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Current Status of Social Technology at AIAA

Current Status of Social Technology at AIAA

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Current Status of Social Technology at AIAA

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Presentation Transcript

  1. Current Status of Social Technology at AIAA

  2. Background

  3. Why? • Objective • Collaboration and engagement to increase relevancy and brand loyalty • Goal • Increased member and non-member participation • Strategy • Build shared sense of community through online infrastructure • Tactic • Develop and utilize user-oriented platforms to promote two-way communication with constituency online

  4. How? • Understand our audience and stakeholders • ID value-add activities that increase AIAA relevance • Define resources needed (tools and people) • Develop strategies • Free vs. paid • Marketing • Staffing • Guidelines and policies • Content and schedule • Metrics, tracking, and reporting

  5. What? (1) • Current social media usage • Twitter • @AIAA > 3K followers, @Astro_Sandy ~ 27K followers • Added twitter feed to homepage and event pages • Unique hashtags for all events • Twitter “boards” onsite at events (>850 unique tweets at Space) • Facebook • >10K “likes” • Regular posts about AIAA and industry news • LinkedIn • ~4K members of AIAA group • Discussion content is initiated by members • Youtube and Flickr channels are also maintained • Added social sharing buttons to appropriate website content

  6. What? (2) • Other current technology utilization • Livestream • Plenary presentations from select events • 41 live recordings archived at livestream.com/aiaa • 86.5K total viewer minutes at Space 2012 • Mobile apps • Conference app through S1 • Session chair report app • Aerospace America and other publications apps in development • Professional Development webinars • Started Sept 2012 • 10 webinars with 200 participants • Electronic archives • 7 Journals • 313 ebooks, 7112 chapters • Technical papers

  7. What? (3) • Potential future initiatives • AIAA blog • Discussion forums and groups • Product ratings and reviews • Commenting • Tweetups and/or online hangouts • Polls and surveys • Online knowledgebase (wiki) • Your ideas!