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Danas Conference Center 23.11.2009. Hotel Hyatt

Sponsors & Media in S erbian sport. Danas Conference Center 23.11.2009. Hotel Hyatt. Football Club Marketing. Media Rights. UEFA Europe League – centralized TV Rights - 10 % of Clubs annual budget. National competition - Jelen Super League and LAV Cup

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Danas Conference Center 23.11.2009. Hotel Hyatt

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  1. Sponsors & Media in Serbian sport Danas Conference Center 23.11.2009. Hotel Hyatt

  2. Football Club Marketing

  3. Media Rights UEFA Europe League – centralized TV Rights - 10 % of Clubs annual budget • National competition - Jelen Super League and LAV Cup • centralized TV Rights - no income • naming rights – no income • 10 - 30 % of Clubs advertising boards belong to Federation Sponsor • restriction on Clubs advertising content

  4. TV Ratings Example - TV ratings comparison - national vs. international live matches

  5. TV Ratings Example - TV ratings comparison - football vs. basketball

  6. Sponsorship Rights FK Partizan main sponsor - MSI -- IT sector • Long term strategic sponsorship • season by season • new business model - integration of business partners from IT industry • technology update • developing new media • evaluation of sponsorship media value

  7. MSI - Sponsorship Evaluation OMD media & MSI - monitoring media exposure FK Partizan Sponsorship First month - FKP sponsorship has delivered for MSI media value of 80,709 euro Example - TV monitoring FK Partizan broadcast matches – media value MSI brand

  8. Media potentials • National League Association - TV Right Holder • predetermined match schedule and “prime time” live broadcast • right holders – marketing campaign • media value evaluation - specialized media monitoring agencies • Stakeholders integration • internal – planning and implementing European standards • external - objective target and positive attitude

  9. Sponsorship potentials • New stadium • VIP lounge ; sponsor club • media services • stadium hosting – car parking, catering... • more spectators • Marketing rights • media exposure / higher income • stadium naming rights • LED display for advertising • cobranded payment cards • new markets – Serbs abroad Education in Sports management Continuing with domestic and achieving better international sports results

  10. FK Partizan 2009. • Sponsorship • new main sponsor – MSI • implemented second TV zone • sport business conferences • E-ticketing • 76 ticket boxes around Serbia • internet orders / home delivery • bar code entrance control • Hosting and Event management • 9 black and white bars • 16 mobile bars • AC/DC concert • Merchandising • branded football camps • developing new strategy • web shop

  11. Thank You for Your attention

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