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Dreaming Reality

Dreaming Reality. The first 100 years of Tel-Aviv. CULTURAL SIGNIFICANCE. CULTURAL SIGNIFICNCE MODERN TEL- AVIV DEVELOPMENT & CRISIS PLANNING STRATEGIES THE FUTURE.

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Dreaming Reality

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  1. Dreaming Reality The first 100 years of Tel-Aviv

  2. CULTURAL SIGNIFICANCE CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE “What a strange couple, the two doctors - the father and his daughter - so practical and yet so fantasizing. This is not how I imagined the Jews” - Theodor Herzel, Altneuland Ha yarkon st., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  3. CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  4. THE FLYING CAMEL CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE “… fly camel high up/ on the seven seas/ fly and flower/ send regards to every nation and nation/ and inform them of the Levant fair” Emanuel Harusi and Mordechi Zeira ,‘The flying camel’ Poster for the 1936 levant fair Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  5. IMPORTED ARCHITECTURE CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Why was this architecture chosen? How did the architecture adapt to the new conditions? What was its cultural significance in its new context? Allenby st., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  6. SIMILARITIES & DIFFERENCES CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE • Similarities & Differences • Modern Architecture did not grow organically in the city but was imported from outside • Modern Tel-Aviv was built in the pre war years when the Modern Movement was not yet prevalent • The choice of Modern architecture in Tel-Aviv was spontaneous and not a result of a governmental decision Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  7. APRIL 1909 "אי אפשר לחשוב על בן האדם מחוץ לתרבות; התרבות היא תוצר אנושי אך באותו הזמן בן האדם הוא תוצר של התרבות שלו" מרינה וייסמן CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Ha yarkon st., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  8. THE EARLY YEARS CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Tel Aviv, Reuven Rubin 1922 Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  9. RAPID GROWTH CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Sir Patrick Geddes TEL AVIV POPULATION 1918 - 2000 1922 - 12000 1925 - 34000 1931 - 45000 1934 - 100000 1936 - 150000 Jewish immigrants arriving in Mandate Palestine Tel-Aviv plan from 1931 Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  10. QUANTITY AND DIVERSITY CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE ‘Tel-Aviv realized Gropious’ dream of ‘unity in diversity‘ as a basic condition for urban quality’ Winfred Nerdinger. Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  11. IN THE RIGHT PLACE AT THE RIGHT TIME CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE The background for the success of Modern Architecture in Tel-Aviv The socio-economic realities of the period The cultural climate of the ‘fifth aliyah’ The Know The role of modern architecture as a message carrier The ideas the architects brought from Europe Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  12. ADOPTATION CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE “In a place where the movement of population depends, in a decisive manner, on invasion and addition of population from the outside, it is almost impossible to estimate in advance the necessities and to prepare a certain mode of action” Yakov Schifman, Tel-Aviv city engineer 1935 Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  13. THE IMAGE OF PROGRESS CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Erich Mendelsohn, Sketch for ‘Schoken’ Depatment store, Stuttgart 1926-7 various architects, Tel-Aviv, 1930s Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  14. THE STATE CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE - David Ben Gurion, Israel’s first prime minister Bruno Zevi wrote that in Israel “a building, before being good or bad, was wonderful just because it was there”.In fact, the first to receive an honorary doctor title from the Faculty of Architecture of the ‘Technion’ was not an architect but Israel’s first prime minister David Ben-Gurion ‘The architect of the state’. Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  15. DEVELOPMENT CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE ‘Gimnasia Herzeliya’ – the first school of Tel-Aviv David Ben Gurion, Israelws first prime minister ‘Shalom Tower’ built in 1965 on the site ‘Gimnasia Herzelia’ Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  16. CRISIS CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Tel Aviv-Yafo Population From the mid 60s until the late 80s the population of Tel Aviv-Yafo decreases continously Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  17. URBAN RENEWAL CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE David Ben Gurion, Israelws first prime minister Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  18. BUILDING RIGHTS CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Listed buildings in central Tel-Aviv before and after conservation and addition of new floors Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  19. ROTHSCHILD BLVD. CBD CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  20. 60 50 40 30 % 20 10 0 0-24 25-64 65+ TLV Population in Israel age RETURNING TO THE CITY CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Age distribution in Tel-Aviv Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  21. BASIC DATA CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Total area- 52,000 dunam Residents - 371,000, 5.7% out of 6.4 m in Israel Employees – 340,000, 15% out of 2.2 m. emp. in Israel Annual GPD per person – $52,000 vs. $17,250 in Israel TA share in the GNP – 16.7% Daily commuters – 220,000 Daily commuters and visitors – 1 million people Employment floor space area – 10 million sqm. Potential additional floor space possible – 8 million sqm. Number of dwelling units – 170,000 Potential additional units possible – 70,000 Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  22. REDISCOVERING TEL-AVIV CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Areas planned for urban renewal Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  23. TEL-AVIV PORT CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Tel-Aviv Port today Tel-Aviv Port during the 30s Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  24. SARONA CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Future plans for conservation park and business district Templer house in Sarona Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  25. THE STATION DISTRICT CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Work on site- August 2007 Old Jaffa train station Future plans for conservation park and business district Proposed plan for the station district Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  26. GREEN TEL-AVIV CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Areas planned for urban renewal Urban linear parks along the historic boulevards Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  27. CYCLING TEL-AVIV % U % U U % % U % U % U % U % U % U % U CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Proposed bicycle routes Urban linear parks along the historic boulevards Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  28. DYNAMIC TEL-AVIV CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Areas planned for urban renewal Urban linear parks along the historic boulevards Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  29. SOCIO ECONOMIC BALANCE CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Urban linear parks along the historic boulevards Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  30. BACK TO SQUARE ONE CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Urban linear parks along the historic boulevards Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

  31. CULTURAL SIGNIFICNCEMODERN TEL- AVIVDEVELOPMENT& CRISISPLANNING STRATEGIESTHE FUTURE Urban linear parks along the historic boulevards Rothschild blvd., Tel Aviv during the 30s Arch. Hezi Berkovich City Engineer The Municipality of Tel Aviv-Yafo, Israel Dreaming Reality The first 100 years of Tel-Aviv

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