1. Introduction to Carbon Management and Offsetting The NTA Carbon Calculator Ted Martens Director of Outreach & Development December 3rd, 2009

2. Presentation Outline • Addressing Global Climate Change • The Role of CO2 Offsets • Carbon Offsetting Demystified • Definitions • How it works • Benefits • Your Sustainable Tourism Strategy • Tools for Carbon Management • Questions

3. Who is STI? Non-profit whose mission is to help travelers and tourism providers protect the places they visit, and the planet at large. Sustainability Partner of the NTA

4. Addressing Global Climate Change • Sustainable Energy • Political Will • First Best & Second Best Solutions • Travelling More Thoughtfully

5. Offsets are Part of the Solution • Controversy and Confusion • CO2 Reduction • Individual Efforts • Cap & Trade Legislation • Energy Efficiency • Renewable Energy • High Quality CO2 Offsets

6. What Defines an Offset • Carbon Offset: A mechanism by which the impact of emitting a ton of carbon dioxide (CO2) can be negated or diminished by avoiding the release of a ton elsewhere, or absorbing a ton of CO2 from the air that otherwise would have remained in the atmosphere.

7. How do Offset Projects Work? • Renewable Energy • Energy Efficiency • Forestry

8. Quality is Paramount Independent 3rd party verification ensures: • Transparency • Integrity • Accountability • Additionality

9. Benefits to Society and the Planet Quality CO2 Offsets: • Diversify our power supply • Reduce dependency on imported fuel • Reduce air and water pollution • Contribute to sustainable development • Create “green collar” jobs • Increase demand for renewable energy

10. Benefits to Your Business • Travelers are looking for a deeper Green experience • Proactive participation in sustainability solutions with a relatively simple measure • Help generate awareness and momentum for changes necessary to avoid the most serious future effects of drastic climate change

11. Benefits to Your Business • Showing a leadership role to your clients in educating on climate issues • Creating another touch point with your travelers • Taking green programs and sustainable strategies to the next level • Reduce. Reuse. Offset. Carbon Offsets as the last piece in a complete program of minimizing the carbon footprint of travel.

12. Your Sustainable Tourism Strategy • Obtain buy-in from management • Assess your carbon footprint • Set goals and objectives • Measure and monitor • Get everyone involved • Focus on continuous improvement • Utilize the tools available to you

13. http://www.ntaonline.com/for-members/resources/keep-it-green/carbon-calculator/http://www.ntaonline.com/for-members/resources/keep-it-green/carbon-calculator/

14. Using the NTA Carbon Calculator • Add a carbon offset graphic and link • Train your sales staff to introduce offsetting • Promote the calculator on your Responsible Travel page • Educate your clients • Lead by example

15. Best Practices • Measure Your Company’s CO2 Footprint • Reduce your CO2 Footprint • Go beyond the calculator • Voluntary Opt-in • Voluntary Opt-out • Matching Program • Carbon Neutral

16. Above and Beyond • Carbon Footprint Analysis • Custom CO2 Calculators • Energy Audits • Renewable Energy Assessments • Sustainability Management Systems • Education & Training

17. Thank You Questions? Visit STI: www.sustainabletravel.com Call: 800-276-7764 Email: tedm@sustainabletravel.com Leave the World a Better Place®