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JAA CONFERENCE Tuesday, June 12, 2007. Overview. Charles Ries – History Gwendolyn Perry Davis – Process Stacy Mitz – Marketing & Events. History. The one thing we all share in common is our work…. Process. CIRCLES: Real Estate & Construction Financial Services
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JAA CONFERENCE Tuesday, June 12, 2007
Overview • Charles Ries – History • Gwendolyn Perry Davis – Process • Stacy Mitz – Marketing & Events
History The one thing we all share in common is our work…
Process CIRCLES: • Real Estate & Construction • Financial Services • Manufacturing & Distribution
Process Rationale: • Power of Affinity Groups • Goodwill towards Marquette • Maximize business opportunities
Process Question: As a fundraiser, how do you qualify and engage high-potential, high-impact prospects?
Process CIRCLES is an engagement tool for fundraising: • Meeting Needs • Facilitate Strategic Networking • Facilitate Connections
Host Committee • Marquette alumni, parents and friends • Chairman, President, Chief Financial Officer, Senior Vice President
Host Committee • Buy-in • Share names, companies and titles • Serve as sponsors • Recruit others • Programmatic insight
Host Committee By design, if only the host committee members attend the event, it would be a success
Wealth Discovery Assigned vs. Unassigned Prospects
Success Through CIRCLES I have made some very productive connections with some wonderful people. It’s been a great investment of my time and energies. • Joseph Wiesemann, Arts ’82 President, US Gas CIRCLES has been an exceptional networking opportunity for me. If you are doing business in Chicago, you have to join CIRCLES. • Matthew Maddock, Eng ’84 President, Maddock Industries
Branding and Marketing • Ubiquitous CIRCLES design = Consistency and Recognition • CIRCLES Directory
CIRCLES Events • Covering the cost • Promotion • Finding and Managing Speakers • “Give-Aways”
Managing CIRCLES Events Networking Breakout Sessions • Purpose and benefit of event • Structured vs. unstructured
Bridging the Gap Collaboration between Alumni Relations and Development staffs: • Constant dialogue • Alumni Relations = Donor-centric
Why CIRCLES? • Proven powerful lifetime engagement tool • Effective qualifying tool • Give alumni/prospects value