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“BUILDING THE FUTURE” NATIONAL CONVENTION AUSTRALIAN NATIONAL UNIVERSITY, CANBERRA APRIL 2000

“BUILDING THE FUTURE” NATIONAL CONVENTION AUSTRALIAN NATIONAL UNIVERSITY, CANBERRA APRIL 2000. Presented by: Bill Wright, Domain Director, City of Marion Genesis Management Services Pty Ltd. THE DOMAIN - LAUNCHING A COMMUNITY INTO THE NEW MILLENNIUM -. AIMS FOR THIS PRESENTATION.

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“BUILDING THE FUTURE” NATIONAL CONVENTION AUSTRALIAN NATIONAL UNIVERSITY, CANBERRA APRIL 2000

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  1. “BUILDING THE FUTURE”NATIONAL CONVENTION AUSTRALIAN NATIONAL UNIVERSITY, CANBERRA APRIL 2000 Presented by: Bill Wright, Domain Director, City of Marion Genesis Management Services Pty Ltd THE DOMAIN - LAUNCHING A COMMUNITY INTO THE NEW MILLENNIUM -

  2. AIMS FOR THIS PRESENTATION 1. To describe the Domain Project • in current terms • in future terms as a regional catalyst for creating a new society in the new economy 2. To illustrate the importance of • partnerships and alliances • an integrated asset management approach (physical, virtual, business & human resource assets)

  3. CITY OF MARION

  4. MARION REGIONAL CENTRE Westfield Shoppingtown • 2nd largest centre in Aust • 1.3 m shoppers per month • $470 m investment • site area - 18.5 hectares • floor area - 12 hectares • 9 major stores • 274 specialty shops • 30 cinemas • 5000 car-parks • Adelaide’s premier shopping • Market share 21.4% • Rundle Mall 17.5%

  5. REGIONAL CATCHMENT PERSPECTIVE

  6. REGIONAL CATCHMENT POPULATION

  7. MARION REGIONAL CENTREREMAINING DEVELOPMENT SITES Development Areas • Domain (5 hectares) • Westfield (4 hectares) • behind Council off Sturt Rd (1.5 hectares) • The end result is for the Marion Regional Centre to become ...… a new city!

  8. NEARLY HALF THE SIZE OF ADELAIDE CBD

  9. MARION HUB“BUILDING ON STRENGTH” Significant resources in • manufacturing • retailing • science • health • education Mitsubishi Marion Regional Centre Science Park Flinders Medical Centre Flinders University

  10. POSSIBLET TELSTRA BROAD BAND FIBRE ROLL-OUT

  11. - PROPOSED “TELSTRA” HI-TECH CORRIDOR • proposed hi-tech corridor loop • linking Marion, Adelaide, Salisbury • a multi-media super-corridor for SA

  12. MASTER PLAN - Sept. ‘99

  13. DOMAIN ALLOTMENT PLAN

  14. NEW MARION CULTURAL CENTRE

  15. SITE PLAN & FLOOR PLAN FOR CULTURAL CENTRE

  16. MASTER PLAN - STAGE 2 • Possibly at a later stage • extend the deck • a new pedestrian ramp • a new street • above-deck infill development

  17. NOT JUST A PROPERTY DEVELOPMENT BUT A CATALYST FOR ECONOMIC & COMMUNITY DEVELOPMENT • encouraging the development of • e-commerce • a continual learning culture • a knowledge based economy • home-based businesses, incubation & start-ups • a showcase for all stakeholders of best practice strategies & solutions • a major boost for investment attraction and job creation

  18. PRODUCT DEVELOPMENT & COMMUNICATION OBJECTIVES • A distinctive place • A learning & cultural place • A meeting place • A market-place • A living place • A productive place • A creative place • A competitive place • INCORPORATED INTO A “BRAND STATEMENT” • USE AT MACRO & MICRO LEVELS • ENSURE PHYSICAL & VIRTUAL CONVERGENCE

  19. WESTFIELD STRATEGIC ALLIANCE • JOINT PHYSICAL MASTER PLANNING • JOINT IT STRATEGIES • JOINT ENERGY EFFICIENCY STRATEGIES • JOINT “MARION CITY CENTRE PROMOTION

  20. TELSTRA STRATEGIC ALLIANCE City of Marion and Telstra - Strategic alliance partners since 8th July 1998

  21. TELSTRA / MARION STRATEGIC ALLIANCE • AGREED PURPOSES • establish a “smart city” • establish an information centre based on the Domain • to serve as the information hub for the smart city and adjoining region • and as potentially the leading E-commerce centre in Australia • establish a “world showcase” for IT&T infrastructure and enabled services. • stimulate demand in the area and accelerate the “take-up” of enabled services

