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Momentum = Mass X Velocity | Simple Ways to gain momentum | Venture Care

Momentum = Mass X Velocity | Simple Ways to gain momentum | Venture Care

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Momentum = Mass X Velocity | Simple Ways to gain momentum | Venture Care

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  1. MOMENTUM = MASS X VELOCITY

  2. It is not just a formula in physics. It has great business sense! Every business wants to grow and therefore businesses need to know where they exist; which will increase the growth momentum. THE MEANING OF “MASS”, HERE, IS “HOW MUCH BIG THE BUSINESS IS”.“VELOCITY” DEFINES THE AGGRESSIVENESS WITH WHICH BUSINESS IMPLEMENTS THE GROWTH PLAN/STRATEGY. AT LEAST ONE OF THESE TWO SHOULD BE SIGNIFICANT ENOUGH TO REACH COMMENDABLE GROWTH MOMENTUM. OF COURSE, A COMBINATION OF BOTH WILL BE MOST DESIRED. ITC in last AGM announced few facts: Gross revenue crossed INR 55,000 crore and PBT surpassed INR 15,000 crore. Non-cigarette segments, compared to 1996, grew 18 times sharing 58% of net segment revenue. Since 1996, Market Capitalization has grown 72 times and touched INR 4,00,000 Crore. ITC is big enough to create wealth for shareholders. Velocity is less. In the past, it has undertaken some sustainable strategies such as the launch of e-couple for connecting farmers to markets and helping in real price discovery. Another example of less mass but high velocity is “Patanjali”. The velocity with which it started manufacturing and advertising the different products under the same brand name. Today Patanjali brand is known everywhere and preferred too. There are many other examples which created wealth in a very short span of time; Amazon.com, Flipkart, Snapdeal, Paytm, Ola, Uber to name a few. These were very small initially but suddenly acquired velocity to achieve huge growth momentum. How does huge momentum help? It works two ways. It removes bottlenecks internal to the organization- The present execution team will become more aggressive if earlier was not. Also, middle-level managers will gain confidence in executing further plans/strategies. Secondly, momentum will help externally also in the sense that it will help in acquiring more market share. Ways to gain momentum Another example of less mass but high velocity is “Patanjali”. The velocity with which it started manufacturing and advertising the different products under the same brand name. Today Patanjali brand is known everywhere and preferred too. There are many other examples which created wealth in a very short span of time; Amazon.com, Flipkart, Snapdeal, Paytm, Ola, Uber to name a few. These were very small initially but suddenly acquired velocity to achieve huge growth momentum. www.venture-care.com Ask@venture-care.com 020-65 3636 33

  3. Operate locally for a reasonably long time period and make hold on the local market. Create and make an aware brand for the product to the target customers. Innovate the product & brand recall frequently. If required, make alliances. Acquire local companies or brands which seem to be competitors. Adopt aggressive marketing strategies. Adopt aggressive pricing. Add innovative and value added services to the product. Step into global market. What for whom Gaining momentum by acquiring high velocity seems to be good for start-ups and SMBs (Small & Medium Businesses). Start-ups should gain it in the form of stairs. These companies should develop a plan very fast and execute. Moreover, they need to be much more innovative and aggressive. The benefit of this will be that it will help in acquiring market share very fast. The risk attached is that if the plan fails the promoters may be demoralized. Bigger companies should acquire momentum by implementing plans slowly and continuously in long term. The Even new plan fails; it will not affect the present product-service portfolio much. To conclude: Acquiring momentum is needed. Which business should acquire momentum in what way is to be decided prudently. If you have any query click here www.venture-care.com Ask@venture-care.com 020-65 3636 33

  4. Contact Us: Branch Office (Netherlands) Venture Care Jonker Fransstraat 46, 3031 AV Rotterdam, (NL) Phone:+31 614 575 275 Head Office (India) Venture Care Sr.No-29, Ajikyatara, kalaniketan, Dhankawadi, Near Rajshri Shahu Bank, Pune, Maharashtra 411043 (IN) Phone: (020)-65 3636 33 www.venture-care.com Ask@venture-care.com 020-65 3636 33

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