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Cole Harbour Colts

Cole Harbour Colts

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Cole Harbour Colts

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  1. Cole Harbour Colts Junior ‘B’ Hockey Club Est. 1976 #TheTraditionContinues www.chjc.goalline.ca Info@coleharbourcolts.com

  2. Hockey Roots in Cole Harbour • Cole harbour is the pinnacle of the hockey regime in Nova Scotia. With stars like Sidney Crosby and Nathan MacKinnon in the NHL, all eyes are on Cole Harbour. Now that the Colts are back in town it gives the city the fast-paced Junior Hockey experience it deserves. • With rich history and past championship teams, the Colts were a staple in Cole Harbor from 1976-1995. There is a lot of hype surrounding the return of the communities only Junior franchise. • Partnering with the Colts is an excellent brand-builder, marketing tool and has great potential to benefit local businesses,players & community. • The purpose of this document is to outline the opportunities to grow and partner with Colts – creating a mutually beneficial relationship.

  3. Cole Harbour Colts Colts History Future Organizational Goals Help develop players both on and off the ice Maintain strong bond between players, fans and businesses of the community On-ice: we strive to provide the best possible hockey experience for the fans at a family friendly price Off-ice: become an integral part of the community through volunteerism and community support. • 1976 – Colts enter Metro Valley Junior Hockey League • 1978 – League Champions • 1980 – Hosted National Championship, League Champions • 1981 - League Champions • 1985 – League Champion • 1995 – Colts re-locate to East Hants • 2014 – Colts Return to Cole Harbour

  4. Who Visits Cole Harbour Place? Get pictures inside cole harbour place • Seating capacity: 954 • 3 Pools • Public Library • Training / Exercise rooms • Weekly Bingo • Children Summer Programs

  5. Building Brand AwarenessTeam Clothing Branding – Gold, Silver & Bronze level partners • Corporate logo on home and away Colts Jersey • Corporate branding on players tracksuits and other apparel • Colts Hats • Giveaways with corporate logo on items

  6. Building Brand AwarenessPrint Materials Cole Harbour Junior Colts Official Game-day Magazine 2013-2014 Season Colts Magazine - Distributed every home game - Full, half, or quarter page message - Advertisement can include coupon - Minimum 1000 printed each season

  7. Drive Traffic In-Stand Contests • Lucky row giveaways, Colts Trivia, and other contests are all avenues for your company to get your product in a customer’s hands. • Coupon giveaways will bring clientele to your location Official Website Advertising • Logo Ad, Banner Advertisement, and Sponsor Affiliate Page • All of these options include links which will drive traffic to YOUR website! Social Media Advertising • Facebook, Twitter and Instagram • Weekly updates for Colts and their sponsors • Newsletter • Weekly features around the team and sponsorship groups • ..picture

  8. Develop Community Relationships Score for Cole Harbour/Dartmouth Schools!!! • Give children in the area the opportunity to cheer, laugh and have a fun at a Colts home game. Sponsor a local school and receive 1of the following: • 4 season tickets donated to a chosen school • School receives one 100 person game night • Sponsored schools have opportunity to have Colts players visit their school! • Company receives framed Colts Certificate of Appreciation Over 4000 High School Students in Immediate Area!!!

  9. Develop Community Relationships • Community Appreciation Night • Become the presenting sponsor and local hero by inviting everyone in the city to attend a Colts game for FREE!! • This will create a substantial amount of goodwill and buzz around the community • Includes all benefits of a corporate promotion night plus!

  10. Develop Community Relations TIMBIT intermission game • Youth hockey game in 1st intermission of every home game • Your support allows the youth to experience a once in a lifetime opportunity to showcase their talent in front of a large crowd who truly enjoy the action • Hundreds of local young children will have the time of their lives! • Participating organizations - Dartmouth, Cole harbour, Eastern Shore • Company recognition during Timbits game

  11. Colts Live Broadcasting - Live Internet Promotions For “YOUR COMPANY” Fast Hockey partnering with the Colts bring you every home game via the internet!! - Miss a game? No problem every game archived so you can go back and watch it again. - Every game will be broadcasted in real-time as well as professionally commentated Benefits of Fast Hockey -Easy to use -Connect with Facebook or email -Cost effective

