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Social and Digital Media Tools for Successful Library Patron Engagement

Social and Digital Media Tools for Successful Library Patron Engagement . Presenter. Hon. Julio Tavarez, MPA Principal, 3C Media, LLC Councilman, City of Paterson NJ julio@3cmediallc.com 862.262.8621. Please make sure your mobile device is ON!. Outline. Web Development

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Social and Digital Media Tools for Successful Library Patron Engagement

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  1. Social and Digital MediaTools for Successful Library Patron Engagement

  2. Presenter • Hon. Julio Tavarez, MPA • Principal, 3C Media, LLC • Councilman, City of Paterson NJ • julio@3cmediallc.com • 862.262.8621

  3. Please make sure your mobile device is ON!

  4. Outline • Web Development • I have a Facebook account! • Email Marketing • SMS – Short Message Service • Listening to the Web • After the smoke clears

  5. Web Design & Development http://www.cliftonpl.org/

  6. Web Development Tools Content Management Systems - CMS

  7. I have a Facebook Account!!

  8. More Complex than just Facebook http://www.netsoltech.com/blog/wp-content/uploads/2010/09/social-media-landscape.png

  9. Have You Checked Out my WEB LOG? http://en.wikipedia.org/wiki/List_of_blogs http://en.wikipedia.org/wiki/Blog

  10. ForumsThe original social networks An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.[1] They differ from chat rooms in that messages are at least temporarily archived.  http://en.wikipedia.org/wiki/Internet_forum

  11. Be a Social Butterfly!Social Networking http://en.wikipedia.org/wiki/List_of_social_networking_websites

  12. A Little More About Facebook • Several ways to share: • Profiles • Pages • Groups • Location • Events • Photos • Video • Email?

  13. Share Links to Cool Info!Social Bookmarking http://en.wikipedia.org/wiki/List_of_social_bookmarking_websites

  14. Get Creative!Social Video Sharing http://en.wikipedia.org/wiki/List_of_video_hosting_services

  15. How r u doing 2day?Microblogging http://en.wikipedia.org/wiki/Microblogging

  16. I am at the New Jersey Library Trustee Institute!GeoSocial Networking http://en.wikipedia.org/wiki/Geosocial_networking

  17. Lets Meet up at the New Jersey Library Trustee Institute!Face to Face Networking The NEW-old-school social network!

  18. You Have Got Mail!Email Marketing • is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. http://en.wikipedia.org/wiki/Email_marketing

  19. Email Marketing is NOT… The CAN-SPAM Act http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

  20. Email Marketing is… • Delivering professional email communications… • …to an interested audience… • …containing information they find valuable.

  21. Text Messages (SMS) • Text messaging is one of the simplest ways to reach a constituent. • It has several advantages such as: • Supported by all mobile phones • Cost Effective • Schedule your messages to go out immediately or in the future • Send Messages to Groups or individually selected contacts

  22. Text TAVAREZ to 313131

  23. If a tree falls and nobody is there to hear it, does it make it a sound?

  24. Listen to the Web when you are not there!Analytics

  25. Analytics continued… WordPress Stats

  26. What is YOUR Klout Score? Will begin including LinkedIn Data as well

  27. Facebook Page Analytics

  28. Why is Data Tracking Important?

  29. The Red ShirtPhenomenon http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

  30. Analytics According to Captain Kirk http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

  31. Crew of 45054 total deaths= 13.7 % mortality rate http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

  32. 11% - Yellow shirt9% - Blue shirt79% - Red shirt http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

  33. 57.5% http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

  34. 42.5% http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

  35. Interesting Fact:when Captain Kirk not only meets the local alien women, but also starts a fight among alien locals. The combination of these events has led to the elimination of 4 crewmembers (3 red-shirts). http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

  36. 57% Beaming Down42% On-Board Mayhem http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

  37. http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirkhttp://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk

  38. The Knowing/Doing Gap This condition appears when you know what needs to be done, you have what it takes to get it done, but for some reason this hasn't translated into the right sort of action. Knowledge is power, but only if you use it. http://www.jiscinfonet.ac.uk/infokits/change-management/knowing-doing-gap

  39. Once you have engaged your patrons…

  40. http://tscpl.org/catalog/mobile-app/

  41. Lets not Forget Donations…

  42. THANKYOU!

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