1 / 10

Mastering Media Relations: Interview Preparation and Techniques

Learn how to prepare for media interviews, convey credibility, and handle key questions effectively. Explore do's and don'ts, crisis communication strategies, and insights from journalists to leave a lasting impression.

thyra
Télécharger la présentation

Mastering Media Relations: Interview Preparation and Techniques

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dealing with the Media

  2. Preparing for Interviews • Who do you want to reach? • What do they know or think? • What impression do you want to leave? • How do you convey credibility? • What are the likely questions?

  3. Facing the Media: Key Questions • Where? • When? • Who? • What? • How?

  4. Conducting Interviews – Do’s • Get you key message out early • Be succinct • Structure your answers 3 key things: 1, 2, 3. • Use proof points to back up any claims • Add something extra to your replies

  5. Conducting Interviews – Do’s • Use bridging phrases to revert back to your agenda “That’s an interesting point but the real issue is…..” “The facts of the matter are…..” “What’s most important is…….” • Mind your body language • Look at the interviewer, not the camera

  6. Crisis Formula • State the facts – no spin • Express Concern • Say what action you are taking • Emphasise co-operation

  7. Conducting Interviews – Don’ts • “No Comment” • “Off the record” • Repeating negatives • Speculation • Blame

  8. Conducting Interviews – Don’ts • “Yes” or “No” answers • Jargon • Cliches – “Avoid like the plague” • Allow a misleading assertion to go uncorrected • Saying more that you planned to say – don’t respond to a pregnant pause. • Lose your temper.

  9. Hints from Journalists • Think like a journalist – about what people (not council officers) think is interesting. • Don’t gloss over problems. Then you’re more likely to be taken seriously. • Use clear English – not bureaucratic buzz words. • Leave contact details for various people involved at bottom of media release.

  10. Hints from Journalists • Keep up to date media release section on the web. • Have ideas for photo’s or follow-up interviews. • Offer exclusive to newspapers. • Use spicy quotes • Be less formal in responses. • Include passion and emotion.

More Related