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Increasing Impact while Growing Resources Successful Programs in the USGBC Chapter Network GEARUP! 2013. Your presenters:. Doug Widener, USGBC , Moderator Tom Sayre, USGBC-Georgia Chapter , Green Schools Justinn Overton, USGBC-Alabama Chapter , Green Jobs
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Increasing Impact while Growing Resources Successful Programs in the USGBC Chapter Network GEARUP! 2013
Your presenters: • Doug Widener, USGBC, Moderator • Tom Sayre, USGBC-Georgia Chapter, Green Schools • Justinn Overton, USGBC-Alabama Chapter, Green Jobs • Devki Wright, Rachel Myers, USGBC-North Carolina Chapter, Emerging Professionals • Brian Bumman, USGBC-North Carolina Chapter, Advocacy
The green building market is changing… • Lingering economic issues • New construction slow in most segments/ markets • Existing building retrofitting and greening on the rise in most markets • Reduced capacity of building professionals to volunteer given increased workloads
USGBC chapters are feeling this change… • Reduced membership • Decrease in funding/fundraising • Drop in attendance at traditional programs • Volunteer burnout • Lack of new volunteers and leaders for succession planning
Change presents opportunity • Many chapters are evolving their missions/focus: • Moving beyond just programming and services for green building professionals • Diving deeper into mission advancement • Tapping into new audiences, partners, and funding streams
What is the Difference? • 501(c)(6) Trade association, which promotes growth in a particular industry • 501(c)(3) Charity, provides a public benefit, derives a large percentage of its revenue from donations from a broad base of public support
What Are We? USGBC and its chapters are 501(c)(3) public benefit charities. We are a collection of charitable organizations, serving our entire community and transforming our built environment for everyone those buildings touch.
Why Does it Matter? The strength of our vision and mission, and our ability to truly transform our built environment, comes from understanding that we don’t solely serve an internal membership.
What Do We Need to Know? • 501c3 orgs raise and report money differently than 501c6 orgs • Donations are made by individuals and organizations who believe in your mission and vision, not who are expecting something in return • Preserving the chapter’s 501c3 status is crucial • Every program and public communication must serve the mission and the organizational vision
Your 501c3 Status • Donations Money given by those who believe in your mission and vision, not who are expecting something in return • Sponsorships Money given for something expected in return (quid pro quo) • Advertising UBIT (unrelated business income tax) • Where does membership fit in?
Rationale for Change • Meet mission more fully • Deeper engagement with community • Attract new members • Better engage existing members • Build new partnerships • Secure new and diverse funding • Increase exposure and impact
Chapters are doing this through… • Green Schools • Green Jobs Training • Emerging Professionals • Advocacy • Many others…
Green Schools • Tom Sayer – USGBC-Georgia Chapter
Green Jobs • Justinn Overton – USGBC Aabama Chapter
Building Green Jobs for Alabama • Federally funded* statewide workforce development grant aimed to educate and empower unemployed and underemployed Alabamians about green building and sustainability. • Courses held in Madison, Huntsville, Birmingham, Tuscaloosa, Montgomery, Mobile, and Fairhope • Courses based on NEED* • Be mindful of grant reporting & guidelines! • Cultivate & establish a good working relationship with your grantor!
Program Funding This program is 100% funded with American Recovery and Reinvestment Act of 2009 funding made available to the State of Alabama by the Governor’s Office of Workforce Development and the Alabama Department of Economic and Community Affairs by the U.S. Department of Labor/Employment and Training Administration.
SESP Grant History • The State Energy Sector Partnership and Training Grant award to Alabama was effective as of 1/29/10 . The total SESP & Training Grant award was $6 million. • Goals of SESP Grant: “provide training for green jobs throughout Alabama that lead to job placement in the Energy Efficiency, Energy Generation, Transportation, and Green Building Sectors.” • The request for proposals (RFPs) issued by the state resulted in 28 applications being received in response to the RFPs. • 13 of the 28 were recommended by the review team to go to the next level, which was contract negotiations. • 2applicants dropped out after the negotiations were completed and prior to project startup. • 11 actually implemented training programs! • USGBC – Alabama Chapter remains as the only private-nonprofit sub recipient.There’s one private-for-profit and the remaining are all associated with two and four-year colleges/universities.
History of Funding & Program 2004- USGBC Alabama was formed January 2010- Alabama was awarded $6 million for ARRA SESP grants Spring 2010-Board Members hired a grant writer to help write a great for green workforce development program July 2010- USGBC awarded $300,000+ ADECA grant for Building Green Jobs for Alabama program September 2010- hired first USGBC Alabama staff- Green Workforce Project Director November 2010-launched first program in Birmingham, Alabama June 2012- set date for program to end, offered extension by ADECA June 2013- CLOSING DATE for Building Green Jobs for Alabama program
Individual Program Statistics Hosted 10+ programs throughout the state since November 2010 Served 350+ individuals representing every demographic and industry 1 Narrative Modification 5 Budget Modifications Countless job fairs, lunch & learn presentations, email blasts, phone calls to ADECA 1 year extension of grant (2012-2013)
What this grant offers… • Understanding of sustainability • meaning to you personally and professionally • Fundamentals of green building • Green certificate training course and testing • LEED® Green Associate • Green Advantage ® • HERS Rater • On-site green building experience • Job Coaching and Small Group Mentoring
Grant Logistics Five Step Program • 1. Program Orientation & Industry Overview • 2. Green Building Workshop • 3. Industry- Recognized Certificate Training and Testing • 4. On-site Green Building Experience • 5. Program Graduation & Job Search Assistance *certificates
Grant Eligibility Original Requirements: Unemployed & Underemployed Post Modification: -Application Meet ONE of the minimum federal requirements 16 years of age or older U.S. Citizen/Eligible Non-Citizen If applicable, Selective Service Registered ____________________________________ Fill out registration forms and supply all documentation necessary If you are eligible, the program is offered at no cost.
