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Design Basics

Discover the essential CRAP principles of design: Contrast, Repetition, Alignment, and Proximity. Learn how to create impactful visuals by ensuring strong contrast in font, color, and graphics, which makes elements stand out. Explore the significance of repetition to establish motifs and enhance cohesion in your designs. Gain insights into alignment and proximity for organized layouts. Improve your design skills and make your projects powerful and purposeful with these effective techniques. Elevate your presentations using these foundational design strategies!

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Design Basics

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Presentation Transcript

  1. Design Basics

  2. CRAP • Contrast • Repetition • Alignment • Proximity

  3. CONTRAST • Make sure contrasting elements • Really contrast! • Font • Color • Lines, textures, graphics

  4. Conflict vs. Contrast • The secret to effective contrast is making the contrasted elements really stand out. • The secret to effective contrast is making the contrasted elements really stand out.

  5. ebay

  6. Contrast Rocks!

  7. Repetition • Repeat images, fonts, effects • Have a motif

  8. Breaking Repetition People Projects Purpose Decisions

  9. PowerPoint Techniques PowerPoint Techniques PowerPoint Techniques

  10. Transparency

  11. Sepia, No Transparency

  12. Washout

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