  12. Benefits SummaryGold – Exclusive Benefits • Team Naming Rights-Team will be know as Cole Harbour “Your Corporate Name” Jr Colts • Team Jersey-Your corporate logo on back of Team Jersey • Game Day Promotions - Various game day promotions for your company • 2 Corporate Promotion Nights (employees night out, meal at local restaurant for 10 people, complimentary beverages at Colts Lounge) • 1 Score For Local Schools-Your corporation receives recognition for bringing 100 local school kids to a Colts home game. School of your choice. • Colts Magazine - Full Page Ad on outside back cover (Min. 1000 copies)

  13. Benefits SummaryGold – Exclusive Benefits (Cont’d) • “Your company” - Primary corporate logo placement on all Colts monthly full page ads in the Cole Harbour Merchant from September 2014 to March 2015 (13,400 distributed monthly via Canada Post) • Other Media - Primary corporate logo featured on all media team produces over an above what is noted here (IE: Community Calendar , Twitter, Facebook, Instagram) • Season Tickets - 10 pair of Colts Season Tickets (regular season and playoffs) • Team Clothing - Primary Corporate logo on all team clothing, plus receive 2 articles of every Colts clothing item produced (Hats, Jacket, etc.) • Website Home Page - Primary corporate logo featured on home page and sponsor page • PA Announcements – Minimum 8per home game to our large fan base • Internet Broadcasts- 8 x 20 second adverts each game • Colts Year End Banquet and Dinner - 4 tickets Investment: $10,000

  14. Benefits SummarySilver – Non-Exclusive (2) • Team Jersey-Your corporate logo on shoulder of team Jersey • 1 Corporate Promotion Nights (employees night out, meal at local restaurant for 10 people, complimentary beverages at Colts Lounge) • 1 Score For Local Schools-Your corporation receives recognition for bringing 100 local school kids to a Colts home game. School of your choice. • Colts Magazine - Full Page Ad on inside cover (Min. 1000 copies) • “Your company” – Secondary corporate logo placement on all Colts monthly full page ads in Cole Harbour Merchant from September 2014 to March 2015 (13,400 distributed monthly via Canada Post) • Other Media-Secondary corporate logo featured on all media team produces over an above what is noted here (IE: Community Calendar, Twitter, Facebook, Instagram)

  15. Benefits SummarySilver – Non-Exclusive Cont’d • Season Tickets - 4pair of Colts Season Tickets (regular season and playoffs) • Team Clothing - Secondary corporate logo on all team clothing, plus receive 1 article of every Colt's clothing item produced (Hats, jackets, etc.) • Website Home Page - Secondary corporate logo featured on home page and sponsor page • PA Announcements – Minimum 6 per home game to large fan base • Internet Broadcasts - 5 x 20 second adverts each game • Colts Year End Banquet and Dinner - 4 tickets Investment: $3,500

  16. Benefits SummaryBronze – Non-Exclusive (4 max) • Team Helmets - Your corporate logo on players helmet • Team Pants – Your corporate logo on players pants • 1 Corporate Promotion Night (employees night out, meal at local restaurant for 6 people, complimentary beverages at Colts Lounge) • Colt's Magazine- HalfPage Ad on inside (Min. 1000 copies) • “Your Company” - Corporate logo placement on all Colts monthly full page ads from September 2013 to March 2014 (13,400 distributed monthly via Canada Post) • Other Media- Corporate logo featured on all media team produces over an above what is noted here (IE: Community Calendar, Twitter, Facebook, Instagram) • Season Tickets - 2 pair of Colts Season Tickets (regular season and playoffs) • Website Home Page - Corporate logo featured on home page and sponsor page • PA Announcements - 3 per home game to our large fan base • Internet Broadcasts - 3 x 20 second adverts each game • Colts Year End Banquet and Dinner - 2 tickets Investment: $1,500

  17. Benefits SummarySpecial Packages

  18. Join the Cole Harbour Junior Colts • Partnering with the Colts can fulfill many marketing and business objectives as well as deliver positive social responsibility duties. • Junior hockey boils down to a winning team and tremendous community support. • By advertising with the team, you are creating awareness for your business while supporting your community. If you support your community, your community will support you. • With your help we will be able to produce the highest quality fan experience through a competitive team and reasonably priced entertainment for our fans. www.chjc.goalline.ca info@coleharbourcolts.com