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Party tourism

Party tourism is increasingly popular among young travelers, especially in the Mediterranean. This trend, mainly catering to those aged 18-25, focuses on indulgence in drinking, dancing, and nightlife experiences. Cities like Ibiza and Berlin have become renowned party destinations, attracting visitors seeking excitement and a break from conventional tourism. However, this surge poses challenges, including issues of criminality and social dynamics within host cities. As cities adapt to these changes, the balance between tourism and local life remains crucial for sustainable development.

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Party tourism

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Presentation Transcript

  1. Party tourism Lynn, Elena, Juliette

  2. Introduction • Visiting cites and museums less interesting • Different brand image • Social aspect • Trendy destinations

  3. What is party tourism? "Travel, typically by people under 30 and especially prevalent in Northern Europe, to warm destinations in the Mediterranean for the purpose of indulgence in drinking, dancing, and other party behaviour."

  4. Who are the target markets? • 18-25 • Travel in groups • Reason for party trips: • Being someone else • Feeling like a star on the spot lines • Drinking excessively

  5. Example of party destinations Ibiza https://www.youtube.com/watch?v=bQWSeg-pHlI Drugs Criminality problems Move to the town for better jobs • Worlds best know party destination • Worlds best DJ’s

  6. Berlin • Crazy night life • The city that never sleeps • Converted space for party • Tourism office for Clubmachers

  7. Future challenges • Growing business in the tourism sector • Concerns social side of life • Cities changing landscape • Spread of party tourism

  8. Conclusion • Marketing • Big spending visitors • More traditional forms of tourism

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