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A Presentation On

A Presentation On. Godrej Group. Brief History. Group was formed by Mr.Ardeshir Godrej in 1897. In 1928 Mr.Pirojsha Godrej led the foundation of Godrej, at Vikroli, Mumbai. First company to develop the procedure to manufacture the soap from vegetable oils. Mr.Ardeshir Godrej (1868-1936).

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A Presentation On

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  1. A Presentation On Godrej Group

  2. Brief History • Group was formed by Mr.Ardeshir Godrej in 1897. • In 1928 Mr.Pirojsha Godrej led the foundation of Godrej, at Vikroli, Mumbai. • First company to develop the procedure to manufacture the soap from vegetable oils.

  3. Mr.Ardeshir Godrej (1868-1936) Mr.Pirojsha Godrej (1882-1972)

  4. Godrej & Boyce Mfg. Co. Ltd. Godrej Consumer Products Ltd. Godrej Infotech Ltd. Godrej (Singapore) Pte. Ltd. Godrej Industries Ltd. Godrej Appliances Ltd. Godrej (Malaysia) Sdn. Bhd. • Godrej Agrovet Ltd. • Goldmohur Foods & Feeds Ltd. • Godrej Investment & Properties Ltd. • Godrej international Ltd. • Godrej Global Mid East FZE Affiliates • Mercury Mfg. Co. Ltd. • Godrej Foods Ltd. • Godrej Sara Lee Ltd. • Godrej Telecom Ltd. • Geometric Software Services Co. Ltd. • Godrej Pillsbury Ltd.

  5. Corporate Mission & Vision • Mission: Enriching Quality Of Life Every Day Everywhere. • Values: Integrity Trust To Serve Respect Quality Environment

  6. Vision : Godrej In Every Home And At Every Work Place • Positioning : We want to Target all Geographic Areas to Create Loyal Customer Base. • Proposition: We want to Provide Value For Money To Each And Every Customer

  7. Overall Performance • Business : Rs. 3473 crore • Profit: Rs. Rs. 737 crore • Overall Growth: 6% • Total No. Of Employees: 21000 • Total Subsidiaries: More than 50

  8. Organisational Structure Chairman Managing Director Other ED, HR ED, R&D And Production ED,Finance

  9. Main Products Of All Companies • Godrej Industries Ltd.(67%) Industrial Chemicals: Fatty Acids, Glycerin, Fatty Alcohol, Alpha Olefin, SulphonatesOthers: Edible Oils, Primary Care Diagnostic Products and Financial Operations • Godrej Consumer Products Ltd.(67%) Consumer Products: Soaps, Detergents, Cosmetics and Toiletries. • Godrej Appliances Ltd.(67%) Refrigerators, Washing Machines and Air-conditioners

  10. Godrej Infotech Ltd.(52%) • Infotech Services and Software Development • Godrej Agrovet Ltd.(57%) • Animal Feeds and Agro Products • Godrej Properties & Investment Ltd.(79%) • Real Estate & Property Development • Mercury Mfg. Co. Ltd.(62%) • Steel Furniture and Office Equipment • Godrej Foods Ltd.(81%) • Food Processing and Edible Oils

  11. Godrej Sara Lee Ltd.(48%) Household Insecticides • Geometric Software & Solutions Ltd.(22%) Software Development • Godrej Telecom Ltd.(73%) Corded and Cordless Telephones • Godrej Pillsbury Ltd.(44%) Whole Wheat Flour and Cake Mixes • Godrej International Ltd.(100%) International Trading (US$ 18,191,665 @ Rs. 47.12)

  12. Strategies Of Godrej • Alliances, Joint Ventures • Diversification • Learning Curve Approach • Creation Of Loyal Customer Base By Providing Highest Quality, Less thrust On the Advertisement • Environment Friendly

  13. Godrej Consumer Products Ltd. • History: • Formed from the de-merger of Godrej Soaps Ltd. • Started By Mr. S. P. Godrej in 1928 • Chairman is Mr. Adi Godrej • Managing Director is Mr. N. B. Godrej • Head Office At Pirojshanagar, Mumbai.

  14. (1912-2000) Mr. N. B. Godrej

  15. Product Line Of Godrej Consumer Products Ltd. Products House Hold Cleaner Personal Care Hair Care Fabric Cleaner • Cinthol • Allcare • Fair Glow • Nikhar • Shikakai • Shaving Cream • Shampoo • Anoop Hair Oil • Kesh Kala • Coloursoft Light Brown • Godrej Liquid Cleaner • Eazy • Trilo

  16. Leading Soap Brands Segments Popular Segment Mid-priced Segment Premium Segment • Shood Ganga • Doodh Ganga • Cinthol • Cinthol Fresh • Godrej No. • Cinthol Lime • Cinthol Cologne • Fair Glow • Shikakai • Cinthol Ultimate • Evita

  17. As Per Brand Equity Survey Fair Glow Stands At 11th Position

  18. Market Share • Toilet Soaps : 37.5% • Detergents(i.e. Eazy & Trilo) : 3.1% • Cosmetics : 12.7% • Hair Dye : 40%

  19. Financial Results For 2000 • Total Business : Rs. 470 crore • Total Revenue Generated : Rs. 99 crore • Growth : Average Growth is 41% • Soaps : 26% • Detergents: 18% • Cosmetics: 58% • Hair Care: 17%

  20. Godrej Industeies Ltd. • Products: • Glycerin • Fatty Acid • Alpha Olefin Sulphonate • Market Share: 46%

  21. Financial Results Of Godrej Industries Ltd. For Q3: • Business: 105 Crore • Gross Profit: 24 Crore • % Growth in Profit: 15% • No . Of Employees: 7000

  22. Other Products • Consumer Products • Store-well • Vacuum Flasks • Office Equipments • Tables • Relaxing Chairs • Cupboards

  23. Appliances • Refrigerators • Air Conditioner • Washing Machine • Chemicals And Agro • Fatty Acids • Fatty Alcohol's • Glycerin • Alpha Olefin Sulphonate

  24. Security Equipments • Strong room Doors • Safe Deposit Lockers • Coded Small Lockers • Electronic Lockers • Office Automation • Typewriters • Printers • Personal Computers • Conferencing Equipments

  25. Industrial Products • Sheet Metal Working m/c • Fork Lift Trucks • Container Spreaders • Rotating Clamps • Storage Solutions • Angled Racks • Stores Security Racks • Trays Of Different Sizes

  26. Machine Tools • Different Accessories • Injection Moulding m/c • Pressing m/c • Coil Processing • Locks • Cylindrical Locks • Padlocks • Mortise Locks • Door Locks • Rim Locks

  27. Some Pictures Of Godrej Prima Division

  28. THANK YOU

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