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Social Networking to Communicate with Students & Families

Social Networking to Communicate with Students & Families

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Social Networking to Communicate with Students & Families

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  1. Social Networking to Communicate with Students & Families MASFAA Annual Conference June 17, 2010 Denise Cumbie and Wendy Hutchins

  2. What is Social Networking? • The grouping of individuals into specific groups to share first-hand information and experiences • Most popular online and accounts for 11% of all time spent online in the United States • Facebook, MySpace, and Twitter

  3. History of Facebook • February 2004: Mark Zuckerberg and co-founders launch Facebook from their Harvard dorm room • March 2004: Facebook expands from Harvard to Stanford, Columbia and Yale • December 2004: Facebook reaches nearly 1 million active users • February 2010: Facebook reaches over 400 million active users with more than 100 million active users currently accessing Facebook through their mobile devices

  4. Facebook Statistics • 50% of active users log on to Facebook in any given day • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month • In March 2010, Facebook was the most visited website in the US (Google was a close second, followed by Yahoo Mail, Yahoo, and You Tube)

  5. Welcome to Facebook • www.facebook.com • Users create personal profiles that contain: • photos • lists of interests and personal favorites • private or public messages • groups of friends and networks • The viewing of detailed profile data is restricted to users from the same network, group, or confirmed friends, and now a new subgroup “friends of friends”

  6. Facebook for Financial Aid • Build relationships • Provide contact information and important announcements • Communicate • Wall • Email • Instant Messaging

  7. Facebook for Financial Aid

  8. Twitter Statistics • Created in 2006 by Cornell student, Jack Dorsey • Users send and receive “tweets” –quick fire text messages that are limited to just 140 characters • April 2010: Twitter now has 105,779,710 registered users and new users are signing up at the rate of 300,000 per day • Twitter users are, in total, tweeting an average of 55 million tweets a day

  9. Twitter Terminology • To follow somebody is to subscribe to their messages • A tweet is an individual message • A DMor direct message is a private message on Twitter • RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit • Trending topicsare the most-discussed terms on Twitter at any given moment

  10. Twitter for Financial Aid • www.twitter.com • Communicate casually with students on their terms • Send information and timely reminders quickly and easily • “Followers” can choose to view updates via the web or by SMS text messages • Previous updates can be viewed via the web