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Learn how to prepare for media interviews, convey credibility, and handle key questions effectively. Explore do's and don'ts, crisis communication strategies, and insights from journalists to leave a lasting impression.
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Preparing for Interviews • Who do you want to reach? • What do they know or think? • What impression do you want to leave? • How do you convey credibility? • What are the likely questions?
Facing the Media: Key Questions • Where? • When? • Who? • What? • How?
Conducting Interviews – Do’s • Get you key message out early • Be succinct • Structure your answers 3 key things: 1, 2, 3. • Use proof points to back up any claims • Add something extra to your replies
Conducting Interviews – Do’s • Use bridging phrases to revert back to your agenda “That’s an interesting point but the real issue is…..” “The facts of the matter are…..” “What’s most important is…….” • Mind your body language • Look at the interviewer, not the camera
Crisis Formula • State the facts – no spin • Express Concern • Say what action you are taking • Emphasise co-operation
Conducting Interviews – Don’ts • “No Comment” • “Off the record” • Repeating negatives • Speculation • Blame
Conducting Interviews – Don’ts • “Yes” or “No” answers • Jargon • Cliches – “Avoid like the plague” • Allow a misleading assertion to go uncorrected • Saying more that you planned to say – don’t respond to a pregnant pause. • Lose your temper.
Hints from Journalists • Think like a journalist – about what people (not council officers) think is interesting. • Don’t gloss over problems. Then you’re more likely to be taken seriously. • Use clear English – not bureaucratic buzz words. • Leave contact details for various people involved at bottom of media release.
Hints from Journalists • Keep up to date media release section on the web. • Have ideas for photo’s or follow-up interviews. • Offer exclusive to newspapers. • Use spicy quotes • Be less formal in responses. • Include passion and emotion.