Communicating Government Policies Better

1. Communicating Government Policies Better Andrew Cooper

2. The single hardest thing for a practising politician to understand is that most people, most of the time, don’t give politics a first thought all day long… For most normal people, politics is a distant, occasionally irritating fog. Failure to comprehend this is a fatal flaw in most politicians. It leads them to focus on the small, not the big picture. It stops them from understanding what really moves and matters to voters. Tony Blair ‘A Journey’

3. Flashback to May 2010

4. WHY is it time for a change? Society is broken 83% 77% 88% Politics is broken Something for nothing culture The hope-less next generation 80%

5. ‘Something for Nothing’ Britain

6. Britain’s economy Now The next 12 months

7. “When times are as tough as they are now – and with economic recovery some way off – what matters most is being able to have confidence that when the economy does grow & there is money available, the rewards will go to people who work hard and want to get on: ordinary people, not just the rich” 83%

8. How will this affect me & people I care about?

9. How voters are feeling about the world today