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Learn about the wine, craft brewery, cider, and distillery industries in Cowichan. Discover the challenges, opportunities, and potential collaborations in these sectors. Join us for a presentation of the Economic Development Cowichan report.

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  1. Sip & Share • Presenting key findings from Cowichan’s Wine, Craft Brewery, Cider and Distillery Report • Economic Development Cowichan |Blue Grouse Estate Winery | January 24, 2019

  2. Today’s Schedule: • Presentation of EDC Report • Presented by: Janae Enns, Economic Development Cowichan • Overview of UVIC Wine Research • Delivered by: Dr. John Volpe, University of Victoria • Recent Activities and Next Steps • Sub-appellation Status Update • Delivered by: Bailey Williamson, Blue Grouse Winery

  3. Cowichan’s Wine, Craft Brewery, Cider and Distillery Report • Presentation Overview: • Purpose of the report • Study methodology • Overview of sectors • Challenges/Opportunities of each sectors • Follow-up activities

  4. Purpose of Report • Aligned with Goal 2 of EDC’s Strategic Plan 2018-2022: Sector Development • Three-fold objective: • Opportunity to connect with local beverage providers • Explore the opportunities and challenges associated with the sectors • Identify strategic partnerships for moving forward

  5. “The beverage sector has strong ties with the future of agriculture and tourism and is playing an increasingly important role in positioning our region as a desirable place to live, work, visit and invest in” (Cowichan’s Wine, Craft Brewery, Cider and Distillery Industries, 2018)

  6. Methodology • Research was conducted between April-August 2018

  7. Cowichan’s Wine Industry

  8. Cowichan’s Wine Industry Overview • BC’s wine industry contributes $2.8 billion annually to the provincial economy • $512 million in associated wages • $245 million in wine-related tourism • 2nd largest wine region in BC • Oldest vineyards date back to 1860’s • Evolved into a vibrant wine industry, 14 active wineries

  9. Individual Business Challenges

  10. Industry Challenges

  11. Opportunities for Collaboration

  12. Cowichan’s Craft Beer Industry

  13. Cowichan’s Craft Beer Industry Overview • To be considered a BC Craft Beer: • Must produce less than 160,000HL • Must be 100% B.C owned • Must be 100% independently owned • Craft sales reached $206 million in BC, 2016 • 18% of all beer sales in BC • 144 craft breweries in BC, over 100 opened up in last five years • 3 craft breweries currently located in Cowichan

  14. Individual Business Challenges

  15. Industry Challenges

  16. Policy Challenges • BC LDB licensing and regulatory requirements • Lack of coordination between levels of government • Increases complexity around meeting requirements • Occupant load and building restrictions • Too stringent and not reflective of safety concerns • Gaining access to government liquor stores • Distribution model is designed for larger operations • “Earning a distribution listing has become akin to a lottery win for new brewers” (Shore, 2017)

  17. Opportunities for Collaboration

  18. Cowichan’s Craft Cider Industry

  19. Cowichan’s Craft Cider Industry Overview • BC’s craft cider industry has roots in Cowichan • MerridaleCidery was BC’s first estate cidery and certified craft distillery • No craft designation for cideries • BC liquor legislation adopts a two-tier approach for licenses: land-based or commercial • BC Farm Crafted Cider Association recently formed • Two cideries in Cowichan with a third in development

  20. Opportunities for Collaboration

  21. Cowichan’s Craft Distillery Industry

  22. Cowichan’s Craft Distilleries Overview • Two streams of distilleries in BC: commercial and craft • Craft Designation: • Produce no more than 50,000L a year • Use 100% BC agricultural products • Fermentation must be completed onsite at the distillery • BC craft designation is most restrictive in North America • Produce beyond 50,000L, required to mark up products by 160% when sold off-site • 3 craft distilleries operating in Cowichan

  23. Opportunities for Collaboration

  24. Summary of Recommendations • All Sectors • Support promotional efforts around each of the sectors • Support marketing efforts • “Cowichan Made” displays • Unified messaging – identify a strategy for collaboration • Work with local restaurants to introduce programs to support locally made beverages • Cohost entrepreneurial workshops • Explore the potential for housing structures to be developed on ALR land

  25. Thank you! • Janae Enns, Special Projects Assistant • Economic Development Cowichan • Janae.Enns@cvrd.bc.ca • 250-746-7880 ext 246

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