1 / 14

Pros and Cons of Cinema, Direct Mail, and Outdoor Advertising

This overview explores the advantages and disadvantages of three advertising mediums: cinema, direct mail, and outdoor hoardings. Cinema captivates audiences with its audio-visual effects but faces challenges due to changing preferences and limited interactivity. Direct mail allows for targeted messaging but is restricted to literate individuals and can be perceived as junk mail. Outdoor advertising offers high visibility and low costs yet struggles with audience selectivity and competition. Understanding these factors can guide effective advertising strategies.

upton
Télécharger la présentation

Pros and Cons of Cinema, Direct Mail, and Outdoor Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 5. Cinema

  2. Advantages: • High audience attention is received. • Audio-visualeffects with movements and colour. • Extra scope for more dramatic and realistic impact

  3. Disadvantages • It is less popular with the introduction of videotapes. • It is non-interactive medium, as the audience cannot respond immediately. • There is limited coverage as it is limited to film goers.

  4. 6. Direct Mail

  5. Advantages: • Audience selectivity is practiced • It is very flexible • People will be very attracted

  6. Disadvantages • Limited only to the literate. • Limited to the mailing list of the company. • Cost per client is relatively high. • Suffer form the stigma of being classified as junk mail.

  7. 7.Outdoor hoarding and signboards

  8. Advantages: • Impact of large size and color. • It is flexibility. • High repeated exposure. • Its very low cost medium.

  9. Disadvantages • No audience selectivity. • Suitable for literate. • Its open for vandalism. • Higher competition.

More Related