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Reading Bell Ringer Tuesday, November 9, 2010

Reading Bell Ringer Tuesday, November 9, 2010. Think about the last time you asked someone to do something for you (could be a parent, grandparent, friend, sister, brother, teacher, etc.) Then, answer this question in complete sentences:

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Reading Bell Ringer Tuesday, November 9, 2010

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  1. Reading Bell RingerTuesday, November 9, 2010 Think about the last time you asked someone to do something for you (could be a parent, grandparent, friend, sister, brother, teacher, etc.) Then, answer this question in complete sentences: What did you want them to do and how did you persuade, or convince, them to do it?

  2. Unit 3: Persuasion and the Media Essential Question: How does American media affect our society? Writing: In two weeks you will write a persuasive essay that focuses one either a positive or negative effect of American media. Project: Design a strand of advertisements that use many different propaganda techniques for a product that you create .

  3. Today in Class • Objective: SWBAT (Students Will Be Able To) • ask relevant questions about a text/ad that could be researched. • Define each persuasive vocabulary term • Agenda: • Introduction to persuasion vocabulary • What makes a good argument? • Introduce 3 persuasive techniques • Exit Slip

  4. Persuasion Vocabulary • Persuasion The act of convincing someone to think or act a certain way. • Opinion How someone thinks or feels about a certain topic Synonyms for opinion: Argument or Position • Issue/Topic: What an argument is about (does not include an opinion) • Argument: Students should not have to wear school uniforms • Issue: School uniforms • Pro: The positive sides of an issue • Con: The negative sides of an issue • Evidence: Proof or facts Does evidence, facts and proof make arguments stronger or weaker? STRONGER!!!

  5. Persuasive Devicesa.k.a.propaganda

  6. Propaganda • Techniques used to influence opinions, emotions, attitudes or behavior. • The purpose is to benefit the sponsor (make $$$$). • Makes audience believe in something or want to do something.

  7. 6 Persuasive Devices Testimonials 1 Bandwagon 2 Loaded Words 3 Name Calling 4 Snob Appeal 5 Plain Folks

  8. Testimonials • Have another customer or a famous person tell you how good the product is after using it themselves. • Example: • “I tried this product and now I will never use anything else!” • Why does this work? • People listen to others they trust (friends, parents). People also want to do what celebrities do (association).

  9. Testimonials Celebrity- Endorsed products Britney Spears drinks Pepsi. Pepsi helps Britney stay energized and ready to sing. She dumped K-Fed because he dissed Pepsi. Lebron James drinks Sprite. It helps him dunk the ball over Kobe. Nothing is better to quench your NBA-sized thirst!!!

  10. Bandwagon • Invites you tojoin the crowd. • Everybody’s doing it! • Example: • “Don’t be the only one without one. Make sure that you have the Twilight book just like your friends!” • Why does this work? • It’s similar to peer pressure – you want to be part of the group.

  11. Bandwagon Everybody’s doing it! A great movement is beginning. Be a part of it! Join the crowd! Be one of us! You would be an idiot if you didn’t try this product!

  12. Loaded Words • Uses extreme language to create an emotional response or connection • Can be positive or negative words • Example: • Get amazing results with Oxyclean. Your whites will be spectacularly white and you will have a weapon against the dreaded stain. • Why does this work?

  13. Loaded Words • Example:

  14. Positive Example: It is your patriotic duty to save this country and vote for me! • Positive Example: It is your patriotic duty to save this country and vote for me!

  15. Negative Example: We can’t have gangs of dangerous youths roaming the city with no purpose. • Negative Example: We can’t have gangs of dangerous youths roaming the city with no purpose.

  16. What kind of propaganda? Definition: Uses a statement from someone who has tried the product.

  17. Testimonial

  18. What kind of propaganda? Definition: Uses very strong words to get a response from you.

  19. Loaded Words

  20. What kind of propaganda? Definition: Tries to get you to do something because everyone else is doing it.

  21. Bandwagon

  22. Testimonial

  23. What kind of propaganda? Buy this product today if you want to get rid of your disgusting and embarrassing acne problem! You will look radiant and everyone will adore you with your new skin!

  24. Loaded Words

  25. “Everyone on the block has a Wii! You should too.”

  26. Bandwagon

  27. What kind of propoganda? According to Jason Brown, an avid reader, the Kindle makes life so much easier. “With the Kindle I can store up to 10,000 books or newspapers. It is saving me so much space. It is also easy to use; I love my Kindle!”

  28. Testimonial

  29. Is there propaganda? What kind?

  30. Testimonial

  31. What kind of propaganda? All natural Spider Repellent is safe to use around pets and children. There are no dangerous chemicals that could make them sick or even kill them!

  32. Loaded Words

  33. Now for some commercials… Bandwagon Testimonials Loaded Words

  34. YouTube Videos Verizon Wireless Proactive Hercules Hook

  35. Persuasive Devicesa.k.a.propagandaContinued…

  36. Persuasive Devices 6 Testimonials 1 Bandwagon 2 Loaded Words 3 Name Calling 4 Snob Appeal 5 Plain Folks

  37. Name Calling • Calls others names, puts them down, or tries to show them up in order to make themselves look better • Aka: mud slinging • Example: “Our competitor’s products break down, fall apart, and just don’t do the job. Our product works perfectly!” • Why does this work?

  38. Snob Appeal • Wants to flatter and make you feel better about yourself for buying this product • "Buying our product will make you better than everyone else--especially since other people can't afford it." • Why does this work?

  39. Snob Appeal The Ultimate Driving Machine

  40. Plain Folks • Shows ordinary people doing ordinary things • Often times, politicians will dress and act like common folks to appeal to the common folk • Why does this work?

  41. http://www.veoh.com/collection/s212037/watch/e96048dpcEkW3b#watch%3De96047k3wMJYHthttp://www.veoh.com/collection/s212037/watch/e96048dpcEkW3b#watch%3De96047k3wMJYHt • Bill Clinton ate at McDonald's and confessed a fondness for trashy spy novels. George Bush Sr. hated broccoli, and loved to fish. Ronald Reagan was often photographed chopping wood, and Jimmy Carter presented himself as a humble peanut farmer from Georgia.

  42. Now it’s your turn:Strike a pose! Name Calling Snob Appeal Plain Folk

  43. Definition • Uses flattery to sell their product

  44. SNOB APPEAL

  45. Definition Use every day people doing every day events

  46. Plain Folks

  47. Definition: Puts opponent or company down and talks trash about them

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