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Team Meeting

Team Meeting. April 26, 2012. Agenda. 10:00 am - Informal Networking & Coffee/Tea 10:30 am - GLF News & Updates (Dr. Kerrie Saunders, MGT) 11:00 am - Green Exhibitor Workshop (Jerry Neale, MHL) 11:30 am - GLF Participant Announcements & Networking

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Team Meeting

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  1. Team Meeting April 26, 2012

  2. Agenda 10:00 am - Informal Networking & Coffee/Tea 10:30 am - GLF News & Updates (Dr. Kerrie Saunders, MGT) 11:00 am - Green Exhibitor Workshop (Jerry Neale, MHL) 11:30 am - GLF Participant Announcements & Networking 11:45 am - GLF Promo Review & Materials Distribution (MGT) 12:00 pm - Optional Lunch

  3. Green Living Festival Mission To promote: • the triple bottom line: people, planet & prosperity • earth-friendly & local products, services and initiatives • non-profit and government environmental and wellness programs • community-building through networking and celebration • a brighter, greener future for our economy and community

  4. Green Living Festival Basics • One of the Largest Healthy/Green Living Events on the Planet • 7th Annual Event in Rochester (3 years at OU) • 100,000+ ft2 Space - Third & Water St • SHOP @ 200 Exhibitors • LEARN @ 50 Presentations & Roundtables • CELEBRATE! • Activities for All Ages • Special Events – Preview, Party & Parade

  5. What’s New in 2010 + 2? • Summer Dates! More Daylight, Better Weather • More Major Media Coverage - WJR & Fox 2 • Expanded Wellness Programming • Dr. Michael Greger • National Musical Headliner • Kyle Vincent (Mitch Albom appearance) • Later Friday Hours (til 9pm) • Main Street Traffic to Event (40,000 daily traffic) • Improved Layout!

  6. ImprovedLayout • Closer proximity between exhibits • Fewer large tents for better sight lines and less barrier to entry • Improved foot-traffic - long rows, no dead ends • Shuttle service • On-site, exhibitor & special needs parking

  7. Top 10 + 2 Reasons to Exhibit at the GLF • free membership in Michigan's premier green/wellness network with year-round listing on one of MI's leading green/wellness websites • free listing on 60,000+ visit event website • free event guide listing 30k+ qty • on-line & smart-phone exhibit maps • lower pricing than comparable shows • additional advertising opportunities  • greater community service and participation - 25+ NPOs and free educational programming • more compact and convenient layout • educational programming at 4 venues • better publicity and media coverage  - Fox-2, Oakland Press, WJR, Disney, NA & more  • a green event - recycling, carbon offsets & paperless “paperwork” • special events • VIP Preview Party & MI Green Hall of Fame awards • parade & pep rally • Party for the Planet beer & music

  8. Schedule of Events Wednesday (6/20)Preview Party &Awards 7-9pm FridayFestival 4-9pmParty for the Planet 12-10pm SaturdayParade & Pep Rally 11am-12noonFestival 11am-7pmParty for the Planet 12-10pm SundayFestival 11am-5pmParty for the Planet 12-5pm

  9. Set-Up Guidelines (see www.migreenteam.com/exhibitoragreement ) • Set-Up Hours • Friday (6/22) 11am-3:30pm • Contact us for earlier set-up • Cars off lot 1 hr prior (3pm Fri) * • Materials/equipment out of common areas ½ hr prior (3:30) • Check In First • At festival HQ near east entrance • PIF only, payment can not be made at event • Park & Unload Equipment • Stay on Paved Surfaces * • Park in Exhibitor Lot as soon as equipment is unloaded, arrange booth display • No vehicles unattended * • Clear common areas • Set up tent • Properly stake/weight BYO tents * • Arrange booth display • 8’ uncovered table & chair inc. • Higher displays in back ½ of booth • No interference (noise, activity) * Enforced by Rochester Fire & Police

  10. Green Exhibitor Workshop • Jerry Neale, Michigan Healthy Living Publications

  11. GLF Managers • John Batdorf (MGT), Event Mgr • Dr. Kerrie Saunders (MGT), Wellness Program Mgr • David Youngman (RMBC), Main Stage Program Mgr • Will Rex (Green City Committee), Green Program Mgr • Business Development • Karen Cuthbertson (The 307 Group) • Marty Pawlusiak (Craig Martin Event Management) • Bart Loeb (Integrity Shows)

  12. Advertising Goals • Millions of Impression • 50+ ads TV, radio & print Daily Newspaper • Oakland Press, Macomb Daily ( 120k * 10+ ads) • Printing 30k Event Guides • Detroit Free Press – MI Green Leaders Television • Fox 2 Live Coverage, Celebrity MC • CMN interview Radio • WJR (Mitch Albom), Disney, MI Public Radio • Green Websites Green Events • Veg Fest • MI Green Leaders Other Advertising • Wellness Magazines (NA) • Outdoor Banners & Signs

  13. Publicity • Goals (see updated results at www.migreenteam.com/glfmarketing) • Millions of Impressions • 20+ Calendars, 15+ Articles • Participant Promotions! • As Important as Media • On-line Resources available at miglf.com| Participate| Promote • Newsletters • Email Announcements • Press Releases • Networking & Social Media – LIKE facebook.com/migreenteam • Poster/Postcard Distribution (please take what you can distribute today)

  14. Deadlines! (miglf.com | PARTICIPATE) May 1 • Presentation Applications • MI Green Hall of Fame Nominations June 1 • Registration to be Included in Event Guide • Profile Updated for Event Guide June 6 • Event Guide Ad Submission Deadline (Oakland Press) June 15 • Special Events Registration

  15. Thank You!

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