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Advanced Resource Managers: Harnessing Social Media for Growth

Established in 1996, Advanced Resource Managers is a top UK consultancy offering human capital services. Learn how we leveraged social media to expand our online presence, connect with clients and candidates, and enhance internal processes.

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Advanced Resource Managers: Harnessing Social Media for Growth

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  1. About Advanced Resource Managers • Established in 1996 by Paul Huntingdon • Now one of the UK’s major recruitment and talent management consultancies • We help businesses to save time, money, and hassle • Offer full human capital services (training, Management Consultancy, Recruitment Process Outsourcing) • Many awards: National Online Recruitment Award, RecruitRank awards. Also an Investor In People.

  2. About Advanced Resource Managers • Official Sponsors of Trojans Rugby Club

  3. Social Media @ ARM: why? • Because everyone else is doing it? NO!

  4. Social Media @ ARM: why? • ARM truly believes in Social Media as a platform that can help the organisation to grow • Recognise that our audience is moving towards social networking websites • Realise the opportunities that social media present

  5. How did we implement change? • Change agent to manage Social Media • Secured top management buy-in (vital) • Set Social Media culture (ARM’s Social Media Month) • Plan, plan, and plan some more • Align strategy with company’s medium-long term goals

  6. ARM’s Social Media Framework

  7. Step 1 – Set Objectives • Improve ARM’s online exposure • Improve access to candidates and clients • To support marketing events, support services & partnerships • To improve ARM’s internal recruitment process

  8. Obj.1 Improve ARM’s online exposure Central Hub for ARM’s information

  9. Obj.1 Improve ARM’s online exposure • How we use blogs • Identified blog writers within the company • Publish market intelligence • Publish industry news • Promote business wins • Syndicate news across various platforms (including twitter account, LinkedIn group, facebook page, etc)

  10. Obj.2 Improve access to clients & candidates • Identified where they are • LinkedIN – Candidates & Clients • Twitter – Candidates & Clients • Facebook – Graduate Candidates

  11. Obj.2 Improve access to clients & candidates • How we use Twitter • Publish jobs to potential candidates through twitter job feeds • To connect with candidates on a social level, responding to any queries and questions they may have

  12. Obj.2 Improve access to clients & candidates Twitter Feed

  13. Obj.2 Improve access to clients & candidates • How we use • Initially train employees on LinkedIn • Searching for potential clients/candidates • Networking & Building Relationships • Create ARM groups for discussions • Joining in discussions

  14. Obj.3 To support ARM’s ‘support services’ • ARM_Cares (Twitter Account) • Allows instant response to customer feedback (positive or negative) • Positive interaction with stakeholders • Transparent interaction promotes positive publicity

  15. Obj.4 To improve ARM’s internal recruitment process • Optimise jobs for sharing on social media websites • Promote our referral bonus scheme • Generate YouTube videos promoting ARM’s culture and our values

  16. Empower Staff – Create Twitter Champions • Identified employees who can contribute to social media content (for the website blog) • Empowered staff to take responsibility for their contributions

  17. ARM Social Media Risk Analysis • Brand Hijacking (Damage to brand reputation) • Lack of control over content (internal & external) • Unrealistic expectations of customer service • Appreciating the Personal/Professional social networking divide

  18. How ARM Monitors & Controls Social Media • Creating Google Alerts • Searching Online (Google, Also Twitter/LinkedIN Search) • Company Terms & Conditions for using social media (Social Media Policy)

  19. How ARM Monitors & Controls Social Media • Multiple Account Management Tools • Ping: Post content to various Social Media accounts with ease • TweetDeck: Monitor what others are saying about our brand in real-time

  20. Monitor & Control

  21. How ARM Monitors & Controls Social Media • Guidebook for novices • How to use social media websites • Hints tips & tricks for improving productivity & effectiveness when using social media

  22. How ARM Measures Social Media • Quantitative Measurements • Leads, placements, new candidates, website hits, referrals • Qualitative Measurements • Increased sharing of information, increased loyalty & trust, increased customer satisfaction.

  23. How ARM Measure Social Media • Google Analytics (free service) • 1st Month, monitored statistics • 2nd Month, set realistic targets • Analyse the results

  24. Learn & Improve • Social Media is a new concept for marketing • Expert advice is limited, therefore a lot may be trial and error • We expect some things to go wrong! • Think back to the Social Media framework Continuous Improvement

  25. Results so far: • Proven Placements (sales) through Social Media networks generating revenue • Increase average monthly website hits • Increased hits from Social Media platforms • Increased Google rankings (SEO)

  26. Moving Forward: • Keeping aware of changes & new platforms • Continued commitment to Social Media at all levels • Consistently measuring and promoting Social Media successes to employees

  27. Thanks for listening. Sam HilleMarketing ExecutiveAdvanced Resource Managers02392 415271Langstone Technology Business ParkHavant, PO91SAwww.arm.co.uk

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