  22. “TIMEDANCE” STRATEGIC ALLIANCE • ASPECT COMPUTING • IT Strategic Business Consulting, Project Management (IT), System Integration, Applications Development • KINSMEN • Commercial Identification, Project Management (Physical), Procurement, Operation &/or Transfer • Online services role (through “Marion Online”) • “To provide a commercially viable community based online services gateway for products & information”

  23. The Regional Portal Strategy Government Services Businesses Cultural Centre Education & Training Marion Online Council Services Community & Not-for-Profit Organisations Health Services

  24. MARION ONLINE FEATURES • intranet-based regional portal • superior user benefits in speed, cost & relevant content • networked applications and accessibility • improved customer service understanding & delivery • E-Commerce development platform • stimulate stakeholder and community participation • to help catalyse economic & community development • provide a base for a regional telecommunications strategy

  25. THE PHYSICAL/VIRTUAL NEXUS • A strategic competitive advantage • Latest online shopping research in USA confirms nexus • Translate the existing strength of the physical into the virtual • Capitalise on:- • the ‘Marion’ brand (72% of shopper top of mind recall) • regional catchment size 250,000 (total potential reach 1m) • monthly “physical” visitation - 1.3 million • Implications for Marion Online :- • ready brand identification • strong links between existing “physical” portal and “virtual” portal • opportunity to create a “physical portal” into the online world • opportunity for strong community-based networks and promotion • stronger potential for identification, trust & loyalty than other portals • Other international & national portals don’t (at this stage) have these strengths.

  26. MARION HUB

  27. MARION HUB • the “engine room” • central place for the City of Marion • central place for a regional catchment of 250,000 • Marion Hub area includes • Marion Regional Centre • Marion Road Business Precinct • Science Park • Flinders Medical Centre • Flinders University • Mitsubishi

  28. MARION HUB CLUSTER MEMBERS • City of Marion • Westfield • Flinders University • Science Park • Land Management Corporation • Sir Mark Oliphant Building (Flinders University) • Centre for Lifelong Learning • Education Cluster • Flinders Medical Centre • Mitsubishi • Telstra • Timedance (Kinsmen & Aspect Computing) • Citipower

  29. MARION HUB CLUSTER • stimulating growth and effectiveness for each stakeholder and for the Marion Region as a whole. • A cooperative approach to the development of • physical assets • virtual assets • business assets • human resource assets for the region • To meet the challenges and opportunities in the new global information age.

  30. Flinders University • · Significant presence in the local community - • -employment, residents, etc. • · Resource for the community in terms of • - research expertise • e.g. public health, community attitude surveys, multimedia design and development, sociological and employment studies • - contract consulting (across a broad range of areas) • - education services (includes lifelong learning) • - industry development • ® commercialisation of research • ® business incubation • - student placements (singly, in teams)

  31. Centre for Lifelong Learning and Development Presentation to the Marion Hub Cluster‘Marion: A Learning City’ Professor Denis Ralph Executive Director March 2000

  32. The Learning Society: A State Government PriorityStatement of Economic Directions ‘The State needs to work towards the development of a learning society in which everyone has the opportunity to learn all their lives…..and all people have a desire for Lifelong Learning……’ ‘..Government will design new models for providing lifelong educational services, in partnership with local communities, education providers and business.’ ‘Lifelong Learning in the work place being promoted and achieved through partnerships amongst providers, industry and research organisations, supported by the Centre for Lifelong Learning and Development.’ Professor Denis Ralph Centre for Lifelong Learning and Development

  33. The Learning Society: A State Government Priority The South Australian Government has given the Centre for Lifelong Learning and Development the following Charter: • Lifelong Learning a reality for all • Lifelong Learning as a ‘cradle-to-grave’ process • Lifelong Learning for: personal fulfilment •  social development of communities •  economic prosperity of our State • Pursuit of knowledge about learning and learning for knowledge and skills development Professor Denis Ralph Centre for Lifelong Learning and Development

  34. Attributes of a Learning City • Learning encouraged • Innovation everywhere • Continuous pursuit of knowledge • Learning achievements celebrated • Strong partnerships • Socially just & cohesive • Economically sustainable • Global/Local perspectives • Quality learning infrastructure • Corporate citizenship • Community conversations • Learning culture • Flexible pathways • Seamless transitions • Learning seen as an investment • Technology infusion • Active civic participation • Barriers to Lifelong Learning addressed • Diversity celebrated • Learner driven • Culture of continuousimprovement 

