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Selling the Games to the community

Selling the Games to the community. The Gold Coast. Australia’s sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5% (2010) Current population approx. 530,000 735,000+ by 2026 Economy approx. $19.2 billion Tourism approx value $1.6 billion

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Selling the Games to the community

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  1. Selling the Games to the community

  2. The Gold Coast Australia’s sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5% (2010) Current population approx. 530,000 735,000+ by 2026 Economy approx. $19.2 billion Tourism approx value $1.6 billion Other industries $17.6 billion More than 11 million visitors annually 24.5% residents born overseas 2nd largest local government in Aus (3300+ staff)

  3. The Games opportunity • One of the largest elite multi-sport event in the World • Significant international exposure • Global audience of over 1.5 billion • 1,000 hours of live broadcast • 3,000 media representatives • Significant and growing exposure via the Internet • Significant investment - $2 Billion + • Bring forward of major infrastructure • Significant employment stimulus - 30,000 jobs • Increase in business confidence • Tourism boost • Events attraction (pre and post Games) • Networking and business opportunities • City recognition and branding opportunity • New regional model

  4. Pre-event • 30,000 jobs • $2 Billion + investment • Major infrastructure • Pre-Games event attraction • Business confidence • City branding

  5. Event • International exposure • global audience - 1.5 billion • 1000 hours of live broadcast • 3000 media representatives • Tourism boost • Events attraction • Investment opportunities

  6. Post event legacies • Facilities for future elite competition & events • New community facilities • Improved transport infrastructure • Behaviour change - public transport use • Community identity and citizenship • Increased physical activity – community wellbeing 2021 2011

  7. Games Sports 10 Compulsory sports athletics aquatics badminton boxing hockey lawn bowls netball squash rugby sevens weightlifting Optional sports triathlon cycling gymnastics wrestling shooting table tennis basketball

  8. Games Venues

  9. Where to from here? • October 2012 - agree on Games governance and contribution with State government • November 2012 to December 2013 - legal agreements, legislative frameworks, master planning, early enabling works • January 2014 to June 2017 - staged delivery of sports infrastructure, transport infrastructure, public domain & Games Village • January 2012 to March 2018 - mobilisation of Games operations (including test events), community engagement and media/public relations • April 2018 - host 2018 Commonwealth Games • June 2018 to June 2019 - transition of infrastructure and other legacy programmes

  10. Games engagement and communication • Formal establishment of dedicated Commonwealth Games Unit • Strong collaboration with GOLDOC and the State Government • Who do we need to engage with? • The big picture – building tolerance and passion • Volunteers, youth and the business community • City branding and vision • Marathon not a sprint – still a blank canvas!

  11. The Games Village – located within the 200 ha Health & Knowledge Precinct

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