Federal Requirements Eligible Veteran Unemployed Individual Worker Impacted by National Energy and Environmental Policy Individual Seeking Pathways of Out Poverty into Economic Self-Sufficiency Individual in Need of Updated Training in Energy Efficiency and Renewable Industries Individual with a Criminal Record Individuals Impacted by Automotive Restructuring (specific counties listed by the State)
Participant Expectations Application Process At the conclusion of each step, each participant will be evaluated by interest, to ensure that individuals who are enrolled in this program are engaged and can benefit from this program. Each participant must treat the Green Workforce Project Director and others with respect. If there are any issues, the participant may be asked to leave the program.
Documentation Disclaimer • Proving Eligibility • Be prepared for some sticky situations… • Keeping documentation safe & private! Disclaimer: “This project was funded by a grant awarded under the ARRA Green Jobs Training Grants, as implemented by the U.S. Department of Labor’s Employment and Training Administration. The collection of this information helps to track long-term success of this training program. Your personal information is kept confidential and secure and will not be shared with any outside agencies other than those involved with the support and oversight of the Energy Grant received by USGBC Alabama and issues by the U.S. Department of Labor. Your information will never be sold or shared with third party agencies through your participation in grant supported training activities. Please direct any questions concerning your use of personal information to Justinn Overton.”
Leveraging Resources • Reach out to local work trade/environmental organizations and local businesses for outreach & speakers • Example: ASLA, AIA, AGC, ABC, IFMA, BOMA, Cahaba River Society, Alabama Environmental Council, Interiorscapes Inc., Smart Living Energy Potential, Stewart Perry Construction • Lean on other grant recipients for advice • Example: Calhoun Community College • Don’t be afraid to ask for free space or sponsored lunches! The worst they can say is no!
Best Practices & Missed Opportunities • Distance Learning • Environmental & Economic Benefits • Writing the Program • Funding Issues • Advancements vs. Reimbursements • Have a plan! • Work with other grant recipients/community colleges to leverage coursework • Qualitative &Quantitative Measures for your Chapter & grant reporting • Program Director & Grant Administration- skill sets
Future? • Grant ends June 30, 2013 • No future plans for USGBC Alabama to continue funding or program • Grants? • Staff Changes
Justinn Overton Green Workforce Project Director USGBC Alabama 205/910.5726 justinn.overton@usgbcofal.org Questions?
Emerging Professionals • Devki Wright, Rachel Myers – USGBC North Carolina Chapter
Emerging Professionals • Who are Emerging Professionals? • How can EPs address current issues facing chapters today? • Where are we going and how will we get there? • Examples on the committee, branch, and chapter levels • Case Study - evolution of Charlotte’s EP Committee
Who are Emerging Professionals? • Mission • To serve as a point of entry for emerging professionals into USGBC and the sustainability movement to develop resources and networks to support their evolution into dynamic, visionary leaders who are dedicated to the creation of a sustainable future. • Goals • Achieve integration of EPs into the Chapter/Branch • Foster a relationship of co-creation and collaboration between the chapter and EPs • Empower EPs with the skills they need to be future chapter leaders • Provide a smooth transition from USGBC Students Groups into local EP groups
Where do EPs fit in? • Emerging Professionals • Desire to learn and meet others • Eager to gain experience • New Ideas • Time to volunteer • USGBC Chapters • Membership • by addressing new audiences • Existing volunteer Burn-Out • Need for Leaders • Need for new Volunteers
Where are we going? • 5,000 EPs by December 2015 • Goal - 900 EPs by December 2013 • Actual - 580 new EPs nationwide in April • Actual - 145 new EPs in the southeast
Committee Formation • CLT Branch Example • Beginning: two Co-leaders and no official group • Subcommittee of Membership & Outreach • Perhaps a place to start, but not to stay • First Step: create value for current EP members, attract new members • SOCIAL (The King’s Kitchen) • COMMUNITY (Adopt a Creek/Scholarship) • PROFESSIONAL (Mentorship) • While numbers and participation were low – combined with other like-minded groups: CSI, AIA, Habitat • At each event – identify potential future leaders and keep contact
Committee Formation • CLT Branch Example • NEXT STEP: • Form an Official Committee • Have Committee Meetings • Hold an Election Meeting in which you identify the Committee Leaders • Titles are good for go-getters and accountability • Non-titles are also good for those that want to be part of the committee, but aren't comfortable or can’t commit to a titled-position • Understand your volunteers- they aren’t all the same • Put leaders and volunteers in contact with Chapter leaders so that they begin to be part of the greater picture, but also so that there is a Succession Plan • Delegate!
Advocacy • Brian Bumann – USGBC North Carolina Chapter
