2. The Microsoft Private Cloud All About the App Cross-Platform From the Metal Up Foundation for the Future Cloud On Your Terms

3. Private Cloud Licensing: Maximizes your private cloud value while simplifying purchasing Microsoft Private Cloud licensing achieves this by: • Private Cloud Value: • Maximizing cloud capacity with unlimited virtualization Simple Licensing: Delivering a consistent model that is easier to manage Consistent Capabilities: Including all the private cloud features in every license

4. Simplified Server Management Licensing High Density Virtualization Low Density or No Virtualization Comprehensive private cloud management solution Differentiated on virtualization Two Editions SC 2012 • Customers can manage any workload with both. Management software and SQL technologies are included 2 Processors, Unlimited OSEs 2 Processors, OSEs All the features All the time • Operations Manager • Configuration Manager • Data Protection Manager • Service Manager • Virtual Machine Manager • Orchestrator • Endpoint Protection (new) • App Controller (new) • Operations Manager • Configuration Manager • Data Protection Manager • Service Manager • Virtual Machine Manager • Orchestrator • Endpoint Protection (new) • App Controller (new) • 2-proc license targets most common hardware configuration Processor-based Licensing • Components available only in System Center 2012 Standard and System Center 2012 Datacenter Editions

5. Simplifying & Optimizing Licensing for Private Cloud and Consumerization of IT What’s Changing with System Center 2012 Licensing • What Changes? • Standalone ‘products’ become components of integrated product Management Licenses • Software Assurance is included with all licenses • Server Management Licenses align to a single ‘processor-based’ model • The right to run Management Server software and supporting SQL Runtime are now included with every Management License. Management Server Licenses are discontinued. • What Stays The Same? • Managed devices require Management Licenses • Concept of an Operating System Environment (OSE) and when a Management License is required • Server MLs differentiated based on virtualization rights & suited into ECI • Client MLs differentiated on component functionality and suited into Core CAL / ECAL

6. Just License Your Managed Devices • License System Center simply by assigning Management Licenses to managed devices Deployment Licenses Required Managed Servers Management Server Licenses No Longer Required Server MLs are required for managed devices that run server OSEs Management Server Managed Clients Client MLs are required for managed devices that run non-server OSEs • Rights to run Management Server software are included with Client MLs and Server MLs • SQL runtime is included with Management Server software

7. Server Management Licensing

8. System Center Server Management License Transition Customers with Software Assurance coverage on current System Center licenses when SC 2012 becomes generally available will receive a license migration grant Software Assurance customers will be granted perpetual rights to the new product • Continue paying existing L&SA / SA through the end of their current agreement. • Renew System Center 2012 Server MLs and the end of their agreement. • Datacenter • Standard Take advantage of cloud optimized capabilities today • Deploy additional product components • Manage more OSEs and all workloads • Make the most of the software they own through deployment planning and other benefits

9. SA License Migration for Server Management Suites Grant Customer Benefits Current License System Center 2012 License Grant Conversion Ratio Server Management Suite Datacenter 2 → 1* • Datacenter • New component features • New components • Potential to license additional servers through SMSE grant Server Management Suite Enterprise 1 → 2 • Standard * SC 2012 Datacenter covers up to 2 processors per license whereas SMSD only covers 1 processor per license.

10. SA License Migration for Standalone Server MLs Grant Customer Benefits Current License System Center 2012 License Grant Conversion Ratio Any Single Enterprise Server Management License • New component features • New components • Manage an additional OSE • Manage all types of workloads (Standard Server MLs) 1 → 1 • Standard Any Single Standard Server Management License 1 → 1 • Standard

11. SA License Migration for Other Licenses Grant Customer Benefits Current License System Center 2012 License Grant Conversion Ratio Any Single Management Server License • New component features • New components 1 → 1 • Standard VMM Enterprise Server ML • New component features • New components 1 → 1 • Datacenter

12. Server ML Requirement Examples Server OSE Server OSE 2 2 Server OSE 2 2 Server OSE Physical OSE Server OSE Server OSE Server OSE 2 2 Physical OSE 2 1 Indicates the most economical edition for each example

13. Server License Migration Path

14. Server ML Software Assurance Migration Path System Center 2012 Datacenter License Model System Center 2012 Standard License Model Current License Model One Standard Server ML (per OSE) One System Center 2012 Standard license is granted for each license. Step-up Path Step-up SKU One Enterprise Server ML (per OSE) • Customers may migrate from System Center 2012 Standard to System Center 2012 Datacenter by purchasing a Step-Up License. Customers must have active Software Assurance coverage for the qualifying product in order to acquire a Step-Up License.  Any Management Server License Two System Center 2012 Standard licenses are granted. Server Management Suite Enterprise One System Center 2012 Datacenter license is granted for two SMSD licenses. Server Management Suite Datacenter Two System Center 2012 Datacenter licenses are granted. Virtual Machine Manager Enterprise Server ML (per device)

15. Server ML License Migration Examples Customer ABC Customer XYZ

16. Pricing Summary Pricing is Open NL ERP L&SA for 2-years.

17. Server Management License Software Assurance Migration Summary Additional Value** Additional Benefits Manage All Workloads Additional components $ Manage an additional OSE Current System Center Licensing Model System Center 2012 Licensing Model % conversion $995  Server Management Suite Datacenter 2 → 1* +36% $1,078  • Datacenter Server Management Suite Enterprise 1 → 2 +69% $451   1 → 1 Management Server License +52% • Standard $675   1 → 1 Enterprise Server ML +105%  $1,086   Standard Server ML 1 → 1 +460% * SC 2012 Datacenter covers up to 2 processors per license whereas SMSD only covers 1 processor per license. ** Values are based on Open NL ERP License & 2 years Software Assurance comparisons.

18. Client Management Licensing

19. Simplified Client Management Licensing Management Server Licenses Before SQL technologies SQL technologies SQL technologies Now Configuration Manager Management SL Service Manager Management SL Operations Manager Management SL • Client Management Suite Client MLs • System Center Configuration Manager • Virtual Machine Manager • Service Manager • Operations Manager • Data Protection Manager • Orchestrator • ECAL Operations Manager Client MLs • Core CAL Configuration Manager Client MLs Virtual Machine Manager Client MLs Service Manager Client MLs Client Management Suite • Included with Core CAL • Included withECAL Forefront Endpoint Protection 2010 Data Protection Manager Client MLs

20. Client Management Licensing Pricing $72 per user or device $140 per user or device • Client Management Suite $27 per user or device • Included with Core CAL • Included withECAL $380 per user or device* $740 per user or device* Prices are Select A ERP Three-Year L & SA.* Core CAL and ECAL prices include other Microsoft CALs. See www.microsoft.com/calsuites/en/us/products/default.aspx.

21. Client License Migration Path

22. Customers with active Software Assurance on System Center 2012 GA date will qualify for license migration grant. • Customers who own any of the standalone Client Management Suite components will get full rights to use the System Center 2012 Client Management Suite. • There are no step-up paths for Client MLs. Software Assurance Migration Path for Client MLs System Center 2012 License Model Current License Model System Center Operations Manager Client ML One System Center 2012 Client Management Suite Client ML is granted for each license. System CenterData Protection Manager Client ML System CenterService Manager Client ML System CenterConfiguration Manager 2007 R3 Client ML One System Center 2012 Configuration Manager Client ML is granted for each license. System CenterVirtual Machine Manager Client ML One System Center Endpoint ProtectionClient ML is granted for each license. Microsoft Forefront Endpoint Protection 2010 Client ML

23. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.