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5. Cinema

5. Cinema . Advantages :. High audience attention is received. Audio-visual effects with movements and colour . Extra scope for more dramatic and realistic impact. Disadvantages. It is less popular with the introduction of videotapes.

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5. Cinema

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  1. 5. Cinema

  2. Advantages: • High audience attention is received. • Audio-visualeffects with movements and colour. • Extra scope for more dramatic and realistic impact

  3. Disadvantages • It is less popular with the introduction of videotapes. • It is non-interactive medium, as the audience cannot respond immediately. • There is limited coverage as it is limited to film goers.

  4. 6. Direct Mail

  5. Advantages: • Audience selectivity is practiced • It is very flexible • People will be very attracted

  6. Disadvantages • Limited only to the literate. • Limited to the mailing list of the company. • Cost per client is relatively high. • Suffer form the stigma of being classified as junk mail.

  7. 7.Outdoor hoarding and signboards

  8. Advantages: • Impact of large size and color. • It is flexibility. • High repeated exposure. • Its very low cost medium.

  9. Disadvantages • No audience selectivity. • Suitable for literate. • Its open for vandalism. • Higher competition.

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