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Writing Reports and Proposals

Writing Reports and Proposals. Three-Step Writing Process. Planning Writing Completing. Audience Adaptation. Be sensitive to their needs Build strong relationships Control style and tone. Reports and Proposals. Introduction Body sections Closing section. The Introduction.

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Writing Reports and Proposals

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  1. Writing Reports and Proposals Business Communication Today, 9e

  2. Three-Step Writing Process • Planning • Writing • Completing Business Communication Today, 9e

  3. Audience Adaptation • Be sensitive to their needs • Build strong relationships • Control style and tone Business Communication Today, 9e

  4. Reports and Proposals • Introduction • Body sections • Closing section Business Communication Today, 9e

  5. The Introduction • Report context • Subject or purpose • Main ideas • Overall tone Business Communication Today, 9e

  6. The Body Sections • Present • Analyze • Interpret • Support Business Communication Today, 9e

  7. The Closing Section • Emphasizes main points • Summarizes benefits • Reinforces structure Business Communication Today, 9e

  8. Drafting Report Content • Accurate • Complete • Balanced • Clear and logical • Documented properly Business Communication Today, 9e

  9. Report Introduction • Authorization • Problem/purpose/opportunity • Scope • Background • Sources and methods • Definitions • Limitations • Report organization Business Communication Today, 9e

  10. Report Body • Explanations of problem/opportunity • Facts, statistics, and trends • Results of studies or investigations • Discussion and analysis • Advantages, disadvantages, costs, and benefits Business Communication Today, 9e

  11. Report Body • Procedures or steps in a process • Methods and approaches • Criteria for evaluating options • Conclusions and recommendations • Supporting reasons for conclusions and recommendations Business Communication Today, 9e

  12. Report Close • Summary of key points • Conclusions and recommendations • Action plans Business Communication Today, 9e

  13. Proposal Content • The AIDA plan • Solicited proposals • Unsolicited proposals • Introduction • Body • Conclusion Business Communication Today, 9e

  14. Strategies for Success • Demonstrate your knowledge • Provide concrete examples • Research the competition • Prove that your proposal is workable • Adopt a “you” attitude • Package your proposal attractively Business Communication Today, 9e

  15. Proposal Introduction • Background or statement of problem or opportunity • Proposed solution • Scope or delimitations • Organization Business Communication Today, 9e

  16. Proposal Body • Proposed approach • Work plan • Statement of qualifications • Detailed costs Business Communication Today, 9e

  17. Proposal Closing • Summarizes key points • Emphasizes benefits • Restates your qualifications • Asks for a final decision Business Communication Today, 9e

  18. Drafting Online Content • Build trust with intended audiences • Adapt content for global audience • Compose web-friendly content • Use in a concise, skimmable format • Include effective links Business Communication Today, 9e

  19. Help Readers Find Their Way • Headings and subheadings • Transitional devices • Previews and reviews Business Communication Today, 9e

  20. Technology for Reports and Proposals • Templates • Linked and embedded documents • Electronic forms • Electronic documents • Multimedia documents Business Communication Today, 9e

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