How Verve Coffee Roasters Is Disrupting the Industry

1. How Verve Coffee Roasters Is Disrupting the Industry

2. How Verve Coffee Roasters Is Disrupting the Industry Verve Coffee Roasters, headquartered in Santa Cruz, California, is well known in the industry for being among the select handful of companies and roasters credited with launching the third wave of the coffee movement. Third wave coffee is defined by a sustainable approach to fine artisanal coffee sourced through equitable direct trade with (often small) farms. However, even in such illustrious company, Verve Coffee stands out among online coffee roasters by being truly independent. That is just one of the ways they are disrupting the industry. A Global Selection of Single Origin Coffee Verve Coffee Roasters purchases truly fine, rare single origin coffee from all over the world. They purchase directly from smallholder farmers in Ethiopia, Honduras, Colombia, Papua New Guinea, Costa Rica, and more. Due to the regional characteristics and the distinct processing methods, each single origin coffee retains a rich, unique taste note profile. A Commitment to Direct Trade RelationshipsA Commitment to Direct Trade Relationships When you visit a Verve Coffee Roasters’ cafe or order coffee online, you’re supporting their commitment to fair, equitable, direct trade relationships with each of the farmers they partner with in addition to cooperatives and producers. Beyond having a positive impact on those farming communities, globally and locally, Verve Coffee Roasters’ founders and buyers believe paying a premium for superior coffee is only fair.

3. A Diverse Variety of Exceptional Coffee Products In addition to carrying a selection of coffee from the highest quality tiers, Verve Coffee Roasters offers an impressive variety of coffee products and options. Those include: • Single origin coffee selections • Coffee Blends • Premium instant coffee • A Nitro Flash Brew canned coffee selection An In-House Roasting Setup The Verve Coffee Roasters coffee subscription has become such a renowned consumer choice due in no small part to the skillful hand-roasting of their coffee beans. Verve Coffee does all of its roasting in-house with one efficient state-of-the-art roaster and two vintage ones. The product of that experience and expertise is coffee roasting that brings out the perfect level of flavor from every bean. A Dedication to Environmental Stewardship Verve Coffee Roasters has also earned significant recognition within the industry for their dedication to promoting environmental protection and combating climate change. That focus is both an ethical and very personal one for people at Verve Coffee Roasters. Climate change directly threatens the livelihood of their coffee farming partners. On Earth Day, Verve Coffee Roasters’ sustainability support organized the planting of 60,000 coffee plants. Those plants initiated a partnership with, and a green investment in, a community of small farmers in rural Colombia. It is exactly the kind of environmental stewardship and direct trade relationship investment that the Verve Coffee Roasters team considers the future of the coffee industry. Find out more about how Verve Coffee Roasters is disrupting the industry at https://www.vervecoffee.com/ Original Source: https://bit.ly/3bndgdy