reprogrammes skin to delay signs of ageing Notice younger looking skin after just one week of using the ARTISTRY YOUTH XTEND Power System (Day Care, Night Care, Eye Cream & Serum)
CONSUMER NEED Damage accumulates in the skin and over time, this shows up as signs of ageing YOUTH XTEND technology can help delay signs of ageing SKIN CONCERNS Eye Puffiness LEGEND Eye Area Fine Lines Roughness/Flakiness CONSUMER NOTICES DAMAGE BEGINS Dullness Fine Lines Suppleness Loss Elasticity Loss DarkCircles 10s 20s 30s 40s 50s 60s 70s Age Group in Years
TECHNOLOGY OVERVIEW REPROGRAMME THE FUTURE OF YOUR SKIN WITH LIFESIRT PROTECTWITH THE AFRICAN BAOBAB REPAIRWITH MICRO-X6 PEPTIDE
REPROGRAMME LifeSirt, a rare botanical extract from the Mediterranean Myrtle plant By extending the life span of skin cells, helps to delay the signs of ageing* REPROGRAMME THE FUTURE OF YOUR SKIN *Based on in vitrooxidative stress assay
REPAIR Exclusive Micro-X6 Peptide A six amino acid micro-peptide promotes collagen activity which helps to smooth and diminish fine lines and wrinkles* REPAIR PREVIOUS SKIN DAMAGE* *Based on in vitro assay
PROTECT PROTECT THE VIBRANCY OF YOUR SKIN African Baobab Fruit Extract fromthe Tree of Life Additional protection against UV rays SPF 15
RESULTS LifeSirt helps resistskin ageing by extending the lifespan of skin cells* LifeSirt encourages natural youth protein production by 280%* YOUNG CELLS AGED CELLS AGED CELLS TREATED WITH LIFESIRT *Based on in vitro oxidative stress assay
RESULTS BEFORE AFTER
YOUTH XTEND COLLECTION Comprehensive collection supports all skincare needs Cleanses, tones, treats and moisturisesthe face and eye area
RICH CLEANSING FOAM Silky cleansing foam African Baobab Fruit Extract Skin feels moisurised both during and after use RESULTS
SOFTENING LOTION - TONER RESULTS Conditions the skin Formulated with Japanese Lilyturf to help seal in moisture Ideally prepares the skin to better absorb the moisturising benefits of serum and moisturisers
SERUM CONCENTRATE RESULTS Smoothes the look of fine lines and wrinkles Highest levels of LifeSirt Extends life span of skin cells for more youthful looking skin
PROTECTING CREAM/LOTION - DAY RESULTS Provides daily dose of moisture Protects your skin thanks to the African Baobab Extract SPF 15 helps to prevent the formation of fine lines and wrinkles
ENRICHING CREAM/LOTION - NIGHT RESULTS Rich and ultra-hydrating ingredients reprogramme your skin structure while yousleep Smoothes the look of fine lines and wrinkles Improved moisture levels for smoother and softer skin overnight
ENRICHING EYE CREAM RESULTS 93% of women experienced a reduction in visible fine lines in just two weeks Contains LifeSirt The African Baobab Fruit Extract protects and nourishes the delicate eye area
LIFTING SMOOTHING FOUNDATION RESULTS High Resolution light-reflecting optics instantly soften the appearance of fine lines and wrinkles Extensive range of shades
POWER SYSTEM The combination of these potent treatments: Reduces the appearance of fine lines and wrinkles Gives skin a younger look Leaves skin feeling softer and smoother
POWER SYSTEM RESULTS 78% of women believed that the Power System helped to reduce the appearance of fine lines and wrinkles in just one week 89% of women noticed softer skin after only one use of thePower System
ORDER OF USE Cleanse Tone Treat Moisturise
ORDER OF USE YX YX + I YX + L
TARGET CUSTOMER Marie 55-year-old with a family and a career Eva 34-year-old career seeker on a budget Julia 40-year-old frequenttraveler
LAUNCH SUPPORT
SAMPLING PROGRAMME
Get your result within 1 week ARTISTRY YOUTH XTEND PowerSystem
TRAINING OPPORTUNITIES ONLINE course: Why Anti-Aging Skin Care YOUTH XTENDTM Products User Profiles for Anti-Aging Skin Care Professionalism in Beauty Product Bundling / Cross Selling Prospecting & Conversation Starters Needs Analysis Handling Objections Client Retention Close the Sale Visit us www.amway.co.zaorwww.facebook.com/amwayacademy