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Practical English (I)

Practical English (I). Dr. Pi-Ching Chen ( 陳璧清 ) Associate Professor Department of Foreign Languages and Literature National Cheng Kung University. 課程內容 9/18 9/25 10/1 10/8.  Final Examination Week — January 10-14, 2004. Oral Presentation Groups for Practical English (I).

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Practical English (I)

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  1. Practical English (I) Dr. Pi-Ching Chen (陳璧清) Associate Professor Department of Foreign Languages and Literature National Cheng Kung University

  2. 課程內容 • 9/18 • 9/25 • 10/1 • 10/8

  3. Final Examination Week— January 10-14, 2004

  4. Oral Presentation Groups for Practical English (I)

  5. http://owl.english.purdue.edu

  6. Lecture One • Definition of Practical English • Scope of Practical English • Business Letters • Contracts • Foreign Trade Documents • Shipping and Insurance • Banking and Foreign Exchange • Cable , Telex , and Fax • Social Letters in Business • Employment and Application • Others

  7. Looking for Customers Trade Proposal Sales Promotion Credit Inquiry Inquiry ; Enquiry Reply to Inquiry Offer ; Quotation Acceptance Follow-up Order Reply to Order Collection Payment Claim and Adjustment Establishment of Agencyship Invitations and Bids Circular Letters Announcement Business Letters

  8. 一 、七個主要部分: 1.信頭(Letterhead) 2.日期(Date) 3.信內地址(Inside Address) 4.稱呼 (Salutation) 5.本文 (Body of the Letter) 6.結尾謙稱語(Complimentary Close) 7.簽署(Signature) 二、七個附加部分： 8.參考文號(Reference Number) 9.承辮人(Attention Line) 10.事由(Subject) 11.發信人及打字員姓名縮寫 (Dictation Initial) 12.附件(Enclosure; Encl. ) 13.副本抄送 (Carbon Copy; c.c.) 14.附記(Postscript ; P.S) 商用英文書信的結構

  9. 一 、七個主要部分 : 1.信頭 (Letterhead) 2.日期 (Date) 3.信內地址 (Inside Address) 4.稱呼 (Salutation) 5.本文 (Body of the Letter) 6.結尾謙稱語 (Complimentary Close) 7.簽署 (Signature)

  10. 1. 信頭(Letterhead) (a) Trade Mark . (b) Name of the Company (c) Address (d) P. O. Box (optional) (e)Telephone Number (f) Fax Number (g) E-mail (h) Year of Establishment (optional) (i) Line of Business (optional)

  11. 3. 信內地址 (Inside Address)

  12. 4.稱謂( Salutation)

  13. 6.結尾謙稱語(Complimentary Close)

  14. 7.簽署/簽名(Signature)

  15. 商用英文書信的結構 二、七個附加部分： 8.參考文號(Reference Number) 9.承辮人(Attention Line) 10.事由(Subject) 11.發信人及打字員姓名縮寫 (Dictation Initial) 12.附件(Enclosure; Encl. ) 13.副本抄送 (Carbon Copy; c.c.) 14.附記(Postscript ; P.S)

  16. 8.Reference Number (or Ref. No.)

  17. 9.Attention Line

  18. 10.Subject Line

  19. 11.Dictation Initial

  20. 12.Enclosure

  21. 13.Carbon Copy

  22. 14.Postscript

  23. 商用英文書信的款式 1.全齊頭式 (Full Block Style) 2.改良齊頭式 (Modified Block Style) 3.半齊頭式 (Semi-Block Style) 4.縮進式 (Indented Style)

  24. 1.全齊頭式(Full Block Style)

  25. 2.改良齊頭式(Modified Block Style)

  26. 3.半齊頭式(Semi-Block Style)

  27. 4.縮進式(Indented Style)

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