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Branding Buzz Strategy: Epic Fails and Wins in Real-Time Marketing

Explore the wild world of real-time marketing as seen through the successes and blunders of brands like Special K, Kenneth Cole, Chobani, and Arby's. Delve into the highs and lows of campaigns at events like the Grammy's and Super Bowl, where JC Penny made headlines for their fake drunken tweets promoting "Team USA" mittens for the Olympics.

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Branding Buzz Strategy: Epic Fails and Wins in Real-Time Marketing

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Presentation Transcript

  1. Special K’s Snoozer

  2. Kenneth Cole’s RTM #fail

  3. Chobani Chokes

  4. This year, Arby’s rocked RTM at the Grammy’s

  5. At this year’s Super Bowl, JC Penny planned fake drunken tweets… All in the name of promoting their new “Team USA” mittens ahead of the Olympics

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