  35. City of Marion’s Learning Landscape Primary Schools / Kindergartens Secondary Schools Douglas Mawson TAFE Flinders University Childcare Centres / Playgroups Employment Brokers / Enterprises City of Marion: A Learning City The Home Marion on-line Churches Marion Cultural Centre Libraries & Museums Other Groups, Centres & Organisations Sporting Associations Service Groups Housing & Welfare Agencies Community Clubs Professor Denis Ralph SA Centre for Lifelong Learning & Development

  36. The role of the Education Cluster Steering Group is to advance the development of the region’s Human Resource Assets by: • 1. Improving education, training and employment opportunities through increased integration and cooperation between providers • 2. Improving the quality of life for all citizens by building a sense of being, belonging and becoming • 3. Initiating and supporting appropriate community development projects • 4. Coordinating and supporting a collaborative approach to market research, marketing and promotion activities • 5. Increasing community awareness and adoption of new technologies Education Cluster

  37. NEW STATE GOVERNMENT HUMAN RESOURCE DIRECTIONS • LIFELONG LEARNING • COMMUNITY DEVELOPMENT AS THE CUTTING EDGE FOR ECONOMIC DEVELOPMENT STRATEGY • HPEC • - HIGH PERFORMANCE ENTERPRISING COMMUNITIES

  38. Land Management Corporation • agency of the State Government • owns several key land parcels in Science Park • supports investment attraction (eg. Call centres)

  39. MITSUBISHI • corporate goal “to be recognised as a good corporate citizen, acting with integrity and social responsiveness”. • delivery to line systems, with good local direct connected suppliers • good local infrastructure allowing cost effective communications to all • local community of technology aware and capable groups & individuals

  40. FLINDERS MEDICAL CENTRE • adjacent to Flinders University • 430 bed public teaching hospital • university school of medicine • 100 bed private hospital owned & operated externally • operating budget $147m • employees - 2,189 full time equivalents • telehealth links • opportunities for partnership alliances within hub area • market research partnerships • possible location of services on the Domain

  41. Adding Value to The Domain & Marion Hub ”Our consortium will greatly enhance the lifestyle & value for occupants and other stakeholders of The Domain and Marion Hub through: • lower costs • better services • greater convenience and • a wider range of higher quality products.”

  42. Citipower - 3 Business Units 1. An Electricity Distributor 2. An Energy Retailer in South Australia 3. An Energy Asset Manager

  43. Energy Asset Management Energy Infrastructure Ownership & Management • Reduced Capital requirements • More energy efficient Design & Operation • Comprehensive maintenance • Improved long-term Asset Values • Single Point of Responsibility • Release of Management Time • Risk Transfer

  44. Macro Infrastructure Services Provision • Electricity generation • Electricity supply and distribution • Gas supply • Chilled and Heating water • Standby energy systems • Street Lighting • Energy metering and monitoring

  45. Micro Infrastructure Services Provision • Air conditioning and ventilation systems • Mechanical services • Power distribution systems • Lighting systems feature and functional • Building automation and energy management • Active and passive systems • Support engineering • Facilities Management • Thermal facade and operational modelling • Energy predictions and performance guarantees • Energy Consulting Activities

  46. Energy Management & Control Systems • Ongoing Asset Management • Continued Auditing • Sophisticated Remote Monitoring • Centralised Network Alarms • Remote Meter Reading of All Utility Services • Ability to Check Energy Usage “On Screen” • Energy Demand Management • Only One Bill for all Utility Services • Electronic Bill Payment

  47. CITIPOWER SERVICES FOR CULTURAL CENTRE • Review Proposed Base Design • Active Systems for HVAC • conformance to energy efficiency design principles in design contract and design brief • energy performance and maintenance recurrent • predict the total life cycle cost • “Passive systems” for building design • building form, orientation, materials, insulation, fenestration and lighting etc) • facility modelling for passive design techniques, embodied energy and lighting • Propose and evaluate alternatives (inc. renewables) • BOOT proposal • Design modifications

  48. PRESENTATION SUMMARY • to launch a community into the new millennium we need a new wave of strategic thinkers & generalists • opportunities to build on strength • physical assets • business assets • human resource assets (social capital) • physical / virtual convergence is a must • need a quantum leap by 3 tiers of government in strategic thinking at the grass roots level, about service rationalisation and customer relationship management • bottom line is empowerment for the individual • opportunities for customer-led aggregation revolution

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